54 min
#78 Ivan Vartanian (Goliga) ENGLISH EPISODE Les Voix de la Photo
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- Arts visuels
In this first episode in English, I am with a publisher specializing in Japanese photography, Ivan Vartanian. In this episode, he spoke about his career and he gives us his opinion on the evolution of photobook publishing over the past 10 years and also the current opportunities in this industry. We talked about some cultural differences between Western and Japanese photography in particular the difficulty of not applying our own way of thinking and our own filter when we see photographs from another country. According to Ivan, discovering photography for another country is a process of self-discovery: "The more you’re engaged with this country's culture, the more you learn about yourself ." I hope you will like this episode!
1’50 – Who is Ivan Vartanian? His work experience at Aperture NY.
08’55 – His first job in Tokyo for the Japanese publisher Korinsha and his beginning as an independent publisher
20’ – His approach to creating a book: « what the trajectory of photography is nowadays and what contribution I can give to the broader discussion ».
31’ - Challenges in the book industry in the 2000s and today opportunities thanks to online independent publishing
Now :
- Easier to interact with people through social media
- During corona online shopping has exploded.
- Logistics easier (Amazon, Walmart (USA).
37’ – The Japanese photography industry.
The market for selling photographs almost does not exist or is very small.
The publishing industry is much richer. There is a lot of interest and appetite for the consumption of contemporary photography in Japan through magazines.
Photography is appreciated to the relation with a media, with the story that appears. Photograph response to discourse in a magazine. Different to a photograph that has been done for the sale.
43’ – In Western countries: conceptualizing photography as a vehicle for a story. The story of the subject, photographer, and nation. Narrative. In Japan, photography is not just a story vehicle. People are eager to apply a story to work. Not untrue but not the only filter.
46’ – "Discovering photography for another country is a process of self-discovery. The more you engaged the more you learned about yourself". "Japanese photography can be the place for a western audience to discover pre-established ideas about photography".
49’ – The understanding of the Japanese photobook is convenient for a western audience because it fits the model. The pre-existing model of an artist who is working in isolation and creating art from zero and putting it out in the world. It is not inaccurate but it is just one way. There are lots of polarization and collaboration between writers and artists. Photographers do not work in a vacuum.
Goliga website : https://goliga.com/
Pour suivre l'actualité du podcast vous pouvez vous inscrire à la newsletter ici : https://beacons.ai/lesvoixdelaphoto et retrouvez le podcast sur Instagram, Facebook et LinkedIn @lesvoixdelaphoto
Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
In this first episode in English, I am with a publisher specializing in Japanese photography, Ivan Vartanian. In this episode, he spoke about his career and he gives us his opinion on the evolution of photobook publishing over the past 10 years and also the current opportunities in this industry. We talked about some cultural differences between Western and Japanese photography in particular the difficulty of not applying our own way of thinking and our own filter when we see photographs from another country. According to Ivan, discovering photography for another country is a process of self-discovery: "The more you’re engaged with this country's culture, the more you learn about yourself ." I hope you will like this episode!
1’50 – Who is Ivan Vartanian? His work experience at Aperture NY.
08’55 – His first job in Tokyo for the Japanese publisher Korinsha and his beginning as an independent publisher
20’ – His approach to creating a book: « what the trajectory of photography is nowadays and what contribution I can give to the broader discussion ».
31’ - Challenges in the book industry in the 2000s and today opportunities thanks to online independent publishing
Now :
- Easier to interact with people through social media
- During corona online shopping has exploded.
- Logistics easier (Amazon, Walmart (USA).
37’ – The Japanese photography industry.
The market for selling photographs almost does not exist or is very small.
The publishing industry is much richer. There is a lot of interest and appetite for the consumption of contemporary photography in Japan through magazines.
Photography is appreciated to the relation with a media, with the story that appears. Photograph response to discourse in a magazine. Different to a photograph that has been done for the sale.
43’ – In Western countries: conceptualizing photography as a vehicle for a story. The story of the subject, photographer, and nation. Narrative. In Japan, photography is not just a story vehicle. People are eager to apply a story to work. Not untrue but not the only filter.
46’ – "Discovering photography for another country is a process of self-discovery. The more you engaged the more you learned about yourself". "Japanese photography can be the place for a western audience to discover pre-established ideas about photography".
49’ – The understanding of the Japanese photobook is convenient for a western audience because it fits the model. The pre-existing model of an artist who is working in isolation and creating art from zero and putting it out in the world. It is not inaccurate but it is just one way. There are lots of polarization and collaboration between writers and artists. Photographers do not work in a vacuum.
Goliga website : https://goliga.com/
Pour suivre l'actualité du podcast vous pouvez vous inscrire à la newsletter ici : https://beacons.ai/lesvoixdelaphoto et retrouvez le podcast sur Instagram, Facebook et LinkedIn @lesvoixdelaphoto
Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
54 min