25 épisodes

In this podcast we interview European marketing leaders at the forefront of modern demand generation to help you make the shift and join the movement.

Driving Demand Adam Holmgren

    • Affaires

In this podcast we interview European marketing leaders at the forefront of modern demand generation to help you make the shift and join the movement.

    24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)

    24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)

    Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS.

    On this episode we talk about:
    - How to set your Google Ads account up for success?
    - How to find and decide what keywords to focus on?
    - How to think around bidding?
    - Does non-brand campaigns have an effect on brand?
    - Most common errors Roman see companies make

    This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.

    Get your free ABM diagnostics from N.Rich - HERE

    • 29 min
    23 - SEO secrets to go from 0 to 1,5M impressions in only 6 months (with Emir Atlı, Co-Founder & CRO at HockeyStack)

    23 - SEO secrets to go from 0 to 1,5M impressions in only 6 months (with Emir Atlı, Co-Founder & CRO at HockeyStack)

    Emir Atlı is the Co-Founder and CRO at HockeyStack. He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best marketing people in the business.

    On this episode we talk about:
    - Why attribution matters for marketers and how you can use it to win
    - How HockeyStack position themselves in the competitive attribution category
    - How they went from 0 to 1,5M impressions in only 6 months from SEO
    - How they 5xd their pipeline from LinkedIn ads in only 4 months

    If you want to get more in-depth information and get a step-by-step guide into their SEO playbook or LinkedIn Ads playbook - check out The Flow, their growth bible for SaaS marketers.

    This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

    • 38 min
    22 - How to drive demos from LinkedIn Ads (With Gabriel Ehrlich, CEO at Remotion)

    22 - How to drive demos from LinkedIn Ads (With Gabriel Ehrlich, CEO at Remotion)

    Gabriel Ehrlich is the CEO at Remotion, a LinkedIn Ads agency for B2B. They have helped some really cool companies scale their LinkedIn efforts... Does Gong and Monday.com ring any bells? 
    In this episode we talked about:
    The most common errors they encounter and how to fix themHow to actually drive demo requests from LinkedIn AdsHow to create a successful playbook for LinkedIn Ads in B2B SaaSAre you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

    This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

    • 50 min
    21 - My guide to B2B marketing during a recession

    21 - My guide to B2B marketing during a recession

    Many companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some way.

    BUT, there are ways you can actually use uncertain times to come out even stronger.

    In this episode of we cover everything you need to think about in your marketing work to come out on top:
    👉 Why you need to focus on creating demand and not shift your entire budget to things you can attribute.
    👉 How this could be the perfect time to perfect your baseline; ICP, messaging, website journey, customer research.
    👉 Utilize retargeting efficiently to improve performance from all channels.

    Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

    This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

    • 22 min
    20 - How to grow a community and find revenue streams from it (With Thomas Sjöberg & Daniel Nackovski, Co-Founders at SaaS Nordic)

    20 - How to grow a community and find revenue streams from it (With Thomas Sjöberg & Daniel Nackovski, Co-Founders at SaaS Nordic)

    The SaaS Nordic Community is a really beautiful story. Starting with getting to know each other at a previous workplace, creating a joint podcast, developing it into a community from scratch and finally quitting their day jobs to monetize it all.
    In this episode we talked about:
    Learnings from 50 podcast interviews with SaaS leadersCreating a community and finding revenue streamsHow to be successful in event creation?Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

    This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

    • 36 min
    19 - Why video is a vital part of any demand strategy (With Jonna Ekman, Marketing Director at Storykit)

    19 - Why video is a vital part of any demand strategy (With Jonna Ekman, Marketing Director at Storykit)

    Jonna Ekman is the Marketing Director at Storykit. Not only has she been a big Demand Gen fan for many years but with a background as a journalist she is deeply passionate about telling great stories. And stories is the backbone of any successful marketing program.
    In this episode we talked about:
    Storytelling? What is is and how to nail it?What kind of videos win on social?Facebook vs Slack when you're building a community?And many other things...Are you ready to learn more? Join our Slack community where some of the best B2B marketers in Europe share knowledge on drivingdemand.io.

    This episode is brought to you by our great partners Albacross, HockeyStack & GetAccept.

    • 39 min

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