Building your Brand Liz Mosley

I had a bit of a lightbulb moment the other day when I realised that I've never dedicated zand podcast episode to packaging design, despite the fact it's SUCH a big part of branding design. 
That's why I spoke to today's guest, packaging designer Beatrice Menis. Beatrice's enthusiasm for packaging design oozes out of her and you can just tell that she absolutely loves it. Today's chat was so great, and her tips are so applicable to service based businesses too.
I loved chatting to Beatrice and I really hope you enjoy the episode as well.
Referenced in the episode: 
Reddit thread about packaging Nikki Supply Co Hannah Isted  Liquid Death Business Class course Tropicana packaging failure Beatrice's Back of Pack Skillshare class Beatrice's Pinterest board for Back of Pack Episode highlights: 
07:03 The Impact of Packaging Design on Businesses
13:01 Common Mistakes in Packaging Design
27:09 Creative Packaging Ideas for Small Businesses
29:23 Applying Packaging Principles to Service-Based Businesses
Don't forget to check out Beatrice online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

We are often told that scaling our business is a goal we should all aspire to. But growing a large team, or an agency isn't the only way to achieve your goals as freelance content and SEO strategist Beth Gladstone explains in our chat. 
We chatted about Beth's journey of accepting the freelancer identity amidst societal pressures to scale up and the realisation that success can be achieved while actively scaling down.
Beth shares her insights from her marketing career, discussing the transition from being wary of the 'freelancer' label to embracing it as a source of pride and success and we delve into how freelancers can still grow as a company of one.
It's a really interesting perspective and I hope you enjoy it as much as I did! 
Referenced in the episode: 
Company of One by Paul Jarvis Scaling your business from solopreneur to agency with Kristy Campbell Episode highlights:
01:39 Navigating Identity and Labels in Freelancing
03:38 The Freelancer's Advantage: Personal Touch and Value
10:17 (ADVERT) Marketing Magic: Leveraging AI for Business Growth
11:33 Redefining Success and Scaling as a Freelancer
15:49 Lean Business Strategies: Efficiency Over Expansion
23:26 Marketing Yourself as a Company of One
25:33 The Power of Personal Branding and Authentic Marketing
35:14 Defining Success on Your Own Terms
Thanks to Marketing Magic for sponsoring this episode.
Don't forget follow Beth on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

Today's episode is a chat with business and mindset coach Nicola Charlotte who generously shared her strategies for buidling freedeom and flexibility into your business by attracting  dream clients, restructuring businesses for passive income, and diversifying income streams.
Nicola shared her insight on building a business that supports a desired lifestyle without compromising freedom, the importance of personal branding and storytelling in attracting clients, and practical tips for creating content that builds credibility and nurtures relationships organically.
We also chatted about the challenge of passive programs, the implications of AI and personal touch in standing out. Nicola also provided some really practical advice on planning and executing the development of new income stream which was so helpful.
Grab a cuppa and dive in.....
Episode highlights: 
05:54 Finding the dream client
12:04 How to share yourself authentically without sharing all of yourself 
24:26 Is passive income really 'passive'?
30:37 How niching down helps your business
 
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Nicola's podcast and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 
 

Despite visual branding being my bread and butter, I've rarely talked about it onb the podcast. So I've rectified that with this juicy chat with designer and educator  Hannah Bacon.
We dive deep into the definition of branding: Hannah shares her unique perspective on branding as a business's 'clothes' and the significance of consistency in visual elements to avoid customer confusion and strengthen brand recognition.
As ever, I manage to stumble upon another juicy challenge (!) so grab a coffee and jump into our chat.
Episode highlights: 
03:35 The Importance of Branding for Small Businesses
10:32 When to Invest in Branding: Insights for Startups 
21:22 Common Mistakes in Visual Branding and How to Avoid Them
25:53 Embracing Your Unique Aesthetic in Design
28:38 The Challenge of Maintaining Brand Consistency
37:26 Exploring Creativity with Two-Hour Branding Challenges 
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Hannah online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

It's an episode in the wild today as I record on the go with my roving microphones from OFFF Barcelona with freelance illustrator Carina Lindmeier.  
I was really excited to chat to Carina all about how people can use illustration in their branding, which I think is often really overlooked way to add creativity and consistency to your brand.
We chat about the versatility and emotional depth illustrations add to branding, particularly how it conveys brand personality, connects across languages, and engage audiences,
Don't worry if that all sounds overwhelming because we also explain the practicalities, like working with illustrators, the impact of using icons or mascots, and unique ways to use illustrations beyond websites to surprise and delight your audience! 
Episode highlights: 
01:45 The Emotional Connection of Illustration
03:18 Illustration: A Tool for Brand Personality and Accessibility
06:37 Diving Into the Creative Process and Tools
10:43 Finding and Working with the Right Illustrator
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Carina online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

Without veering into toxic positivity, todays episode is all about the power of being kind! I chat with my pal watercolour illustrator Imogen Partridge about how kindness and support have helped her become a cheerleader of small businesses. 
Among many juicy tangents we chat about the impact and repercussions of comparisons and negativity online, the challenges that come with showing up online and the importance of aligning with your values and intentions.
Episode highlights: 
01:54 The Impact of Kindness and Support
06:38 Dealing with Comparison and Jealousy
15:04 The Dilemma of Free vs Paid Content 
20:59 Building a Supportive Community
25:57 The Role of Kindness in Business Decisions 
Thanks to Penfold for sponsoring this episode.
Don't forget to check out Imogen online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written by me and produced by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review!