26 épisodes
Blueprint Kallaway
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- Affaires
Blueprint is a live creative brainstorm with your favorite creator entrepreneurs.
The goal of each episode is to better understand the tactical playbooks & content blueprints each creator uses to build their empire.
We put an emphasis on the tactics. If you're a creator, entrepreneur, or brand marketer, this podcast is for you.
Watch all episodes on Youtube: https://www.youtube.com/@kallaway
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Taking on Harvard to Build a 9-Figure Media Empire (with Alex Garcia)
Kallaway sits down with Alex Garcia to break down his vision for taking on Harvard Business Review, building a 9-figure media company, content marketing cheat codes for brands, creator playbooks, the success of Marketing Examined and more!
If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches.
To listen to the audio version of the show, check out: https://apple.co/4dehfr6
Show Notes:0:00 - Intro00:35 - Brand Cheat Code12:56 - Personal Brand/Creator Cheat Code24:52 - The vision for Marketing Examined28:01 - The playbook behind Marketing Examined40:19 - The challenges facing Marketing Examined51:25 - Biggest takeaways from the episode
Tools/Creators/Brands Mentioned in the Episode:• Dupe: https://www.instagram.com/dupe_com/• Poorboy Coffee: https://www.instagram.com/poorboy.coffee/• Mid-Day Squares: https://www.instagram.com/middaysquares/• Represent: https://www.instagram.com/represent/• Puresport: https://www.instagram.com/puresport/• Tracksmith: https://www.youtube.com/@tracksmithrunning/featured• Marko: https://www.youtube.com/@MARKOOOOOOOOO• JT Barnett: https://www.youtube.com/@jtbarnett.• Marcus Milione: https://www.youtube.com/@marcusmilione1/featured
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Follow Alex:• Twitter/X: https://x.com/alexgarcia_atx• Instagram: https://www.instagram.com/alexgarcia_atx/• YouTube: https://www.youtube.com/@AlexGarciaBuilds• Marketing Examined: https://www.marketingexamined.com
Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (creator newsletter): https://blueprint.game• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld -
Kallaway's Blueprint (#042) -- Content trends, creators are the new celebrities, platform slants, Ryan Reynolds, 4 quick creator mindset checks, hair regrowth
This is episode 042 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.
In this episode, Kallaway breaks down:
Creators are the new celebrities (Ryan Reynolds Billionaire Playbook)Platform Slants…you should think about your content differentlyContent Trends…a series of one-liners summarizing content trends4 quick creator mindset pulse checksKallaway’s Toybox…I regrew my thinning hair with these 4 steps
If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.
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Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game -
Kallaway's Blueprint (#041) -- Headscratching content experiments, the insane story of Wesley Wang, two creator mindset boosts, Kallaway's Toybox
This is episode 041 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future.
In this episode, Kallaway breaks down:
Week 41 metrics and headscratching content experimentsThe insane story of Wesley Wang, Darren Aronosfsky & doing what you loveTwo quick creator mindset boostsKallaway’s Toybox - creator tools I’m playing with right now
If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations.
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Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game -
The HUGE opportunity for B2B creators with TiffInTech
Episode 021: Kallaway sits down with Tiffany Janzen to discuss her transition from modeling to coding, growing as a B2B creator, balancing a full-time job and creator workload, B2B creator opportunities and more
If you're a maker, creator, or entrepreneur, Blueprint is for you. It's designed to be a live creative brainstorm for creators in the trenches
To listen to the audio version of the show, check out: https://apple.co/4dehfr6
Tools/Creators Mentioned:• Cleo Abram: https://www.youtube.com/@CleoAbram
Show Notes:0:00 - Tiff’s Background Story05:09 - Tiff’s Journey to Full-Time Creator13:25 - Structuring Brand Deals20:29 - Inside Look at B2B Brand Deals23:31 - Breaking into the B2B Creator Space28:23 - Taekoff Deep Dive35:27 - Marketing and Growing Taekoff43:33 - Tiff on Building her Team50:40 - Content Strategy Deep Dive58:27 - AI Tools Discussion
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Follow Tiffany:• Tiktok: https://www.tiktok.com/@UC4MZ7zUHb5eAxU75Dc_nqdQ • Instagram: https://www.instagram.com/tiffintech/• YouTube: https://www.youtube.com/@TiffInTech• Taekoff: https://www.taekoff.com/
Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game -
Kallaway's Blueprint (#040) -- 10 month strategy update, brand satellite accounts, when to hop on new platforms, 2 creator mindset hacks
This is episode 040 of Kallaway's Blueprint Series.
What is Kallaway's Blueprint?
Each week since going full-time as a creator, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a one of one knowledge bomb for creators and entrepreneurs.
The goal was to be unusually transparent to lay the "blueprint" for thousands of creators in the future.
Starting this week, Kallaway also began producing an audio and video version of Kallaway's Blueprint. To watch the video version, make sure to subscribe to Kallaway's YouTube channel (https://youtube.com/@kallaway). Video/audio versions typically come out on a 5 day delay from the written version.
How does Kallaway's Blueprint differ from normal podcast episodes?
Kallaway's Blueprint - Kallaway's personal creator takeaways, processes, frameworksBlueprint with X - Kallaway breaks down the processes/frameworks from another massive creator guestIn this episode, Kallaway breaks down:
Week 40 metrics and Month 10 strategy updateSatellite accounts: an emerging trend from brands on socialWhen to hop on new social media platforms?2 mindset hacks for creators
Tools/Creators mentioned in this episode:
Oren John (@orenmeetsworld)Maxim (@bymaximise)JT Barnett (@jtbarnett)If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) and the video version (https://youtube.com/@kallaway) as they will both include helpful graphics, links and visualizations.
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Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game -
Making $125K/month as an AI creator with Riley Brown
Episode 020: Kallaway sits down with Riley Brown to discuss creator monetization (how Riley is making $125K/month), community building, content strategy, niching down, and more
If you're a maker, creator, or entrepreneur, Blueprint is for you. It's designed to be a live creative brainstorm for creators in the trenches
To watch the video version of the show: https://youtu.be/PwgrHR51D8s?si=quVJF4RRLCTnWMf5
Tools/Creators Mentioned:• MyMind (idea capture system) - https://bit.ly/kallawaymymind• McKay Wrigley - https://twitter.com/mckaywrigley• Thunder Keck - https://www.tiktok.com/@thunder_keck
Show Notes:0:00 - Riley’s Background Story05:47 - The value of being Content Creator16:49 - Riley’s Workflow and Team21:59 - Riley’s Content Strategy28:30 - Monetization Discussion41:35 - The Community-Product Model46:31 - Launching a Community53:19 - Rethinking “Community Building”1:03:40 - Paid Communities1:14:57 - Capturing Value as a Creator1:20:56 - Mining Your Community for Content1:25:10 - Alternative Monetization Channels1:32:26 - Testing Content Formats1:42:03 - Niching Down?
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Follow Riley:• Tiktok: https://www.tiktok.com/@rileybrown.ai• Instagram: https://www.instagram.com/realrileybrown/• Twitter: https://twitter.com/rileybrown_ai
Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (newsletter): https://blueprint.game