79 episodios
TicketManager All Access Interview Series TicketManager
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- Economía y empresa
A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest -- focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.
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Inside the Sports Event of the Year: NASCAR’s Chicago Street Race
Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.For more information on the TicketManager Partner Summit, click here.
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Exploring Innovation, Engagement and Purpose in Partnerships with GMR Marketing
Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.For more information on the TicketManager Partner Summit, click here.
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A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark
Rob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One.For more information on the TicketManager Partner Summit, click here.
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Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy
Jim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.For more information on the TicketManager Partner Summit, click here.
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Evolving Partnership Sales Practices for Traditional Sports and Esports Organizations
Matt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.For more information on the TicketManager Partner Summit, click here.
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How a Boutique Firm Survives and Thrives in the Sports Partnership Arena
Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.For more information on the TicketManager Partner Summit, click here.