Becoming An Elite Financial Advisor With Sten Morgan Sten Morgan & Andy Traub

In this episode, Sten has a conversation with Stevyn Guinnip, the founder of Grow Wellthy, a company that helps financial advisors invest in their health. 
Together, they dove into the striking parallels between managing wealth and health.
Stevyn draws from personal experience and shares the importance of a holistic approach to health. She identified common challenges advisors face, such as time constraints and confusion about health strategies. 
They end their discussion emphasizing consistency and accountability, and the urgency of health prioritization.
Resources from this episode:
Health Quiz = https://www.growwellthy.com/quiz
Website = https://www.growwellthy.com
Linkedin = https://www.linkedin.com/in/stevyn-guinnip/
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Click here to purchase your seat at our next How To Charge LIVE event in August.

In this episode, Andy interviews Jon Bass, a seasoned financial advisor with 14 years of experience.
They dive into the significance of joint work in the financial industry, with Jon attributing much of his success to collaborative efforts, especially when overcoming the credibility gap due to his youth early in his career.
Jon emphasizes the evolution of his business towards fee-based planning and offers practical advice for selling planning services. He also shares his passion for risk and tax management, drawing from lessons learned during the 2008 financial crisis. 
Additionally, Jon highlights the importance of understanding clients' learning styles to improve engagement and the selection of compatible joint work partners. 
The episode concludes with Jon discussing his favorite tax strategies, the expansion of his team, and the potential implications of estate tax changes and inflation. 
Want to attend Whiteboard University? Click here to learn more. 
Click here to purchase your seat at our next How To Charge LIVE event in August.

In today’s episode, Sten and Andy are discussing the profound influence Patrick Lencioni’s book "Getting Naked" has had on their professional development. 
They explore how being genuine with clients creates a foundation of trust and sets the stage for more meaningful financial planning.
They also share insights on how to maintain a professional yet caring relationship with clients, ensuring we don't overstep or over-serve.
Sten & Andy emphasize the importance of a humble attitude when managing projects for clients, steering clear of any pompous or self-centered approaches.
"Getting Naked" isn't your typical business book. It's a story that resonates with real-world challenges and teaches us to be agile and comprehensive in our planning.
This episode is all about how embracing vulnerability and focusing on client-centric service can lead to a more successful and satisfying practice. They both agree that this book is worth revisiting every few years.
You can order a copy of Patrick Lencioni’s book here.
Get six free training videos and a dozen free planning resources at GoBeElite.com.

In today’s episode, we discuss the Elite Assumption mindset.
Embrace the Elite Assumption
We dove deep into the power of the 'Elite Assumption.' It's a game-changer. We're talking about shifting gears from the passive "someone might need us" to the proactive "everyone needs something from us." This mindset is the cornerstone of not just meeting, but exceeding client expectations.
Confidence is Key
We also unpacked the essence of confidence in our line of work. It's not just about feeling good; it's about being a beacon of solutions for our clients. When you pick up the phone or meet a prospective client, remember: you're not just a financial advisor; you're a problem-solver, a value provider, and a financial superhero.
Continuous Improvement is Non-negotiable
Lastly, we touched on the importance of never resting on our laurels. The financial world is ever-evolving, and so should our expertise. It's about staying hungry for knowledge and being the advisor who clients can rely on, no matter the challenge.
Get six free training videos and a dozen free planning resources at GoBeElite.com.

In this episode, Andy connects with Nelson Wood, an advisor with a family history in the industry dating back to 1888. 
Nelson shares his journey from working in sales at Dewalt Industrial Power Tools to joining his family's business in insurance and financial planning. 
They discuss the importance of not giving away planning services for free and how insurance can lead to more comprehensive planning conversations. 
Nelson, based in Dallas, Texas, has expanded his practice to include a team that complements each other's strengths in insurance and AUM. His partnership Matt, who focuses on AUM, has reinvigorated his excitement for the future of their firm. 
This episode emphasizes the value of asking the right questions to uncover client needs and the urgency of insurance in financial planning. 
Get six free training videos and a dozen free planning resources at GoBeElite.com.

Sten and Andy explore the prospecting spectrum and strategies for attracting clients. 
They examine the typical experience advisors face when seeking new clients and the common pitfalls of the "activity at all costs" mindset. If you've ever felt like you're spinning your wheels without attracting those dream clients, this episode is for you.
From Brute Force to Targeted Strategy:
They explore the full range of prospecting methods, from the brute force approach (think cold calling en masse) to the more refined targeting strategy. Sten shared why brute force should be a stepping stone, not a destination, and how to evolve your methods to work smarter, not harder.
Elite Networking Insights:
Ever wondered how to leverage your existing network without feeling like you're using your friends? They talked about that too. Here’s a hint: it's all about adding value and being seen as a professional resource.
Targeting the 10%:
They also touched on the concept of the 10% group from the "Blue Ocean Strategy." It's about finding those untapped markets where competition is less fierce, and opportunities are ripe for the taking. Think business owners and real estate professionals who might not even know they need your services yet.
Content is King:
Lastly, they discussed the transition to becoming a content machine. Imagine creating a platform that draws in leads while you sleep – that's the dream, right? They share how to make that a reality.
Legacy Investment Planning is hiring. Think you’d be a good fit for the team? Go to StenMorgan.com/apply.