Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", Fast Company Magazine calls him “a human exclamation point”, The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.
208 The Power of Ethics with Bestselling Author Dr. Susan Liautaud
Nowadays, people live at a time when discerning what’s right and wrong is getting more complex. As your choices can have profound, long term implications, it’s best to know where your moral compass lies.
In this episode of Follow Your Different, Dr. Susan Liautaud talks about Ethics and why it is more than just common sense. She explains why it matters more today, and how to apply an Ethics lens to critical areas of society. This is a fascinating conversation that will matter to anyone who cares about making the world a different place.
Dr. Susan Liautaud is the author of the new bestseller, The Power of Ethics: How to Make Good Choices in a Complicated World. She is an Ethics Advisor to major corporations and institutions, and also teaches Ethics at Stanford. She serves as Chair of the London School of Economics and Political Science Council.
Why Ethics is Not Common Sense
It used to be that people grew up on stories that gave examples of what’s right and wrong. Everything seemed black and white, and the lines in the sand were clear. In today’s world, where information is but a touch of a screen away, these lines have seemingly been blurred.
Dr. Susan Liautaud uses media platforms like Facebook or Twitter as examples for this. On one hand, it serves as a tool to connect people together and have lively conversations. On the other hand, there are some that use it to bully people and spread misinformation.
“In today's world, you know, good and bad are all mixed. We are in this gray zone and things that can be used for the good like social media. Yet they can also be used for harm, like bullying on social media or spread of disinformation. So I think largely because the world has just gotten so complicated and technology and all the forces driving it aren't really common sense for a lot of people.” - Dr. Susan Liautaud
The World is Changing so Fast
Christopher shares that for him, changing your opinion on something is not a bad thing. It means that you are open to new ideas and correcting your own.
“If you haven't changed your mind lately, how do you know you have one?” - Christopher Lochhead
Dr. Susan agrees with this sentiment, and describes that Ethics can be the same way. The things we find ethical or otherwise can be flipped due to recent events or newly-available information. For her, it’s better to be in-the-know rather than to always stick with the old ways.
“I think one of the things about ethics that's different today is that the world is changing so fast. The complexity I referred to earlier is evolving so quickly that we need to be monitoring, instead of holding our nose and leaping into a decision and being sure that we're absolutely right. So I don't call it flip flopping. I call it staying grounded in reality.” - Dr. Susan Liautaud
Finding Non-Binary Solutions
As more people get access to information and the lines between black and white get even more blurred, people’s definition of Ethics changes even further. For Dr. Susan, this is not a bad thing. Her main concern lies with people still looking for binary solutions to solve ethical problems.
Dr. Susan explains how people can get stuck behind a yes or no mindset for different situations, which limits their thinking to binary solutions. She elaborates further by using Christopher’s foil board example:
“What I would say is, can't we find a solution that is non-binary, other than you can't foil board on a public beach. Maybe you can foil board at certain times of day, in a place where there are only foil boarders who are willing to put themselves at that risk. We get ourselves into this Yes, No, black, white, one side of the wall or the other binary thinking,
207 How To Be A Legendary Entrepreneur in 2021 w/ Inc. Magazine Editor-in-Chief Scott Omelianuk
In 2015, Inc Magazine ran a story with the headline, "American entrepreneurship is actually vanishing". Last year’s C-19 outbreak certainly did not help matters at all. Steve Hamilton, an economist at George Washington University, estimates that 42,000 US small businesses had closed permanently as of July 2020.
As dark as it may seem, Scott Omelianuk, Editor-in-Chief of Inc. Magazine, is actually optimistic. He thinks that now is a great time to be an entrepreneur. He believes that the “someone’s gotta do it” attitude that legendary entrepreneurs share is what our world needs.
In this episode of Follow Your Different, Christopher Lochhead and Scott Omelianuk dig into the state of entrepreneurship in America and how Inc. Magazine is digging deep to empower American entrepreneurs.
Inc. Magazine, Then and Now
Christopher talks about Inc. Magazine doing a great job in moving to the digital world from its previous analog setup. Which is a huge thing to accomplish and still stay ahead, despite the entrepreneurs that had the head-start in the digital space.
Scott explains that their reputation and credibility have played a huge part in this success. By staying true to their purpose, their following continued to support them, regardless of their medium.
“I would say there are a couple of things that played there. One is that Inc had established a credibility with its audience a long time ago. It did that by having as its purpose, this idea that it would support the American entrepreneur and small business owner. At first, that meant print magazines that told stories of success, stories of redemption, recognized people who are doing well. It's my mission to keep that brand purpose intact, support the American entrepreneur, but not be constrained by the pages of a print magazine, or even a single website. The idea of supporting the American entrepreneur can come in lots of ways.” - Scott Omelianuk
Your Company VS Your Business
Scott continues on to talk about how sometimes, a company might explore other things that stray from their original business. He says that this is okay, and that companies should actually start doing so at some point. The main thing is to not stray from the company’s grand purpose.
He explains that while there are companies who survive with only one business model, it is not always the case. It is better to reach beyond the current status quo, than left behind later on.
“Your company is who you are and what your brand purposes. So that's Inc and that's supporting the American entrepreneur, your business is one time at one point in history, a print magazine, another point in history, a website and maybe adding podcasts to that. We have to be cognizant of the fact that as a company, our lines of business will change over time. If they don't, you are Blockbuster, or Kodak, or a lot of other companies that didn't properly evolve.” - Scott Omelianuk
The State of Entrepreneurship
Christopher then asks about the current state of Entrepreneurship, given the events of last year and today. Scott describes the grim situation that companies are at. From early 2015 to one year after COVID 19 has dealt a heavy hand at various businesses.
Though Scott remains optimistic that entrepreneurs will get through these trials. He says it’s all about finding the right business to pivot in. Furthermore, what's important is that it still plays into the grand purpose of your company.
“Ultimately, it comes down to these characteristics that most entrepreneurs have and taking advantage of those characteristics rather than just sort of pursuing that idea. Getting back to the idea we talked about, there's the business and seeing what businesses could be for you. Entrepreneurs are clever. They're resilient. They can be told no and hit their head against the wall a bunch of times and come bac
206 Wild Rituals: Dr. Caitlin O’Connell of Harvard on Lessons Animals Teach Us About Connection, Community, and Ourselves
In today’s episode of Follow Your Different, we are joined by Behavioral Ecologist and world-renowned Elephant Scientist, Dr. Caitlin O'Connell. She spent more than 30 years studying animals in their natural habitats. Dr. Caitlin has also taught at places like Stanford and Harvard.
She’s got a brand-new book out called Wild Rituals, where she explores 10 lessons animals can teach us about connection, community, and our own humanity. Her book comes out at a time in history when the human race is dealing with some pretty deep existential questions. Dr. O'Connell is here to help us deepen our understanding of ourselves by teaching us all about these legendary animals.
Taking Social Rituals for Granted
As the pandemic continues to keep everyone socially distant, people have started noticing social rituals and activities that we used to take for granted. Dr. Caitlin talks about the rituals in wild animal societies and how intense each social interaction was, even for something as simple as a greeting.
She further explains that in our current isolation, people have realized the importance of these rituals in our lives, no matter how basic it may have seemed.
“The reason I was inspired to write about rituals in wild animal societies was really just to remind us of how important ritual is in our own lives, and how similar our rituals are to other animals.” - Dr. Caitlin O’Connell
Different, But the Same
Dr. Caitlin discusses how we as a species have evolved, and how tools like language have accelerated our growth. Yet it is important to remember that everyone came from the same humble beginnings, but took different paths.
She reminds everyone we all evolved this need for ritual for the same purpose, despite the differences we display them.
“It's easy for people to do that because we are the only species that evolved language. Then by that language, suddenly we just accelerated away from the branch on our evolutionary tree. But the thing to remember is that we all came from the same humble beginnings, whether or not we moved in another direction." - Dr. Caitlin O’Connell
The Importance of Rituals
Dr. Caitlin and Christopher dive into the importance of social rituals, and why we cling to them almost instinctively. Dr. Caitlin shares that inclusion in such rituals makes us feel comfortable and connected.
“Well, rituals are very calming, they're very soothing, they comfort us and, and make us feel connected. They, especially group rituals, when you're doing something as a group, let's say in a marching band or synchronized swimming, or singing with your friends to cheer your team on. They make you feel included and more bonded to the people that you're with." - Dr. Caitlin O’Connell
She also explains that as the population grew and society became more diverse, some social rituals have evolved to help identify each other from different groups. Yet as all of these group rituals help people feel bonded to the group, rituals can also lead down a dark path.
To know more about Dr. Caitlin O’Connell, as well as the dark path and how we can avoid it as social animals, download and listen to this episode.
Dr. Caitlin O’Connell has been called a modern renaissance creative.
She is currently on the faculty at the Eaton Peabody Lab at Harvard Medical School studying elephant low-frequency hearing while also overseeing a non-profit foundation, (Utopia Scientific) promoting the importance of science and conservation.
Dr. Caitlin is an award-winning author and photographer and has been studying elephants in the wild for the last thirty years, having written dozens of scientific papers and numerous feature magazine articles and two memoirs about her experiences.
She taught creative science writing for Stanford and The New York Times and co-...
205 Legendary Author Dushka Zapata
In today’s episode of Follow Your Different, we are joined yet again by the breathtaking Dushka Zapata. Dushka is one of our regular guests in the podcast and one of the most important and prolific writers this world has to offer. The world truly needs more of Dushka.
Additionally, in an act of radical generosity, Dushka has decided to make all e-versions of her published books available on Amazon, for free, starting March 17, 2021. Everything she has published will be available in ebook form for free within a 24-hour period. We highly recommend going and check out the link and read her astounding books.
The Prioritization of Well-Being
The pandemic has changed everyone’s relationship landscape, and the glue that has held those relationships has modified its fundamental composition. Dushka discusses that the difficulty in prioritizing one’s well-being is due to the fact that oftentimes it is impossible to tell what exactly is the best for one’s well-being.
She shares that the only way to find the answer is to spend time alone, compassionately and gently, giving thought to what is genuinely best for oneself.
“We are all like boats and we all carry other people who take care of the maintenance of the boat. If the boat sinks, you are useless to others. So what is it that you need to do for the boat, which is you? You need to be functional for others.
The most responsible thing that we can do is to think about the best ways we can take care of ourselves.” - Dushka Zapata
The Pursuit of Happiness
Dushka discusses that her definition for the pursuit of happiness is less about being happy and more about the feeling of whether her actions have a sense of purpose. Most people are trapped in a constant state of sabotaging their own happiness because they feel like it’s too much. When in reality, there is no logical limit to how happy one can become.
She encourages people to never believe in mediocrity, low-grade despair, and to devise small steps to interests that bring one closer to happiness.
“There isn't a higher being monitoring your amount of happiness. I think that if there were a first step, it would be to remove your own tendency to sabotage your own happiness.
If there were a second step, it would be about identifying the wants that are real.
And, if there were a third step, it would be about truly understanding what the difference is between the superficial want and the deeper wants.” - Dushka Zapata
The Architecture of One’s Fabrication
Dushka and Christopher discuss how life is just the story that people tell themselves about the facts, people live in the architecture of their own fabrication. Dushka shares how it is worthwhile to perceive oneself as the person who thinks their thoughts rather than being one’s thoughts. This guarantees a life not filled with suffering over things that are uncontrollable and non-existent.
“To me, a really central part about learning how to love myself has to do with making a distinction between the things I believe that are not true.” - Dushka Zapata
To know more about the legendary Dushka Zapata and how to prioritize your well-being, download and listen to this episode.
After working for more than 20 years in the communications industry, Dushka noticed a theme.
People find it very difficult to articulate who they are and what they do.
This holds true for both companies and for individuals.
For companies, this is an impediment to the development of an identity, a reputation, a brand.
It makes it hard for customers to see how companies are different from their competitors.
204 Equality Through Wealth w/ Teri Williams | President of Largest Black-Owned Bank in America OneUnited
Teri Williams is the legendary President and Chief Operating Officer of OneUnited Bank. She is helping transform the country with the empire she is currently building. From purchasing a small struggling community bank in Boston to creating OneUnited Bank, the largest black-owned bank in the United States of America. Since they have started, Teri and her husband, Kevin, with their team have made over $1 billion in loans together. Along with being an entrepreneur, she is also an author with her book, I Got Bank!: What My Granddad Taught Me About Money.
Today, we have a powerful conversation about OneUnited Bank’s mission and how the couple runs a successful powerful business while raising two wonderful children. Teri has some fascinating insights on what it really means to make money and the statistics of the black community in the financial system. We also talk about how Teri and Kevin are showing how banking and entrepreneurship can change lives, communities, and even a country.
OneUnited Bank is the largest black-owned bank in the country. It has not only started as a community but is also transforming to becoming a digital bank. The goal they have is to make financial literacy a core value in the black community. Teri gives a bit of her personal background and story, and how she learned business from her grandmother.
She shares how one of the important things for the black community is to recognize those individuals who have been there, eliminate the carried shame, and value one’s experiences.
“We're finding ourselves not being able to speak in our authentic voice. We're finding that our community is not listening to us because we're not speaking in our authentic voice. So we have changed our communication. It was important for us, as a bank, to speak to the challenges that our community faces, not to run away from them. From that came this bank black movement. It is a bank black movement where black people can speak how they are going to move their money to black owned banks and are going to support black businesses.” - Teri Williams
Black Communities in the Financial System
Teri discusses the statistics and the poor treatment of the black community in the financial system. She shares how the homeownership rate in the black community is 30 percent lower compared to the white community. The number of loans and mortgages from national banks is 1 to 2 percent of all mortgages that are given to black families.
Though, there is hope. OneUnited Banks is creating partnerships and transacting with big corporations that are currently making big differences to the community.
“Netflix was the first to come out with this. Because of corporations like them, a lot of corporations have followed. I think the corporations realize that this is a way to contribute to what these banks are trying to do. It's also important for people to know what we do. Over 70% of our lending actually goes into the community and our credit losses are almost zero. It's not like we're doing lending that is risky. We are just doing lending that isn't being done by other institutions. That lending is giving our community an opportunity to build well.” - Teri Williams
OneTransaction Campaign and Conference
For Black History Month, Teri shares the OneTransaction Campaign and Conference that will be held on Juneteenth (June 19, 2021) from 1:00 - 6:00 PM ET (Eastern Time). The campaign will be a free virtual conference encouraging the black community to focus on one transaction in 2021. It will be filled with amazing speakers who are passionate to educate the community on how they can create generational wealth and close the racial wealth gap.
We hope you can virtually join and register for the OneTransaction Campaign and Conference and be part of the conversation...
203 How To Be A Bootstrap Entrepreneur On A Mission w/ Thousand Helmets CEO Gloria Hwang
Gloria Hwang was a long-time cyclist who never wore a helmet. She thought they were too bulky, inconvenient, and space-agey looking. Then, a friend of hers died in a bike accident. She decided something had to be done about helmets. Gloria, a savvy professional who’s been working for five years inside the legendary Tom's shoes, saw the new mobility category designed right in front of her eyes.
With a very small amount of money and a Kickstarter campaign, she started Thousand Helmets. In this episode, we talk about Gloria’s story, as an entrepreneur and category designer and her mission of saving lives.
The Mission of Thousand Helmets
When Gloria decided to buy a helmet for herself, she saw a bunch of passable-looking helmets, but there's nothing she wanted to wear. The number one reason people don't ride a bike, skateboard, or scooter is they just don't feel safe. So, she believed that making a helmet that people would want to wear could help save a lot of lives:
"I really believe that I can create a product that people want to wear and I could solve a lot of problems. They could help save lives, and I could get people moving around cities in a different way." - Gloria Hwang
Prioritizing the Customer's Perspective
As helmets have been around since forever, Christopher asks Gloria how she saw an opportunity to create a different category of helmets. She says that it was all about customer insight as she was once a customer. Their first products were based on a human-centered design perspective and not on a market perspective.
"As a consumer, you have a whole different set of customer needs and problems than what's on the shelves. Then you kind of know that there is something out there for you that needs to be created." - Gloria Hwang
Gloria shares the fundamental concepts in their product development process. The first one is style, and the second one is safety so that people can be safe and look stylish at the same time. The last one is convenience, which created the idea of their secret PopLock function to avoid theft when people leave their helmets behind.
"There's the execution where things need to be beautiful and high quality, but it always goes back down to what the customer would be thinking right now and what problem they encounter when they're deciding to pick up a helmet. So, at the end of the day, it's kind of trying to get a good understanding of what that customer wants." - Gloria Hwang
To know more about Gloria Hwang and how to be a bootstrap entrepreneur, download and listen to this episode.
Thousand Helmets - Our Story
Linkedin: Gloria Hwang
Designer Spotlight: Thousand Bike Helmets Become A Stylish Safety Accessory
We hope you enjoyed this episode of Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on a href="https://www.