6 episodios

Introducing "To The Point" - an industry-focused podcast brought to you by The British Arrows.
Each month, we’ll catch up with leading names for an open discussion on the hot topics facing the industry today.
To The Point - A podcast from The British Arrows; is a Factory Originals Production

Hosted on Acast. See acast.com/privacy for more information.

To The Point - A Podcast from The British Arrows Factory Originals

    • Economía y empresa

Introducing "To The Point" - an industry-focused podcast brought to you by The British Arrows.
Each month, we’ll catch up with leading names for an open discussion on the hot topics facing the industry today.
To The Point - A podcast from The British Arrows; is a Factory Originals Production

Hosted on Acast. See acast.com/privacy for more information.

    The Talent's Emerging

    The Talent's Emerging

    Welcome to ‘To The Point’ - an industry-focused podcast brought to you by The British Arrows
    In this episode, Danny Edwards (co-editor of SHOTS) speaks to two of the Young Arrows Awards winners – Pardeep Sahota, Creative at Warner Brothers Discovery and Joshua Gibbard, Music Supervisor at SIREN about the support for creatives in the industry and the importance of the Young Arrows Awards.
    Artwork produced by Michael Lenz
    A Factory Originals Production.
    References:
    Young Arrows Awards 22

    Hosted on Acast. See acast.com/privacy for more information.

    • 27 min
    The Point Of It All?

    The Point Of It All?

    Welcome to ‘To The Point’ - an industry-focused podcast brought to you by The British Arrows.
     
    In our final instalment of this series, Danny Edwards (co-editor of SHOTS) speaks to the Co-Chairs of The British Arrows, Clare Donald (CPO at Publicis Groupe UK) and Jani Guest (CEO at Creators Inc) about creative work from the last 18 months and what can be expected from The British Arrows 21|22 awards show.
    Artwork produced by Michael Lenz
    A Factory Originals Production.
     
    References:
     
    Lisa Lavender - Managing Director at The British Arrows
    Lisette Nice - Founder and CEO of Factory
    Lynsey Atkin - ECD of 4 Creative

    Hosted on Acast. See acast.com/privacy for more information.

    • 15 min
    Women In Film

    Women In Film

    To kick off the new year, Danny Edwards (co-editor of SHOTS) speaks to Sara Dunlop, Director and Co-Founder at The Corner Shop and Karen Cunningham, Director at 2AM about Women in Film and what we can do to increase representation across the industry.
     
    Artwork produced by Michael Lenz.
     
    A Factory Originals Production.
     
    References:
     
    Free The Work
    Article for SHOTS | What's in a label?

    Hosted on Acast. See acast.com/privacy for more information.

    • 40 min
    The Christmas Effect

    The Christmas Effect

    In our third installment, Danny Edwards (Co-Editor of SHOTS) speaks to Matt Gay (Creative Director at adam&eveDDB) and Si & Ad (Directing duo at Academy) about the pressure of Christmas advertising through the years and how brands have changed up their commercials to keep up with the ‘John Lewis Effect’. 
     
    Artwork produced by Michael Lenz.
     
    A Factory Originals Production.
     
    References:
     
    John Lewis & Partners 
    John Lewis & Partners - all Christmas adverts
    Kohl’s - Reindeer
    Argos Christmas - Dummer Girl
    Currys Christmas x Jeff Goldblum

    Hosted on Acast. See acast.com/privacy for more information.

    • 36 min
    How Do We Retain Diverse Talent?

    How Do We Retain Diverse Talent?

    Welcome to ‘To The Point’- an industry focused podcast brought to you by The British Arrows. In our second episode, Danny Edwards (Co-Editor of SHOTS) speaks to Rania Robinson (CEO at Quiet Storm and Director of Create Not Hate) and Ally Owen (Founder and Director of Brixton Finishing School, Ad-Cademy and Ad:Venture) about Diversity, Equity and Inclusion. The session discusses how to attract young talent and what the industry can do ensure that talent is retained.
    To The Point - A podcast from The British Arrows; is a Factory Originals Production
     
    REFERENCES:
     
    Quiet Storm
    Create Not Hate
    Brixton Finishing School
    Ad-Cademy
    Ad:Venture
    Black Lives Matter
    IPA
    IPA & Debut Survey
    London Living Wage
    'All In' Survey by AdAssoc    

    Hosted on Acast. See acast.com/privacy for more information.

    • 34 min
    How Sustainable Is Advertising?

    How Sustainable Is Advertising?

    Welcome to ‘To The Point’ - an industry-focused podcast brought to you by The British Arrows. Kicking off the first episode of the series, Danny Edwards (Co-Editor of SHOTS) speaks to Clare Donald (Chief Production Officer at Publicis Groupe UK) and Anthony Falco (Chief Production Officer at adam&eveDDB) about sustainability, the impact the industry has on it, and asking what measures the industry is putting in place to counteract it by the end of 2030.
    “The Climate Emergency is the biggest challenge we will face in our lifetimes, dwarfing the current COVID-19 crisis. Action is needed now, and for the long-term, to change the impact we are all having on the planet we live on.” Keith Weed, President, Advertising Association.
    Artwork produced by Michael Lenz.
    To The Point - A podcast from The British Arrows; is a Factory Originals Production
     
    Related Links: 
    Advertising Association
    Advertising Association - Ad Net Zero
    Unilever
    Unilever – Planet & Society
    Change The Brief
    AdGreen
    The  Mandalorian – A Sustainable Series 

    Hosted on Acast. See acast.com/privacy for more information.

    • 43 min

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