#1 Lucy Alexander, Director of Insights & Analytics @ The Financial Times All Things Being SQL

Summary
Lucy discusses her background and career path in analytics, including her experiences at The FT, ASOS and Burberry. She highlights the differences in data analytics between established brands and scale-ups. Lucy also shares her insights on the value of analytics and the challenges of leading an analytics team. She discusses the hype around AI and the role of SQL in analytics. Lucy offers advice for analysts starting their career and emphasises the importance of diversity and a supportive culture. Finally, she discusses the goals and challenges for the FT data team.
Takeaways
Working for established brands provides unique insights into optimisation and long-term thinking.The value of analytics lies in enabling strategic decision-making and being a partner in the decision-making process.The role of SQL in analytics is still important, but the field is evolving and new skills are emerging.Confidence, visibility, and the ability to give recommendations are key to standing out as an analyst.The FT prioritises diversity and creates a supportive culture for its employees.The FT data team focuses on setting foundations and optimizing tooling to stay ahead of the curve.
Chapters
00:00
Background and Career Path
02:52
Working at ASOS and Burberry
06:08
Approaching Data in Established Brands
09:03
Getting into Data Analytics
11:26
Data at the FT
15:41
The Value of Analytics and Insights
21:42
The Hype around AI and Analytics
25:29
The Role of SQL in Analytics
28:26
Advice for Analysts Starting Their Career
32:20
Diversity and Supportive Culture at the FT
37:32
Goals and Challenges for the FT Data Team
I hope you enjoy!
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