13 épisodes
Discussion in Digital McKinsey Marketing & Sales
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- Affaires
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4,5 • 2 notes
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Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.
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Discussions in Digital: Surveying the brand-building landscape
Two brand experts discuss challenges that the digital age brings to marketing.
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Discussions in Digital: Influencer marketing is ready for its close-up
Two of the top growth marketing leads give their take on influencer marketing.
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Coping with the new normal in marketing agency relationships
Outsource or insource?
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What's a marketing ecosystem and what does it mean for marketers?
Rethinking marketing’s role
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Moving B2B companies into the digital world
Finding value in digital