The RebelRebel Podcast Michael Dean Dargie

"If you have a spark, continue to follow that and don’t be afraid if you can’t fit into a box." Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Shannon O'Malley, SHANAND.COM
In this episode of The RebelRebel Podcast, host Michael Dean Dargie sits down with Shannon O'Malley, a dynamic freelance consultant who merges brand storytelling with social justice. Shannon shares her unique journey from the nonprofit sector to corporate philanthropy at Nike, and eventually to freelancing, where she found her niche in storytelling for social justice issues.
Based in Brooklyn, Shannon provides a vivid picture of her life and work, discussing her current projects and how she balances heavy topics with creative approaches. From her initial steps into the world of social justice, working against human trafficking in Thailand, to her impactful work with Nike's Girl Effect initiative, Shannon’s story is one of passion and purpose.
The conversation delves into the importance of narrative in shaping social change and the responsibilities of those behind the scenes in media and branding. Shannon’s insights on using brand power for advocacy and her reflections on navigating the freelance world offer invaluable lessons for aspiring rebels and seasoned professionals alike.
Listeners are treated to a blend of personal anecdotes, professional wisdom, and even some lighthearted discussions about her love for puzzles, pizza, and jazz. This episode is a treasure trove of inspiration, showcasing how following one's passion can lead to a fulfilling and impactful career.
COOL STUFF SHANNON SAYS “You are stronger than you think you are and you know more than you think you do.”
“The most sophisticated communication is the most simple.”
“If you have a spark, continue to follow that and don’t be afraid if you can’t fit into a box."
“My sweet spot is storytelling for social justice issues.” 
“If you don’t have a sense of humor, you’re not going to survive this field.” 
EPISODE HIGHLIGHTS Introduction to Shannon O'Malley: Shannon shares her background and current endeavors in Brooklyn, New York.
Career Journey: From nonprofit work in Thailand to corporate philanthropy at Nike, and the transition to freelancing.
Brand and Social Justice: Insights into how Shannon uses branding to promote social justice and the power of storytelling in advocacy.
Challenges and Rewards: Discussing the complexities of working with sensitive issues and the importance of maintaining empathy and creativity.
Life in Brooklyn: Shannon’s experiences and favorite spots in her neighborhood.
Personal Interests: Shannon’s love for puzzles, wine, and jazz as part of her self-care routine.
Advice for Aspiring Rebels: Shannon’s guidance for those looking to make a difference in their fields.
LINKS FROM EPISODE Shannon's Website (https://shanand.com/) Shannon on LinkedIn (https://www.linkedin.com/in/omalleyshannon/) Shannon on Instagram (https://www.instagram.com/s_omalley/) Nike's Girl Effect (https://girleffect.org/) Oven and Shaker (https://www.ovenandshaker.com/)

"Storytelling is about planting a question in someone's mind." Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Jay Acunzo, JAYACUNZO.COM
In this episode of The RebelRebel Podcast, host Michael Dargie chats with Jay Acunzo, who passionately shares how to captivate an audience by focusing on resonance over superficial metrics.
Jay discusses his approach to meaningful content creation, emphasizing the importance of making genuine connections rather than chasing vanity metrics. He passionately advocates for creating content that deeply resonates, using his own experiences to illustrate how authenticity can elevate a brand beyond mere numbers.
Throughout the conversation, Jay elaborates on the pitfalls of prioritizing reach over resonance, detailing how this can lead to empty engagements and a lack of fulfillment in creative work. He underscores the value of impactful storytelling that connects emotionally with audiences, offering actionable advice for creators to enhance their craft.
The episode also dives into Jay's current projects, including his work with Creator Kitchen and his upcoming podcast, highlighting his commitment to supporting and inspiring a new generation of content creators. Jay’s insights provide a roadmap for building more substantive and rewarding interactions in the digital space.
COOL STUFF JAY SAYS "We should care more about resonance to build our causes than reach."
"The internet drags us towards empty followers and vanity metrics."
"Resonance over reach, that's what the work is for, not reach."
"The asterisk represents a universe of possibility in storytelling."
EPISODE HIGHLIGHTS Resonance vs. Reach:
Jay discusses the importance of creating content that resonates deeply rather than focusing on expanding reach.
Storytelling Techniques:
Exploration of storytelling elements like the "open loop" and the use of tension.
Creative Practices:
Insights into Jay's creative processes and how he nurtures creativity through structured practices.
Creator Kitchen:
Discussion on Jay's initiative to help content creators enhance their craft and develop their unique voices.
New Projects:
Jay talks about his upcoming podcast and past experiences that shape his current endeavors.
LINKS FROM EPISODE Jay Acunzo's Website (https://jayacunzo.com/)
Jay Acunzo on LinkedIn (https://www.linkedin.com/public-profile/in/jayacunzo)
Jay Acunzo on Instagram (https://www.instagram.com/jacunzo/)
Creator Kitchen (https://creatorkitchen.com/)
How Stories Happen Podcast (https://jayacunzo.com/how-stories-happen-storytelling-podcast)

"Pleasure isn't dirty, and pleasure can be a healing modality." Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Erica Wiederlight, WETHELIGHT.ORG
In this episode of the RebelRebel Podcast, Michael Dargie is joined by Erica, a dynamic confidence coach from WeTheLight.org. Erica shares her intriguing journey from New York to Florida, delving into her transition from an acting career to empowering individuals through confidence coaching.
She discusses her unique approach to enhancing one's self-love, dating, and sexual empowerment through what she calls a "mojo makeover." Erica’s infectious energy and insightful stories highlight the profound impact of embracing pleasure as a transformative tool for personal growth.
Listeners will discover how Erica helps people find their spark and the joy in reclaiming their inner confidence, one mojo at a time.
Cool Stuff Erica Says "I take people that feel dusty crusty down on themselves and take them on the journey to feel empowered, alive, radiant, fabulous." "It's so amazing to see people do this work." "The universe is flirting with me, and I hate it, but I love it." "Pleasure isn't dirty, and pleasure can be a healing modality." "The reward is bigger than the fear." Episode Highlights Erica's background from acting to confidence coaching. The concept of a "mojo makeover" and its impact on individuals. Insights into the transformative power of acknowledging and embracing personal pleasure. Erica's transition from New York to Florida and how it influenced her life and career. Practical advice for listeners on how to incorporate small, pleasure-filled moments into daily life. Links from Episode WeTheLight.org (Erica's website) Erica on Instagram (https://www.instagram.com/wethelight_llc) "Queer Eye" on Netflix "Pussy: A Reclamation" by Regina Thomashauer

"Consistency creates miracles." Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Wayne Mullins, UGLYMUGMARKETING.COM
In this episode of the RebelRebel Podcast, host Michael Dargie sits down with Wayne Mullins, founder of Ugly Mug Marketing, to explore the profound world of marketing that transcends traditional advertising. Broadcasting from the quaint town of Alexandria, Louisiana, Wayne shares his unique journey from mowing lawns to crafting a leading marketing firm that defies geographical and conventional boundaries.
The conversation delves into the heart of what marketing truly involves—far beyond just ads—to include every touchpoint of a business, from customer service to the aesthetics of a storefront. Wayne discusses how Ugly Mug Marketing has achieved global reach and influence from a small town, emphasizing the power of transforming customers into brand evangelists.
Wayne's personal story of growth, from his early challenges in sales to the eventual realization that success in business mirrors personal development, offers invaluable lessons. He emphasizes the importance of consistency in actions, understanding the difference between marketing and advertising, and fostering a trust-based company culture that thrives on accountability.
Cool Stuff Wayne Says "Marketing is about everything from the way the front of our building looks to the way we answer our phones." 
"We've attracted clients from around the world because we understand the power of turning customers into evangelists." 
"Consistency creates miracles."
"We judge others by their actions, ourselves by our intentions."
Episode Highlights Introduction to Wayne Mullins and Ugly Mug Marketing. Differences between marketing and advertising. Impact of a small-town business on a global scale. The importance of brand evangelists. Insights into building a trust-centered business culture. Wayne's personal journey from lawn care to marketing. The role of consistency and mindset in personal and professional success. Links from Episode Ugly Mug Marketing (https://uglymugmarketing.com)
Ugly Mug Marketing on Facebook (https://www.facebook.com/uglymugmarketing/)
Wayne Mullins on Instagram (https://instagram.com/fireyourself)
Ugly Mug Marketing on Instagram (https://www.instagram.com/uglymugmarketing/)
Ugly Mug Marketing on LinkedIn (https://www.linkedin.com/in/fireyourself/)
Recommended Reading by Wayne The Art of Living by Epictetus
The Mountain is You by Brianna Wiest
*When you buy a product using a link on this page, The RebelRebel Podcast receives a portion of the revenue from your qualifying purchases as part of the Amazon Associates Program. Thank you for your support.

"I'm not a maintain guy, I'm a growth guy." Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: RJ Grimshaw, RJGRIMSHAW.COM
In this episode of The RebelRebel Podcast, host Michael Dargie sits down with RJ Grimshaw, the former President of Unify Equipment Finance and the founder of ABLE Leadership. RJ shares his journey from running a family-funded bar to leading a significant equipment finance company and eventually starting his own leadership firm.
Learn the keys to becoming a successful entrepreneur in this video. Whether you're starting your own business or innovating within a company, these tips will help you on your path to success in entrepreneurship.
RJ dives deep into the concept of intrapreneurship, emphasizing the importance of fostering an innovative culture within organizations. RJ’s insights extend beyond corporate strategies to personal anecdotes and lessons learned from life, making this episode a treasure trove of wisdom for entrepreneurs and leaders alike.
Cool Stuff RJ Says "Entrepreneurship helped propel my career." 
"We throw away job descriptions." 
"75% of employees believe they have ideas to move the business forward." 
"You can't see the label because you're in the jar."
Episode Highlights RJ discusses his transition from corporate America to entrepreneurship.
Insight into intrapreneurship and its impact on corporate culture.
RJ reflects on the growth from $13 million to $120 million in revenue under his leadership.
Discussion on the systematic approach to employee engagement and innovation.
Personal stories from RJ’s early career and family influences.
Links from Episode RJ Grimshaw website (https://rjgrimshaw.com/)
RJ on Instagram (https://www.instagram.com/rj_grimshaw/)
RJ on Facebook (https://www.linkedin.com/in/rjgrimshaw/)
RJ on LinkedIn (https://www.linkedin.com/in/rjgrimshaw/)
RJ's Recommended Reading "Reimagine" by Tom Peters
"Double Double" by Cameron Herold
"EOS Traction" by Gino Wickman
"Extreme Ownership" by Jocko Willink and Leif Babin
"E-Myth" by Michael E. Gerber
*When you buy a product using a link on this page, The RebelRebel Podcast receives a portion of the revenue from your qualifying purchases as part of the Amazon Associates Program. Thank you for your support.

"Clearly it's working. I've cracked the code on podcast publicity." Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Christina Lenkowski, PUBLICITYXCHRISTINA.COM
In this enlightening episode of The RebelRebel Podcast, host Michael Dargie sits down with Christina Lenkowski, a formidable force in the realm of podcast publicity. Christina delves into her journey from a burgeoning PR expert in the comic industry to establishing her own niche agency that specializes in securing podcast spots for clients. Her story unfolds a strategic pivot from broad-based PR efforts to mastering podcast publicity, attributing her success to the power of niching down. Christina shares her insights on the potential of podcasts as a platform for visibility, her approach to creating a business that offers guaranteed results, and why it's crucial to stay true to your authentic self in business. Listen as she articulates the significance of giving a voice to others and making an impact in the world of public relations.
Cool stuff Christina says "The more rebels that are out here talking about what they do, the more things change."
"I believe in podcasts as a very valid form of publicity."
"When you niche down, you stand out and can charge more."
"The worst thing that can happen is you do not put yourself out there."
Episode Highlights Christina's backstory and her early career in PR for Dark Horse Comics.
The transition from working at PR agencies to founding her own specialized agency.
Discussion on the importance of niching down to enhance business focus and client results.
Christina's philosophy on the value of visibility and her strategies for helping clients achieve it.
Insights into personal growth and the balance between professional ambitions and personal passions, including her love for BTS and Korean pop culture.
Links From This Episode Christina's Website (https://www.publicityxchristina.com/)
Christina on Facebook (https://www.facebook.com/Publicity-by-Christina-110814573997702)
Christina on Instagram (https://www.instagram.com/publicityxchristina/)
Christina on LinkedIn (https://www.linkedin.com/in/christinastew)