42 min

Should Nursing Homes Be On TikTok‪?‬ The Nursing Home Podcast

    • Medicine

The idea of nursing homes on TikTok seems laughable! How could a platform populated by youngsters benefit an industry whose literal purpose is catering to older people?

This tendency to think senior care facilities shouldn’t bother with social media is wrong and will lose operators and administrators the opportunity to reach multiple important target markets.

Steve Hall, the president of Craft Media, explains the numerous advantages that TikTok present for nursing homes.

The idea of nursing homes on TikTok seems laughable! How could a platform populated by youngsters benefit an industry whose literal purpose is catering to older people?

This tendency to think senior care facilities shouldn’t bother with social media is wrong and will lose operators and administrators the opportunity to reach multiple important target markets.

Steve Hall, the president of Craft Media, explains the numerous advantages that TikTok present for nursing homes.

42 min