37 épisodes

In this podcast we interview B2B marketing leaders and practitioners at the forefront of Demand Generation to give you actionable advice you can implement tomorrow.

Driving Demand Adam Holmgren, Demand Generation Expert

    • Affaires
    • 5,0 • 1 note

In this podcast we interview B2B marketing leaders and practitioners at the forefront of Demand Generation to give you actionable advice you can implement tomorrow.

    36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

    36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

     In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.

    You will learn about:
    Understand where your audience consume contentSplit your funnel into high-intent and low-intentUnderstand the dark funnelCreate demand vs capture demand?Why should you care about building an owned audience?🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.

    This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    • 24 min
    35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)

    35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)

    Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue.

    On this episode we talk about:
    - What to think about when creating your own podcast as a company
    - How to tie your podcasting efforts back to revenue (hint: it’s possible)
    - Why thought leadership ads might be the most interesting ads format yet
    - Structure of the marketing team at Chili Piper and why it works so well

    🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.

    This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    • 28 min
    34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

    34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

    Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth.

    On this episode we talk about:
    - Most common faults marketers do when using HubSpot?
    - Most important reports to have built out?
    - How to think about marketing attribution while using HubSpot?
    - Setting expectations for success when shifting from lead gen to demand gen

    🌍 Join our community of 650+ European B2B Marketers on drivingdemand.io.

    This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    • 39 min
    33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny)

    33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny)

    James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need to be different dependent on the company you work for and how to make it work regardless.

    On this episode we talk about:
    - How to grow revenue through subject matter experts (SMEs)
    - How to build a paid ads playbook focusing on engagement
    - Why shifting from lead gen to demand gen too fast might hurt you
    - What's James biggest learnings from working at both Cognism & Jiminny?

    🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

    This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    • 49 min
    32 - How to evaluate H1 in order to crush your marketing targets in H2

    32 - How to evaluate H1 in order to crush your marketing targets in H2

    What should you prioritize first when you get back after your vacation?

    In this episode, we talk about how and why you should evaluate H1 in order to crush your marketing targets in H2.

    🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

    This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    • 13 min
    31 - Growing through a recession (with Andrew Davies, CMO at Paddle)

    31 - Growing through a recession (with Andrew Davies, CMO at Paddle)

    Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees.  In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals.  

    On this episode we talk about:
    - What does a recession mean for us as marketers?
    - How can we work towards cost-efficient growth instead of growth at all costs?
    - Why focusing on your existing customers might be your best bet

    🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io.

    This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

    • 28 min

Avis

5,0 sur 5
1 note

1 note

Mony Chhim ,

Great podcast

One of my favorite marketing podcasts. Keep it up!

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