BusinessWorld B-Side BusinessWorld

Marketing is a tool that businesses can employ to increase brand awareness, acquire customers, and improve engagement. But is there a right way to do marketing? In this B-Side episode, BusinessWorld asks what businesses should prioritize in their marketing campaigns with Ashish Goel, product marketing manager of Zoho Corporation's Campaigns, Marketing Automation, and Sites divisions.

What advantage does the Philippines have when it comes to national defense? How should the Philippines approach the West Philippine Sea issue? Should the country prepare for war? In this B-Side episode, BusinessWorld talks to Norberto B. Gonzales, who twice served as Secretary of National Defense, on defense strategies, military aid, and the West Philippine Sea.

The Philippines has a wet season and a dry season, or so the saying goes. Given the predictability of summer, in particular, what measures can Filipinos take to protect themselves from the heat?

In this B-Side episode, BusinessWorld speaks with Dr. Albert Francis E. Domingo, the Department of Health spokesperson, on how to both spot the symptoms of - and prevent - heat-related illnesses.
Interview by Patricia Mirasol.

Editing by Jino Nicolas and Arjale Queral.

Is it costly to hire with persons with disabilities, or PWDs? Are PWDs only limited to certain roles? In this B-Side episode, BusinessWorld speaks with Grant Javier, executive director of Project Inclusion Network, about the most common misconceptions surrounding PWD employees, as well as the benefits of hiring them.

Recorded remotely on March 21, 2024. Produced by Arjale Jayrie G. Queral.

Contrary to popular belief, it's not only the lack of funding that spells doom among startup teams.

In this B-Side episode, BusinessWorld speaks with Martin Gonzalez, creator of Google's Effective Founders Project, about co-founder conflicts, quality disagreements, and the necessity of having difficult conversations very early in a partnership.

Online gambling has evolved, thanks to advancements in technology and innovations within the industry. With this evolution, however, also comes the rise of sophisticated gambling fraud.



In this B-Side episode, BusinessWorld speaks with Frederic Ho, Jumio Corporation's vice president of Asia Pacific, on how online gambling has evolved, and how both consumers and the authorities can protect themselves against fraudsters in this digital space.



Recorded on March 21, 2024. Produced by Earl Lagundino.