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Cost and Value are often times perceived as the same thing, when in fact they are drastically different. Something may cost you a lot but have no true value to you, or could be high in value, but with a low cost. KJ of Black Food Fridays [James Beard Award-nominated social media advocacy initiative], and I discuss this along with the changing landscape of being a content provider. What it takes to get the attention of brands, partnerships, and how social media is drastically changing the way 



If you aren't familiar with KJ, please do yourself a favor and visit his site and check out his instagram. He is doing amazing things by spotlighting various Black Owned business is various food spaces.



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There are a wealth of various emotions you go through as an entrepreneur, there is doubt, sadness, anger yet often times not spoken about, Imposter Syndrome. The feeling of, "doubting your abilities and feeling like a fraud". I have found the further I go on my journey, the more often I see these signs of doubt. Not only has todays guest  Karen experienced this, she also share how she overcomes it and uses it to help her create new artwork. 



Keep up with Karen and her business via the links below:

https://www.instagram.com/yoco_art/

https://www.etsy.com/shop/YoCoArt



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Listen to Karen's beginnings from Season 1 of Entro Podcast 

Consistency is integral to growth, no one shows that more than Rowe, of Salon Rowe. With today marking the start of Women's History Month, what better way to start than catching up with Rowe, just a few years after she made the decision to venture on her own. With two of those years she pivoted and navigated the economic and social challenges of Covid-19. Listen in as we catch up and discuss how Rowe uses social media to grow her business and fanbase. All while creating opportunities that have led to her being featured in Essence Magazine and much more. See what Rowe is up to by following her.



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Cereal isn't just for breakfast anymore. Cynthia Hernandez of The Cereal Lab creates a vast array of sweet flavorful treats, all while using cereal as the main ingredient. From Fruity Pebbles ice-cream tacos to Bangin' Banana Milkshake, using real bananas. Cynthia and her team are not placing any limits on what they create and serve to their fans. Listen in as Cynthia tells the story of what it took for her to go from a pop-up folding table to now closing on her first brick and mortar. The importance of doing your own research and why listening to your customers is a great way to grow your business. 

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No better way to kick off Black History Month, than chatting over the fine details of starting and growing a successful Barbecue business. Todays guest, Isiah Morgan of Zeke's B-B-Que; took over 100 years of traditional Barbecue style cooking and history. Concentrated the flavors and created a robust sauce and rub line. Though the roots may be based in Indianapolis, Isiah aka Zeke, has steadily grown his barbecue business in Ga while getting his rubs and sauces into over half a dozen retail locations. Listen in as we discuss the finer points of starting, running and growing a business in barbecue.

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Learn more about Zeke's Bar-B-Que

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Today is February 1, 2021. o start off the first day of Black History Month I decided to take a different approach. This months content will fall under the, BHM: Business Lesson From Black Businesses. I am an avid reader and researcher, its what as helped me expand my knowledge of business tactics. I have had no greater teacher than the missteps and lessons learned from those in business before me. On this installment I express the lessons I learned from Wallace "Wally" Amos, founder of Famous Amos Cookies. [these are just my interpretations that i wanted to share] I hope it inspires you to do some research of your own and learn form the lessons you find]

Would love to hear your thoughts, or if there are any Black Business you think would be interesting to research please feel free to share or reach out to me.

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