Destination CMO with Vincent Phamvan Vincent Phamvan, Caroline Pickens

Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down with Jennifer back in October of 2022 she was the Chief Marketing Officer of Brightcove. Now she’s in a new role as the CMO of Acquia. We hope our Destination CMO audience will enjoy these stories and insight’s from Jennifer’s career as a senior marketing leader.

Destination CMO with guest Jennifer Griffin Smith 

As the Chief Marketing Officer of Brightcove, Jennifer Griffin Smith is motivated by discovering the possibilities technology can offer, and building communities of like-minded people who can share stories, be inspired, and learn from each other. Jennifer is an international marketing executive with more than 20 years of experience managing go-to-market strategies and corporate communications for public and private technology companies. Before joining Brightcove, Jennifer held CMO positions at Alfresco Software, Software AG, Workhuman, Avid Technology, and Progress Software. On the Destination CMO podcast she shares the best career advice she ever received, and the specific advice she would give to someone working towards the CMO role. Also in this episode, Jennifer and Vincent discuss how the role of marketer has changed in recent years, and how the streaming industry has changed during that time as well. Jennifer explains that, as streaming takes hold, every company needs to act and think like a media company. You’ll have to listen to the full episode to hear why and how. 
Follow Jennifer on LinkedIn https://www.linkedin.com/in/jennifergriffinsmith/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Podcast produced by https://www.freshpickedstudio.com/

This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to miss those insightful conversations coming up next season! In the next few weeks we will be looking back at some of our favorite episodes of Season 2. If you’ve a regular Destination CMO listener, you know that we love fractional CMO stories on this podcast, and  Mike Volkin delivers with his expertise as a marketing consultant and top-rated freelancer on Upwork. Stream the full episode to hear Mike’s insights on building value in companies, and why fractional CMOs and marketing consultants are so valuable for startups and small businesses. 

Destination CMO with guest Mike Volkin (entrepreneur, Army veteran, speaker, and author) 

Our guest today is Mike Volkin, an entrepreneur, consultant, and top-rated freelancer for Upwork. As a fractional CMO and entrepreneur coach Mike has consulted with more than 400 companies. He’s also an Army veteran, speaker, and author of 6 books -one bestseller. As a serial entrepreneur, he has built and sold 6 of his own companies. Today on Destination CMO Mike explains the strategy that led him to becoming one of the top-rated freelancers on Upwork. Mike also shares his advice for how entrepreneurs can build their freelancing careers, increase their revenue, and create passive income streams. Click the link in bio to stream the full episode. 

The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up next season, and for now we are looking back at some of our favorite episodes of Season 2. When we first sat down with Lisa Joy Rosner in October of 2022 she was the Senior Vice President of Brand and Digital Marketing of Oracle. Now she’s leveraging her transformational marketing experience as a Fractional CMO and strategic advisor. We hope you enjoy Lisa’s insights about initiating high value partnerships and building brand trust. And stay tuned for announcements about Season 3 of Destination CMO. Vincent is sitting down with some incredible CMOs and senior marketing leaders, and you don’t want to miss our new episodes, premiering in January 2024.
Destination CMO podcast with guest Lisa Joy Rosner (Fractional CMO)

With more than 20 years of executive experience, Lisa Joy Rosner is an expert at developing metrics-driven marketing solutions for public and start-up companies. In her role as the Senior Vice President of Brand and Digital Marketing at Oracle, she passionately advocates for customers, teams, and revolutionary ideas. Throughout her senior marketing career, Lisa Joy’s teams have included customer, sports, and industry marketing, as well as brand experience design and global advertising in B2B SaaS, MarTech, AutoTech, IoT, Security, Big Data Analytics, and E-Commerce. On this episode of Destination CMO, Lisa shares her thoughts on how important it is to have a flexible career plan for yourself, and that her business and career philosophy is centered on resilience. On the podcast she tells us “you can always change the path you're on.” Click the link in bio to stream the full episode. 

Stream new podcast episodes at https://destinationcmo.com/
Follow Lisa Joy on LinkedIn: https://www.linkedin.com/in/lisajoyrosner/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 
Podcast produced by https://www.freshpickedstudio.com/

The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, Chief Marketing Officer at CAIS. If you’re interested in the specifics of marketing in the fintech space, this episode is for you! Abby shares knowledge and lessons from career leading marketing in the financial industry. Stream the full interview to hear Abby and Vincent discuss the importance of leading with education, especially when it comes to awareness and adoption in the marketplace. We hope you enjoy hearing about Abby’s CMO journey. And stay tuned for season 3 of destination CMO. Vincent is sitting down with some incredible CMOs and senior marketing leaders, and you don’t want to miss our new episodes, premiering in January 2024.

Destination CMO podcast with guest Abby Salameh (CAIS)

This week on Destination CMO, we sit down with Abby Salameh, the Chief Marketing Officer of CAIS. Abby has over 20 years of experience in the independent wealth ecosystem, and in this episode, she shares her insights on how to develop a successful marketing strategy in the financial industry, and how to develop a successful career as a senior marketing leader. Abby is passionate about helping drive financial advisors towards awareness and adoption of alternative investments, through a tech-enabled marketplace that leads with education. Abby and Vincent discuss the challenges of driving both organic and inorganic growth, and Abby shares her tips on how to build a brand that resonates with your target audience.

Follow Abby on LinkedIn: https://www.linkedin.com/in/abbysalameh/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 
Podcast produced by https://www.freshpickedstudio.com/

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While our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If you’ve been listening to Destination CMO for a while, you know we’re big on #FractionalCMO stories, and this episode delivers! David Minifie shares lessons and insights from his career leading marketing for some of the biggest companies in the world. Stream the full interview to hear David and Vincent discuss how David is leveraging his years of CMO experience as a consultant and Fractional CMO, leading with purpose to create culture, set strategy, and to catalyze sustainable growth. We hope you enjoy hearing about David’s fractional CMO journey. And stay tuned for season 3 of destination CMO. Vincent is sitting down with some incredible CMOs and senior marketing leaders, and you don’t want to miss our new episodes, premiering in January 2024. 

Destination CMO podcast with guest David Minifie (Fractional CMO) 

Our guest this week took an unconventional path from the US Naval Academy and US Marine Corps to the world of marketing. David Minifie shares how his military background shaped his leadership skills and set the stage for his successful career. From his experience at Procter & Gamble and Centene, David shares valuable insights on career development for CMOs. He discusses the three crucial buckets of work that define the CMO role and shares his transition from an in-house CMO to a sought-after marketing consultant. Listen to the full episode to hear David’s unique insights on the various ways organizations can benefit from leveraging fractional CMOs.

Stream new podcast episodes at https://destinationcmo.com/
Follow David on LinkedIn:  https://www.linkedin.com/in/c-david-minifie-50250a/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 
Podcast produced by https://www.freshpickedstudio.com/
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Our Destination CMO guest this week is Shahar​ ​Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology industry, Shahar has founded and managed leading startups including 7 Elements Studios, a game studio specializing in massive-multiplayer-online strategy games. In this episode of Destination CMO, Shahar​ sits down with Vincent to share deep career insights from his marketing career, including the one thing he wished he had known when he started his career. The discussion also looks back on what Shahar describes as the best thing he did to set himself up for his current success. In his current CMO role, Shahar leads marketing initiatives, investor relations, and fund investments. Shahar also shares the career accomplishments he is most proud of, and the advice he would give to someone looking to grow their career and move into a CMO role.
Follow Shahar on LinkedIn: https://www.linkedin.com/in/%F0%9F%90%B0-shahar-sorek-83ab299/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 
Podcast produced by https://www.freshpickedstudio.com/