8 min
158: This is Exactly How to Take a Cold Lead and Turn them into a HOT Prospect! The Goal Digger Girl's Podcast
-
- Marketing
Grow your leads list and close more sales with my Cold to Close Method! I'll share the tools that will help you get HOT leads quickly! Be strategic with your business and implement different strategies then watch your business explode. Listen to this episode to get ideas and implement them into your daily business strategies!
Show Notes:
Group Track is what I use to keep track of leads and it syncs right to Facebook.
Check out my Facebook Group, Goal Digging Boss Babes, for those that want to build their business online through social media, in a genuine and authentic way.
Goal Digger University is where you can access my archive and newly released workshops, masterclasses, bonus training PLUS my Mastermind- with weekly live in-depth training for a monthly subscription.
Connect with me across all of my social channels: Search My Social
Partial Transcript (Read the Full Transcript HERE):
All right, so let's talk about the Cold-to-Close Method and how you can actually take a very cold lead, warm them up and turn them into a hot prospect. Throughout this process you need to qualify them. So, if you've never heard that term before, it's a marketing term, a sales term. And when you hear that term, what that means is are you able to make sure, what are you doing to make sure that the person is even qualified? For example, let's say you sell a weight loss system that is $399. And you're talking to a single mom who doesn't work. She's on disability, and that's her only source of income. She's probably not qualified. It doesn't make sense to sit there and push and tell her why she needs the system to lose weight, if she's not financially stable to be able to make that purchase. Okay, that person's not qualified.
Or if you reach out to someone and then you go on their profile and realize they're in your same company, they're not qualified. Okay? So through this process, we're going to qualify them. We're going to warm them up and then we're going to close more people. So the first thing I want you to do, is I want you to be different. I want you to be different, just like Wonder Woman. Okay? I want you to be different. I want you to be bold. I want you to offer value. I want you to lead with your heart and serve, let go of the outcome, let go of the whole push to close the sale. I just did a group coaching call inside of Six Figure Breakthrough Business Academy, which is my higher level coaching program. And one of the girls was like, "I need 10 recruits this month.
Like, how do I do that now?". I'm like, no. You cannot recruit 10 people in this month right now, unless you've done all the things we're talking about leading up to this, right? You've gotta' let go of that energy and that vibe because when you come at it like that, you push away the exact thing that you want. How many can relate to this, really pushing at the end of the month. And you're like, "Oh, I gotta' get those sales". And then you don't because you're so- you're trying to make it happen. Okay? So, what you want to do is you want to be different. Surprise people, shock them, ask them about themselves, ask them questions, find out what's going on in their world. You know, if you are in the health and wellness space or the beauty space, ask them questions around that, ask them about their businesses, ask them what they do.
Ask them, anything. Ask them questions about themselves, fact finding to find out pain points. When you offer value and you don't just go for it and pitch people. I mean, I just had a girl who messaged me, inviting me to her private events. I've never even talked to her before. It was like, really?
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Send in a voice message: https://podcasters.spotify.com/pod/show/thegoaldiggergirl/message
Support this podcast: https://podcasters.spotify.com/pod/show/thegoaldiggergirl/support
Grow your leads list and close more sales with my Cold to Close Method! I'll share the tools that will help you get HOT leads quickly! Be strategic with your business and implement different strategies then watch your business explode. Listen to this episode to get ideas and implement them into your daily business strategies!
Show Notes:
Group Track is what I use to keep track of leads and it syncs right to Facebook.
Check out my Facebook Group, Goal Digging Boss Babes, for those that want to build their business online through social media, in a genuine and authentic way.
Goal Digger University is where you can access my archive and newly released workshops, masterclasses, bonus training PLUS my Mastermind- with weekly live in-depth training for a monthly subscription.
Connect with me across all of my social channels: Search My Social
Partial Transcript (Read the Full Transcript HERE):
All right, so let's talk about the Cold-to-Close Method and how you can actually take a very cold lead, warm them up and turn them into a hot prospect. Throughout this process you need to qualify them. So, if you've never heard that term before, it's a marketing term, a sales term. And when you hear that term, what that means is are you able to make sure, what are you doing to make sure that the person is even qualified? For example, let's say you sell a weight loss system that is $399. And you're talking to a single mom who doesn't work. She's on disability, and that's her only source of income. She's probably not qualified. It doesn't make sense to sit there and push and tell her why she needs the system to lose weight, if she's not financially stable to be able to make that purchase. Okay, that person's not qualified.
Or if you reach out to someone and then you go on their profile and realize they're in your same company, they're not qualified. Okay? So through this process, we're going to qualify them. We're going to warm them up and then we're going to close more people. So the first thing I want you to do, is I want you to be different. I want you to be different, just like Wonder Woman. Okay? I want you to be different. I want you to be bold. I want you to offer value. I want you to lead with your heart and serve, let go of the outcome, let go of the whole push to close the sale. I just did a group coaching call inside of Six Figure Breakthrough Business Academy, which is my higher level coaching program. And one of the girls was like, "I need 10 recruits this month.
Like, how do I do that now?". I'm like, no. You cannot recruit 10 people in this month right now, unless you've done all the things we're talking about leading up to this, right? You've gotta' let go of that energy and that vibe because when you come at it like that, you push away the exact thing that you want. How many can relate to this, really pushing at the end of the month. And you're like, "Oh, I gotta' get those sales". And then you don't because you're so- you're trying to make it happen. Okay? So, what you want to do is you want to be different. Surprise people, shock them, ask them about themselves, ask them questions, find out what's going on in their world. You know, if you are in the health and wellness space or the beauty space, ask them questions around that, ask them about their businesses, ask them what they do.
Ask them, anything. Ask them questions about themselves, fact finding to find out pain points. When you offer value and you don't just go for it and pitch people. I mean, I just had a girl who messaged me, inviting me to her private events. I've never even talked to her before. It was like, really?
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thegoaldiggergirl/message
Support this podcast: https://podcasters.spotify.com/pod/show/thegoaldiggergirl/support
8 min