VWO Podcast VWO

In this insightful episode, we sit down with Web Analyst Anastasia to explore how businesses can turn uncertainty into opportunity.

Anastasia shares invaluable insights on the importance of maintaining marketing and growth activities during challenging times, emphasizing that scaling back can result in losing precious market share.

Throughout the episode, Anastasia underscores the critical role of data and experimentation in understanding real user behavior. She delves into how businesses can use these insights to craft tailored strategies that mitigate risks and support informed decision-making.

Anastasia introduces us to Convergent’s Optimization Wheel, a powerful framework for data-driven optimization.

By prioritizing hypotheses, running targeted experiments, and collecting actionable data, businesses can focus on implementing positive changes while eliminating negative ones.

One of the key takeaways from the discussion is the importance of understanding the impact of small versus large changes in conversion rate optimization (CRO) testing.

Anastasia explains that while larger changes can yield faster results, smaller, more targeted adjustments are often crucial for fine-tuning specific metrics.

The choice between small and large changes should align with your specific goals and customer needs. Anastasia also advocates for a mindset of continuous learning and experimentation.

By being open to trying new approaches and seeking expert help when needed, businesses can enhance their CRO strategies and drive growth.

She encourages listeners to stay updated by attending webinars and educational events, ensuring they remain at the forefront of industry developments.

Tune in to this episode for a deep dive into how data-driven experimentation can transform your business strategy.

Join us in this episode of the VWO Podcast as we sit down with Darrell Williams, the innovative Founder of Growth Hack Guides.

Dive into the world of UX design and conversion rate optimization as Darrell shares his expert insights on applying Hicks Law to enhance user experiences and significantly boost conversion rates.

In this episode, Darrell discusses the powerful PIE model for prioritization, a strategy that evaluates Potential, Importance, and Ease to help you determine the most effective actions to take.

Whether you’re a seasoned marketer or just starting, understanding this model will empower you to tackle tasks more efficiently and achieve impactful results with minimal effort.

Darrell highlights the critical role of iterative testing in improving conversion rates. By prioritizing high-velocity testing, you can swiftly identify what works best for your audience, allowing you to convert visitors at a higher rate.

Darrell emphasizes that while testing many elements is crucial, maintaining the quality of these tests is equally important.

Segmentation is another key topic covered in this episode. Darrell explains how creating personalized experiences for different user segments can lead to higher conversion rates.

By understanding and addressing the unique needs and behaviors of each segment, you can tailor your approach to maximize engagement and conversions.

Adopting a "fail fast and fail often" mindset is another cornerstone of Darrell's strategy. This approach encourages rapid learning from mistakes, enabling you to make necessary adjustments quickly and stay ahead of the competition.

Throughout the episode, Darrell encourages listeners to leverage VWO’s tools to gain deeper insights into user behavior and optimize their conversion strategies effectively.

These tools can help you understand your audience better, refine your testing processes, and ultimately improve your conversion rates.

Tune in to this episode to learn actionable strategies and tips from Darrell Williams, and start transforming your UX design and conversion optimization efforts today.

Welcome to our latest podcast episode, where we dive deep into how B2B marketers can achieve more with less.

In today's competitive business landscape, marketers must drive more pipeline and revenue while making a significant impact on their organizations.

This episode will show you how fostering an experimentation culture can help you deliver real results and maximize your B2B revenue pipeline.

Join us as we explore the importance of consistently trying new strategies and discovering what works best for your business.

We'll highlight the value of a safe experimentation culture within your organization, allowing you to use the right tools and data to make informed decisions. By adopting an experimentation mindset, you'll be better equipped to drive demos and revenue through your website, ultimately boosting your bottom line.

Throughout the session, we'll discuss how to effectively use experiments and optimizations to enhance your marketing efforts.

You'll learn practical tips on experimenting with content at every stage of the buyer's journey, from driving traffic and generating leads to securing demos and increasing revenue.

Our goal is to provide you with actionable insights that can help you achieve sustainable growth and success in your B2B marketing endeavors.

Key takeaways from this episode include:

The importance of fostering a safe experimentation culture within your organization.

How to leverage experiments and optimizations to drive website demos and revenue.

Strategies for experimenting with content across all stages of the buyer's journey to increase traffic, leads, demos, and revenue.

By the end of this episode, you'll have a clear understanding of how an experimentation culture can transform your B2B marketing strategy.

You'll be equipped with the knowledge to implement new tactics, measure their effectiveness, and continuously improve your marketing efforts to drive real business results.

Don't miss out on this valuable episode filled with expert advice and practical tips to help you excel in B2B marketing.

Tune in now to learn how you can leverage experimentation to maximize your B2B revenue pipeline and achieve more with less.

Discover the secrets to creating an exceptional customer experience in our latest podcast episode!

Come along as we dive deep into the world of e-commerce with industry pros Chris Andrew from 10XL and Cole Armstrong from NeuroSpot.


Find out why experimenting with different approaches is crucial for any thriving business, and pick up tips on how to give your mobile customers the best experience possible.

But wait, there’s more!

Take a fascinating journey into behavioral science and learn how understanding your customers' psychology can transform your design approach.

From crafting captivating product descriptions to weaving brand storytelling into every interaction, our experts spill the beans on how to win hearts and minds in the digital age.

Packed with real-world examples and practical advice, this episode gives you the tools to craft unforgettable customer journeys.

Discover the significance of design accessibility and uncover the impact of small tweaks, like a persistent 'add to cart' button, on your business's success.

Join us as we challenge conventional KPIs and redefine what it means to deliver outstanding customer experiences.

Whether you're just starting or a seasoned marketer, this podcast is your roadmap to unlocking your brand’s full potential.

Tune in to the VWO Podcast for expert insights, relatable examples, and actionable strategies that will elevate your business to new heights. Don't miss out on this chance to revolutionize your approach to customer experience!

The final episode of the 'Women In CRO' series is here!

Join us for a super fun conversation on the VWO Podcast with our special guest Erin Weigel.

With more than a decade of experience in design and experimentation, Erin is here to talk about her journey, dreams, ambition, and the importance of kindness.

Joined by our host Shilpa Bharti, Erin shares her thoughts on the future of CRO and also offers some crucial advice for those who are starting out in experimentation.

During the episode, Erin talks about the need for inclusivity in every field and also explains how we can make things a little fun for someone who wants to know more about the CRO industry.

Check out this engaging conversation on the VWO Podcast and let us know your thoughts!

CRO work is a lot like detective work!

Don't believe us?

Ask Tracy Laranjo who recently appeared on the VWO Podcast and shared some really cool insights about CRO, AI, and cringe reality shows.

Welcome to episode no. 17 of the 'Women In CRO' series - a special program where we speak to women who are not only driving the industry but are also building a platform that encourages inclusivity and diversity.

Tracy Laranjo is a CRO strategist and user researcher with 8 years of digital marketing expertise.

In this episode, Tracy speaks to our host Jomol Varghese about how she happened to join the CRO industry and why she loves experimentation.

She talks about the evolution of CRO and explains why optimizers should not be worried about the impact of Gen-AI.

Moreover, Tracy also sheds some light on the issue of low female representation in leadership roles and shares how organizations can fix it.

Tune in to this fun conversation from the Women In CRO series by the VWO Podcast and let us know what you think about the episode.

(00:00) - Start of the episode

(03:55) - Tracy Laranjo & Jomol Varghese (host) begin the conversation

(04:43) - Childhood aspirations and wanting to become a detective

(06:43) - Preparing for podcasts

(08:19) - Joining the CRO industry and becoming a part of Experiment Nation

(12:08) - Dealing with pushback and why you need to ask more questions

(16:15) - Taking on new challenges and working with clients from different industries

(19:20) - Why failed experiments are sometimes more valuable than successful ones

(21:48) - Most memorable win

(25:57) - Future of CRO and why freshers need to try different roles

(36:29) - Advice for women who are trying to build a career in CRO

(38:10) - Surprise 'rapid fire' round

(52:20) - Tracy & Jomol sign off