The UppSkill Podcast - Marketing, Business and Everything Startup Arbab Usmani

Join us on this captivating episode of "UppSkill Podcast" as we delve into the iconic Pepsi Challenge and unravel the hidden power of brand expectations.

Discover how this simple yet revolutionary experiment revealed surprising truths about consumer behavior and the influence of branding on our preferences.

Learn how our preconceived notions can shape our taste and decision-making processes.

Whether you’re a marketing enthusiast or just curious about the workings of the human mind, this episode offers valuable lessons on the profound impact of expectations in our everyday choices.

Don't miss this exploration of one of the most famous battles in the Cola Wars and what it teaches us about the psychology behind our decisions.

Ever wondered why we often gravitate towards things that others are already buzzing about?

This magnetic pull is the work of social proof, a psychological phenomenon that significantly influences our decisions.

Imagine you're strolling down a busy street, deciding where to dine. One restaurant is bustling with happy diners, while another is eerily quiet. Instinctively, you're drawn to the lively spot. That's social proof in action!



in today's podcast we will learn how marketers are using social proofs almost everywhere, what is psychology behind it and how you can also use it!

Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity.

It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable.

This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones.

It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out.



I hope this podcast will help you to become a better marketer.

We as digital marketer deals of a lot of things, especially some myths which haunt us as these myths comes from clients.



Next time any client tells you any of the myths present in the podcast, you can answer beautifully.

ek marketer bahut si alag alag skills ko le ke banta hai, usko apni marketing ko behtar karne ke liye ye saari skills use karni hoti hai.



aaj is podcast me hum janenge ki ek marketer ko kaun kaun si 5 skills aur bahtar bana sakti hai.

Nike ke tagline ko sabne suna hai 'Just do it'



par is tagline ke piche ki soch kya thi?

Is tagline ne 18% market share se 43% market share pe la ke khada kar diya Nike ko US me.



aaj jante hai is case study ko