47 épisodes

The latest in AI and Marketing - Hear Tomorrow’s Tech Today
AI in Marketing is a human-curated, AI-generated, Short-Form Podcast

AI in Marketing Nytro

    • Actualités

The latest in AI and Marketing - Hear Tomorrow’s Tech Today
AI in Marketing is a human-curated, AI-generated, Short-Form Podcast

    "Anthropic's Claude App: The New AI Companion. Upwork Encourages Freelance Innovation, Lemonade Insurance Transforms with AI, Pinterest's Gen Z Engagement Boom, and the AI Anxiety Among Marketers"

    "Anthropic's Claude App: The New AI Companion. Upwork Encourages Freelance Innovation, Lemonade Insurance Transforms with AI, Pinterest's Gen Z Engagement Boom, and the AI Anxiety Among Marketers"

    "Ai in Marketing with Nytro Marketing" is a podcast that views the interplay of artificial intelligence and marketing from multiple perspectives. In this episode, we discuss the launch of Claude, a new AI companion for iPhone users, and its comparison with its competitor, ChatGPT. We take a deep-dive into Upwork's first quarter earnings of 2024 and how their focus on AI technology has led to significant growth. We also look at Lemonade, a digital insurance platform that has utilized AI to boost claims automation and operations. There's an intriguing segment on Pinterest's AI-powered collage feature, Shuffles, which has reported increased engagement. Lastly, we delve into a study on the increasing concerns among marketers globally about keeping pace with advancements in generative AI. We shine a light on how AI is revolutionizing the marketing industry and how professionals need to stay updated to remain competitive in the rapidly advancing field.

    • 4 min
    "AI Lawsuits, Greener Food Systems and Digital Disruptions: OpenAI, Microsoft, Samsung, and Amazon Updates"

    "AI Lawsuits, Greener Food Systems and Digital Disruptions: OpenAI, Microsoft, Samsung, and Amazon Updates"

    In this episode of Ai in Marketing with Nytro Marketing, we begin by discussing the lawsuit against OpenAI and Microsoft by eight U.S newspapers for allegedly using their articles to train AI chatbots without permission. Further, we delve into the ever-evolving discussions around creating a sustainable food ecosystem. There's news from ChatGPT, revealing its new memory feature. Samsung's ascension to the world’s highest-volume smartphone seller is a highlight, and we also discuss the pressing problem of GPS jamming and spoofing. Up next, we highlight how European disability tech startups like Visualfy, Knisper, Whispp, and Acapela are employing AI to expand their services. Lastly, we spotlight the new AI-assistants from AWS, Amazon Q Developer, and Amazon Q Business.

    • 4 min
    OpenAI's Partnership with FT, Polestar's EV Record, and UK's Climate Discourse & Cybersecurity Reforms

    OpenAI's Partnership with FT, Polestar's EV Record, and UK's Climate Discourse & Cybersecurity Reforms

    In this episode of "Ai in Marketing with Nytro Marketing," we explore how Financial Times collaborates with OpenAI to train artificial intelligence systems, allowing users to access summarised content, quotes and links from FT articles. We discuss the innovation of a rapid charging electric vehicle model by Swedish carmaker Polestar, using an innovative silicon-dominant battery from Israeli startup StoreDot. We delve into the development of long-term user information retention for personalization by AI chatbot ChatGPT. Further, the show considers the UK's significant move to capture carbon and store it in the North Sea as a response to climate change, along with criticisms surrounding the strategy. We also discuss the UK's novel measure against the use of default passwords for gadgets connecting to the internet for enhanced user security. Finally, we touch upon the record-breaking viewership of the TV series Fallout, now Prime Video's most-watched series following its release.

    • 4 min
    "Apple-OpenAI Collaboration, Meta's Adult Ad Controversy, Pope Francis at G7 Summit, and Alphabet's Growth: A Week of AI and Ethics"

    "Apple-OpenAI Collaboration, Meta's Adult Ad Controversy, Pope Francis at G7 Summit, and Alphabet's Growth: A Week of AI and Ethics"

    "In today's episode of Ai in Marketing with Nytro Marketing, we explore Apple's potential second conversion with OpenAI to build AI features into future iPhones. We delve into disturbing reports of explicit AI ads on Meta's platforms breaching the company's advertising policies. Also, we discuss the landmark decision of Pope Francis attending the G7 summit to address AI ethics. Our spotlight also focuses on Gen Z's preference for blue-collar jobs due to AI fears, and a shocking case of AI cloning technology misused for unauthorized celebrity endorsements. Finally, we take a look at Google's parent company, Alphabet's booming revenue, attributable largely to AI integrations."

    • 4 min
    AI Revolution in Email Marketing, Emergence of 'Boring Phones' and the Integration of AI in Newsrooms: feat OpenAI, Heineken, Bodega, Shy Kids, Newsweek, Gizmodo and Curio.

    AI Revolution in Email Marketing, Emergence of 'Boring Phones' and the Integration of AI in Newsrooms: feat OpenAI, Heineken, Bodega, Shy Kids, Newsweek, Gizmodo and Curio.

    In this episode of "Ai in Marketing with Nytro Marketing," we delve into how consumers perceive AI in email marketing. We present intriguing findings from a recent survey, discussing varying perceptions based on age and gender, and the increasing acceptance of AI-generated content. Then, we touch on the rising trend of 'boring phones' among younger generations as they strive for digital minimalism. We showcase Sora, OpenAI's video generation tool, and its recent real-world test with the digital production team, Shy Kids. We explore the tool's capabilities and limitations. Lastly, we discuss the growing integration of AI in newsrooms, focusing on Curio's newest application, Rio, an 'AI news anchor'. This tool curates daily news briefings and supports diversity in news consumption while ensuring the credibility of information.

    • 4 min
    Struggles of Truth Social, AI Giants' Dominance, Sales AI Adoption, Stream Analyze's US Leap and Emotional Avatars: Tech News Roundup

    Struggles of Truth Social, AI Giants' Dominance, Sales AI Adoption, Stream Analyze's US Leap and Emotional Avatars: Tech News Roundup

    Explore the dynamic interplay between artificial intelligence and marketing in this episode of "AI in Marketing with Nytro Marketing." The episode begins with the intriguing facts about Trump's social media platform, Truth Social, and its struggle to engage users, despite the hype accompanying its launch. The second news story delves into EU Antitrust Chief Margrethe's conversation with Mistral AI about the dominance of big tech companies in AI. Followed by a crucial revelation by survey by RAIN Group indicating how frequent AI users experience significant improvements in their sales performance. The show then shares some insights about Stream Analyze - a Swedish startup aiming to enhance ordinary equipment with its intelligent edge AI solutions, and the news of EyeEm leveraging users' photos to train its AI models. Closing out with a captivating story of Nvidia-backed company Synthesia's avatars which are being trained to mimic human emotions, potentially revolutionizing online customer interaction.

    • 4 min

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Guillaume Pley
Les Grosses Têtes
RTL
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Hugo Décrypte
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Le Monde
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TOCSIN MÉDIA
C dans l'air
France Télévisions

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