The Talking Giraffe Appetite Creative

📱 How important is design when doing packaging design, and how does it relate to connected packaging? 📦

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This webinar is about connected packaging in the world of packaging design,

🗣 We are discussing the topic with amazing professionals from Bigeye Agency, Patch & Pieces, AD Studio and Modulex Group! They are sharing their opinions, using their extensive knowledge, about this current topic!

🎙 About our Host:
👱‍♀️ Jenny Stanley ➡ Founder & MD of Appetite Creative

🎙 About our Panel:
Adrian Tennant ➡ CFO at Bigeye Agency;
Jennifer Falowo ➡ Creative Director at Patch & Pieces;
Luca Beltrami ➡ Senior Art Director at AD Studio;
Erik Sorensen ➡ SSustainability and Global Partnership Manager at Modulez Group

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

Andrew Manly, Communications Director/Packaging Consultant at AIPIA;Craig Stobie, Global Strategic Sectors at Domino Printing;Ali Azhar, Associate Product Manager at Tetra Pak;Güneri Tugcu, Senior Partner Manager, Transparency at Amazon;

and Jenny Stanley, Founder and MD of Appetite Creative.



Delving deeper into the significance of connected packaging in 2024 and beyond. What are the implications for brands and consumers? What opportunities and challenges lie ahead? These questions and more fueled a dynamic exchange of ideas, providing listeners with valuable insights and actionable takeaways.

The Rise of Sustainability in Packaging

- The growing importance of sustainability in packaging due to environmental concerns and consumer preferences.

- Connected Packaging, its role in sustainability, and how brands can utilize it to communicate their sustainability initiatives.

Sustainable Packaging Essentials

- An overview of sustainable packaging and its significance in reducing environmental impact and resource conservation.

- The increasing awareness among consumers regarding the importance of sustainable products and its impact on purchasing decisions.

- Government regulations affecting sustainable packaging.

Connected Packaging: Enhancing Sustainability

- Connected Packaging and its role in making packaging more sustainable and interactive.

- Benefits of Connected Packaging, including real-time consumer engagement, data collection, and brand loyalty.

- How Connected Packaging efficiently collects data, aiding brands in understanding consumer preferences and behaviors.

- Strategies for engaging customers through Connected Packaging, such as interactive quizzes and games.

Real-world Success Stories

- Examples of brands that have successfully implemented Connected Packaging solutions, emphasizing their sustainability impact.

Industry Trends

- Prevailing industry trends, including sustainability, personalization, and smart packaging.



SPEAKERS

Host - Jenny Stanley, Founder and MD of Appetite Creative

David Landsberg - Founder and CEO of LitterLotto

Cyril Drouet - Co-Founder of Choose Planet A

Appetite Creative's webinar explores the latest developments in Connected Packaging. Tune in for the discussion on how using unique QR codes and serialization in Connected Packaging is changing industries and creating opportunities for brand engagement and collaboration. The experts Craig Stobie - Global Sector Management and Development, Domino Printing and De Wet Snyders - ex Global Head of Marketing, Foster Clark also discuss how these technologies work together and explain how they can benefit businesses and drive growth.

Sukhdev is a Packaging Professional with an experience of 18 years at Unilever, GlaxoSmithKline & General Mills. He is currently the Packaging leader at Colgate Palmolive managing Toothbrush Category. His areas of expertise include Packaging Strategy, Design Thinking and Sustainability. He has numerous accolades to his name including The CEO Award, Worldstar Packaging and Patents. He is a regular speaker at packaging, printing forums and often writes a column in technical magazines. He loves cooking, walking, listening to Sufi music, and enjoys Basil tea with a book in hand.

Claire is Co-founder and CEO of UK-based startup, Reath, a specialist software platform for scaling reusable packaging systems. Claire co-authored the Open Data Standard, http://reuse.id/, the first Open Data Standard for reusable packaging. Reath powers reuse systems for clients such as Marks & Spencers, Unilever and Google, and many pioneering SMEs.