Ep57, a metaverse, music & web3 episode with Edo Fouilloux, Co-Founder & CEO/CTO @ PatchXR.
[PROMO CODE to listen to the full episode https://upcomingvc.substack.com/ep57]
The technological possibilities for bringing music into the virtual world seem endless; all that's missing is an artist-driven breakout moment, as Pitchfork would say. The fate of any new media format depends both on the underlying tech and on the content it delivers, and music has always seemed bound for interactive multimedia spaces. A few attempts by Björk, in 2011, and Radiohead, in 2014 were early such pioneering experiences but the practical utility for fans often wasn’t clear. Even when the experiences were thrilling, it was difficult to see who would buy the gear for them, or how often they would want to go back for more.
Two years in after the pandemic started, it seems like remote interactions over a smartphone or computer screen are suddenly the norm and a virtual-music future that was always supposed to be just around the corner appears, once again, to be almost in sight. Bloomberg Intelligence has predicted that the metaverse, loosely defined as an always-on internet made up of 3D virtual worlds where users take the form of digital avatars, could be an $800 billion market by 2024. It seems likely that music will play some part in this virtual future.
Applications for music in the metaverse are varied. This is where PatchXR, a swiss-danish startup, comes into play. PatchXR is a technology company founded by artists, hackers, and XR experts blending the emotional power of music with the possibilities of world-building games in the Metaverse. PatchXR is building PatchWORLD, a user-generated content platform for INTERACTIVE MUSICAL WORLDS,with a fully integrated creation system. It connects creators and audiences in an economy designed for Web3 & XR.
Creators from various skill levels can use PatchWORLD to build and share, interactive digital assets, songs, stories, or complete musical worlds, where you can dig into a complete collection of interchangeable blocks that blend music and visuals with gesture and interaction in real-time. Imagine the Minecraft of Music. Audiences looking to engage with immersive and interactive musical content can have casual fun together by entering PatchXR growing library of interactive content made by our users and PatchXR, filled with instruments, narrative games, and fully immersive shows. In these shows, the audience can step inside the recorded media and interact. Imagine Spotify meets Twitch, but you can walk around and play.
In this Runway Series Originals 57, we meet Edo Fouilloux, Co-Founder of PatchXR. In this five-part episode, you will discover an exceptional team of artists, hackers and XR experts, a unique vision to develop an immersive environment for creators in music, the technical complexity to create such an infra, monetization with web3..
-- Produced by UPCOMINGVC® upcoming.vc, created and hosted by Raphael Grieco.