38 min
Digitally Transforming Pharmaceuticals with AI - Malin Parkler Pfizer Digital Customer Experience Podcast
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- Technology
In this podcast episode, Malin Parkler of Pfizer Sweden discusses the inspiration she draws from the music and its relevance to her work in the pharmaceutical industry. She shares how Pfizer, under her leadership, is using digital transformation and AI to enhance drug discovery and improve the experiences of healthcare professionals, patients, and government agencies. Parkler explains Pfizer's customer-centric approach, which uses a variety of content and channels to create personalized learning journeys.
She also discusses the use of AI in speeding up processes and measuring customer satisfaction at Pfizer. The episode explores the potential of generative AI in healthcare, particularly in protein folding, and touches upon its ethical implications. Towards the end, Parkler provides advice to young leaders, encouraging them to embrace change and transformation.
She also discusses the challenges of using AI, including ethical concerns and the risk of fake content. The podcast concludes with a conversation on leadership styles and tips for aspiring leaders, emphasizing curiosity, networking, investment in technology, and persistence.
In this podcast episode, Malin Parkler of Pfizer Sweden discusses the inspiration she draws from the music and its relevance to her work in the pharmaceutical industry. She shares how Pfizer, under her leadership, is using digital transformation and AI to enhance drug discovery and improve the experiences of healthcare professionals, patients, and government agencies. Parkler explains Pfizer's customer-centric approach, which uses a variety of content and channels to create personalized learning journeys.
She also discusses the use of AI in speeding up processes and measuring customer satisfaction at Pfizer. The episode explores the potential of generative AI in healthcare, particularly in protein folding, and touches upon its ethical implications. Towards the end, Parkler provides advice to young leaders, encouraging them to embrace change and transformation.
She also discusses the challenges of using AI, including ethical concerns and the risk of fake content. The podcast concludes with a conversation on leadership styles and tips for aspiring leaders, emphasizing curiosity, networking, investment in technology, and persistence.
38 min