Trusted Authority - The Podcast Petra Zink

If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini masterclass in the financial side of investing in your brand. Get ready to uncover the equations, formulas, and frameworks that demonstrate the tangible value of investing in your personal brand.    In detail, we cover the following metrics:   🧮. Return on Personal Branding Investment (ROIPBI): This formula calculates the financial return generated by your personal branding efforts relative to the resources invested.   ROIPBI = (Revenue Generated from Personal Branding - Investment in Personal Branding) / Investment in Personal Branding   🧮. Personal Brand Value Proposition (PBVP): This formula measures the potential Brand Value by combining your expertise and unique selling proposition with market demand, aka: the potential of creating an economy of one by tapping into your unique expertise coupled with trends in the industry.   PBVP = (Expertise + Unique Selling Proposition) * Market Demand     🧮. P²C = This formula measures the potential profitability through building a portfolio career with multiple income streams based on your unique systemised and packaged IP into a Signature Framework/ Solutionlutions with various Monetization Strategies.   P²C = (Customised Expertise + Packaged Solutions) * Monetisation Strategies ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at  

If there’s one skill leaders have to master in today’s and tomorrow’s landscape, it's change. We not only experience change more often but also more significantly. Whether it's the evolving expectations from the five generations in the workforce, the diverse makeup of teams, including hybrid, AI, and onsite members, or the dynamic market landscape requiring swift pivoting in product, marketing, and positioning—leaders must learn how to thrive in this constantly changing world by adapting. Let’s not forget, leaders face immense pressure, often making decisions without all the answers and impacting beyond their roles.    It's a lot to consider, and since strong people leadership comes down to having strong self-awareness, it's essential for leaders to continually develop and refine their skills to effectively lead their teams through uncertainty and change.    Today, we have the pleasure of speaking with an expert in leadership development, someone who understands the intricacies of navigating change and leading with purpose in today's complex environment. With over two decades of experience as a leadership coach and consultant, Tony has helped numerous leaders enhance their leadership capabilities, navigate change, and achieve their goals. He is the founder and Chief Inspiration Officer of , and his insights into leadership and change management are invaluable. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 32-min on-demand masterclass: 3.) Get your personalised Authority Score with the free Scorecard: 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at  

If you can't be seen, you can't be considered. However, it's not about being seen by everyone. It's about being seen by the right people and for the right reasons. This is where strategic networking comes in, which involves building connections with decision-makers, door-openers, and those who can make introductions, rather than just building a network of peers. In this episode, you will learn valuable insights and actionable strategies for strategically expanding your network and gaining visibility with key stakeholders. You will get inspiration from real world examples which include: Internal workshop organisation Whitepaper research + release Build your own network and event   Whether you're aiming for career advancement, business growth, or personal development, this episode will provide you with the tools and inspiration to elevate your networking game and achieve your goals.   __________________ Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Not only has the way we work together changed significantly over the last few years, but also the makeup of the workforce continues to evolve. So while we're trying to find our feet in this next world of work, we're already facing the next challenge, whether it's the constant pressure to do more with less, changing market conditions, or increased competition. This certainly puts a lot of stress on leaders in particular, and we have to rethink how we interact, connect, and engage with the teams and people around us. This is where strategic leadership communication comes in, which goes beyond getting your message across. It comes down to inspiring, motivating, and aligning your team toward a common goal. So the question is: how do you lead in 2024 and beyond? In this interview, we have the privilege of speaking with Mel Kettle, an internationally recognised expert in fully connected leadership and communication. With more than two decades of experience, Mel is a valuable asset to leaders and teams that want to achieve real connection and sustained engagement. She is the host of the podcast This Connected Life and author of two books, the best-selling Fully Connected and The Social Association.   We cover a lot but the key take aways are: Navigating Workplace Challenges: Best ways to navigate the hurdles faced in modern workplaces, such as remote work, hybrid environments, and financial stress, which brings out the importance of adaptability and effective communication. Prioritising Self-Care and Boundaries: Self-care and boundary-setting in leadership roles are non-negotiable, to mitigate burnout and fostering healthy work environments. Building Trust and Relationships: Trust-building emerges as a central theme, with insights shared on fostering trust among team members, navigating professional relationships, and demonstrating genuine interest in colleagues' lives. Seizing Opportunities and Building Resilience: Obstacles can be opportunities when managed the right way, examples are navigating career transitions, and building resilience in the face of challenges, highlighting the importance of perseverance and preparedness. Practical Strategies for Effective Communication: Practical strategies for enhancing communication skills are discussed, including the use of love languages, asking probing questions, and leveraging social proof to strengthen professional relationships. Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Building a powerful personal brand isn't just about what you do or say; it's about how others perceive you and the value you bring to the table.  In this episode, we're uncovering the three key elements that form the trifecta for enhancing your brand's impact and influence: Credibility through assets, systems and processes Community and connections to validate your authority and POV Content and thought leadership to demonstrate originality   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at

Strong leadership comes down to getting results and that comes from getting buy in for a topic or cause, the support to make an inspiring vision come true and of course a level of accountability to step up, especially when things are hard or have gone wrong. And this is where communities come to play. Especially the last few years, communities have seen an increase in popularity, relevance and importance and that’s for a good reason. However, in the second there are emotions, different agendas as well as competing priorities are involved, it takes the complexities how to actually achieve results to another level. Today we are joined by Elise Green, the Founder and Chief Problem Solver at Assent Communication who provide COMMUNIGAGEMENT - communications advisory services that facilitate problem-solving between government and communities.   She has mastered the art and science of becoming a translator of 2 very different parties by developing not only a solid framework around her expertise for herself but helping her clients build StoryFrameworks so they can convey their message effectively by establishing mutual understanding, shared goals, and commitment to action between government and communities. We cover a lot in this conversation, but the big topics we discuss are: The role communities (and that means: each and everyone of us) play in the decision-making process Why it is so importance to build communities as they not only take pressure off the government but contribute to creating the future of living and working Success factors that contribute to building a strong, healthy and sustainable community Challenges that come up in the process and how to go about solving them And trends for 2024 that will make a big difference as they are the response from the bigger changes we’re seeing   Learn more about Assent Communications: http://assentcommunications.com.au Connect with Elise on LinkedIn: https://www.linkedin.com/in/elise-green/ ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at