28 min

31 - Growing through a recession (with Andrew Davies, CMO at Paddle‪)‬ Driving Demand

    • Marketing

Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees.  In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals.  

On this episode we talk about:
- What does a recession mean for us as marketers?
- How can we work towards cost-efficient growth instead of growth at all costs?
- Why focusing on your existing customers might be your best bet

🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees.  In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals.  

On this episode we talk about:
- What does a recession mean for us as marketers?
- How can we work towards cost-efficient growth instead of growth at all costs?
- Why focusing on your existing customers might be your best bet

🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

28 min