Two Geeks and A Marketing Podcast Roger Edwards and Pascal Fintoni

The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117 
 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
00:03:05 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
00:11:56 Content Spotlights  
ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/ 
 PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/ 
 
00:26:54 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 
00:34:13 Marketing Tech and Apps 
ROGER: It’s all about summer travelling... 
Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html 
Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/ 

PASCAL: It’s all about updates from our favourite platforms: 
Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download  
Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog 
 
00:43:37 Film Marketing  
 
THE DAY AFTER TOMORROW (2004) 
Director: Roland Emmerich 
Writers: Roland Emmerich, Jeffrey Nachmanoff 
Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm 
Music by: Harald...

The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
00:03:28 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
00:18:21 Content Spotlights  
ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/ 
PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks 
 
00:33:16 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 
00:41:11 Marketing Tech and Apps 
ROGER: It’s all about quitting Adobe Creative Cloud: 
Replace PhotoShop - Photopea: https://www.photopea.com/ 
Replace Audition - Audacity: https://www.audacityteam.org/ 
Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve 
PASCAL: It’s all about new and free products from Adobe:
Adobe free social media scheduler https://new.express.adobe.com/schedule  
Adobe free podcast recording and editing solution https://podcast.adobe.com/studio 
 
00:53:50 Film Marketing  
AN OFFICER AND A GENTLEMAN (1982) 
Director: Taylor Hackford 
Writer(s): Douglas Day Stewart 
Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr 
Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love. 
We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?

About Two Geeks and A Marketing Podcast    
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   
Pascal is a digital marketing veteran, he is a speaker, trainer and...

The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115
00:00:00 IntroductionHere are your hosts, Roger and Pascal.

00:02:32 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:14:17 Content SpotlightsROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undies
PASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U

00:29:18 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.

00:36:07 Marketing Tech and AppsROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/
PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms

00:44:46 Film MarketingHIDDEN FIGURES (2016)
Director: Theodore Melfi
Writers: Theodore Melfi and Allison Schroeder
Starring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.
Music by: Hans Zimmer + tracks by Pharel Williams
Tagline: Meet The Women You Don’t Know, Behind the Story You Do.
We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!

About Two Geeks and A Marketing PodcastHosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
· In the News.
· Content Spotlight
· This Week in History
· Marketing Tech and Apps
· Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: a href="https://rogeredwards.co.uk/services/"...

The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
 00:03:38 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:58 Content Spotlights  
ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02 
PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni 
A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically. 
 
00:38:35 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

 00:48:02 Marketing Tech and Apps 
ROGER: It’s all about giving a speech. 
Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172 
Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943 
PASCAL: It’s all about creating content with more depth and authority. 
Research the current findings and observations from research papers: https://consensus.app/search/ 
Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com 
 
00:56:02 Film Marketing  
Southern Comfort (1981) 
Director: Walter Hill 
Writers: Michael Kane, Walter Hill, David Giler 
Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast 
Music by: Ry Cooder 
Tagline: It’s the land of hospitality... unless you don’t belong there. 
Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters. 

About Two Geeks and A Marketing Podcast    
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  
Every week we'll bring you the following segments.  
In the News.  Content...

The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113 
 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
00:02:37 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:12:10 Content Spotlights  
ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0 
PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben Dodd for Captivate.fm: https://www.captivate.fm/learn-podcasting/record/write-perfect-podcast-script-plus-examples-templates 

00:29:47 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:37:30 Marketing Tech and Apps 
ROGER: It’s all about Dictation Software and I’m not allowed to choose Apple  
Windows Speech Recognition: https://zapier.com/blog/best-text-dictation-software/#windowsspeech 
Dragon by Nuance: https://www.nuance.com/dragon.html 
PASCAL: It’s all about recent updated from Google/Alphabet 
YouTube: livestreaming using your phone in portrait mode will be featured in YouTube Shorts tabs: https://www.youtube.com/watch?v=vEldXEcAbE0 
Bard: the AI-powered virtual assistant is now ‘Gemini’ with better and new features 
https://blog.google/products/gemini/bard-gemini-advanced-app/ 
 
00:45:46 Film Marketing  
THELMA & LOUISE (1991) 
Director: Ridley Scott
Writer: Callie Khouri  
Stars: Susan Sarandon (Louise), Geena Davis (Thelma), Harvey Keitel, Brad Pitt, supporting cast includes Michael Madsen, Christopher McDonald, and Stephen Tobolowsky :-) 
Music by: Hans Zimmer  
Tagline: Somebody said get a life... so they did! 
We look at the movie that redefined “The Road Trip”. A difficult movie to promote but the producers created a unique real life road trio featuring the movie car driving across the USA. 

About Two Geeks and A Marketing Podcast    
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG...

The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   

00:04:07 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:13:00 Content Spotlights  
ROGER: An Exhaustive List of Screenwriting Maxims and Their Definitions by Jason Hellerman in No Film School: https://nofilmschool.com/screenwriting-maxims 
PASCAL: Mr Bates vs The Post Office – ITV drama series. The power of storytelling and how to connect with your audience: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001  

00:29:51 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:39:11 Marketing Tech and Apps 
ROGER: It’s all about animated drawing video makers: 
Doodly: https://www.voomly.com/doodly 
Video Scribe: https://www.videoscribe.co/en/ 
PASCAL: It’s all about creating content briefs 
Content Outline Generator https://www.seoreviewtools.com/content-outline-generator/ generate new ideas by breaking down the content for your subject into subtopics and headings 
AI Image Generator https://deepai.org/machine-learning-model/text2img generate images for your next storyboard, from video case studies to blog page layout 

00:51:18 Film Marketing  
Where Eagles Dare (1968) 
Director: Brian G. Hutton
Writer: Alistair MacLean
Stars: Richard Burton, Clint Eastwood, Mary Ure, Robert Beattie, Ingrid Pitt, Anton Diffring
Music by: Ron Goodwin 
They dare to climb a terrifying new peak in suspense... all the way up to hell! 
Regarded as one of the best war films of all time, Where Eagles Dare is an action adventure, men on a mission, and espionage thriller with multiple plot twists, agents and double-agents. We look at the marketing and the legacy.  
 
About Two Geeks and A Marketing Podcast    
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  
Every week we'll bring you the following segments.  
In the...