How2Exit: Buy, Don't Build - M&A of Small Businesses Ronald P. Skelton

Watch Here: https://youtu.be/pVdjC2400Bk

About the Guest(s): Morli Desai is an accomplished entrepreneur and the founder of Amaira Natural Skincare. With an MBA from Wharton and a diverse background that includes working on Wall Street and with Medtronic, Morli embodies a rich blend of analytical prowess and marketing expertise. Influenced by her mother's journey as an immigrant and entrepreneur, she ventured into the world of business acquisition, purchasing an e-commerce company in 2022. Despite facing challenges, Morli remains steadfast in her mission to empower women with natural skincare solutions.

Summary: In this episode of the How2Exit podcast, Ronald Skelton interviews Morli Desai, founder of Amaira Natural Skincare. They discuss her background, the challenges of acquiring an e-commerce business, and strategies for business turnaround. Morli shares insights on balancing values with entrepreneurship and navigating the post-pandemic market, including marketing dynamics and social media strategies.

Key Takeaways:
*Entrepreneurial Journey: Morli's transition from a stable corporate career to an entrepreneur was inspired by her mother's example and solidified by her professional background and education.
*Challenges in Business Acquisition: Post-acquisition challenges included inflated Google Ads costs and declining revenue, which necessitated a significant strategic pivot.
*Marketing Strategies: Adapting to changing cost structures in digital marketing and exploring alternative advertising channels like Meta and micro-influencers.
*Product Line and Customer Base: Amaira Natural Skincare focuses on natural ingredients to address hyperpigmentation and supports a diverse customer base, including men.
*Future Plans: Morli explores potential acquisitions and new strategies to ensure business growth and sustainability.
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Contact Morli on
Linkedin: https://www.linkedin.com/in/morlidesai/
Website: https://amairaskincare.com/
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How2Exit Joins IT ExchangeNet's Channel Partner Network!

Have an IT Company doing between $5M and $30M You may Sell?

The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

https://www.itexchangenet.com/marketplace-how2exit Our partnership with IT ExchangeNet focuses on deals above $5M in value.

If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
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💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/

►Visit Our Website: https://www.how2exit.com/

📧For Business Inquiries: Me@4sale2sold.com

Don't Forget to SUBSCRIBE to the How2Exit channel and press (🔔) to join the Notification Squad and stay updated with new uploads.✨

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𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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Watch Here: https://youtu.be/2Tbjl960u4E

About the Guest(s): Martin Bispels is an experienced entrepreneur and marketing expert with a background in e-commerce, sales, and business development. Starting at QVC in TV production and sales, he developed a strong understanding of consumer behavior. He later founded a consulting firm and acquired Upper Park Disc Golf, where he drives growth and innovation. Renowned for his marketing and brand-building insights, Martin also consults with small and medium-sized businesses to help them scale.

Summary: In this engaging How2Exit Podcast episode, host Ronald Skelton chats with Martin Bispels, a seasoned marketing executive turned entrepreneur through acquiring Upper Park Disc Golf. Martin shares his journey from QVC, where he honed his skills in consumer behavior and sales, to owning and growing his business. He offers practical insights into e-commerce, brand building, and disc golf.

Martin discusses how he purchased Upper Park Disc Golf through Flippa, emphasizing the importance of a clear brand strategy and leveraging customer insights for growth. He also highlights his consulting work as a fractional CMO, keeping his marketing perspectives fresh. This episode is packed with valuable takeaways on mergers and acquisitions, e-commerce growth, and effective marketing strategies.

Key Takeaways:
Insights into Consumer Behavior: Martin emphasizes the importance of understanding real-time consumer reactions, a skill he developed during his tenure at QVC.Acquisition Strategy: He shares the criteria and due diligence involved in acquiring Upper Park Disc Golf, highlighting the need to identify businesses with growth potential and solid brand reputation.Brand Building: The significance of having a distinct brand identity and core values, such as sustainability and community involvement, differentiates a business from competitors.Marketing Execution: The episode underscores the importance of strategic execution in marketing, going beyond mere technological trends to focus on building genuine customer connection and delivering results.Growth Challenges and Opportunities: Martin discusses the ongoing challenges in supply chain management and the strategies for expanding product lines and geographical reach to sustain business growth.--------------------------------------------------
Contact Martin on
Linkedin: https://www.linkedin.com/in/martinbispels-vi/
Website: https://www.upperparkdiscgolf.com/pages/about-us
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How2Exit Joins IT ExchangeNet's Channel Partner Network!

Have an IT Company doing between $5M and $30M You may Sell?

The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

https://www.itexchangenet.com/marketplace-how2exit

Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
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💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/

►Visit Our Website: https://www.how2exit.com/

📧For Business Inquiries: Me@4sale2sold.com

Don't Forget to SUBSCRIBE to the How2Exit channel and press (🔔) to join the Notification Squad and stay updated with new uploads.✨
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Watch Here: https://youtu.be/ZOvf5bIg6BE

About the Guest(s): Caroline Chapdelaine is the CEO and Co-Founder of North Star Photonics, a company specialized in defense manufacturing technology, specifically focusing on photonics and fiber optic gyroscopes. With a rich background in military intelligence as an officer in the U.S. Army, Caroline has extensive experience in both operational and defense contract management roles. She has also worked for major defense contractors such as Northrop Grumman, L3 Harris, and Orbital ATK before obtaining her MBA from the Wharton School. Caroline successfully executed a carve-out to establish North Star Photonics and has since been leading the company through the complexities of the defense contracting industry.

Summary: In this episode of the How2Exit Podcast, Ronald Skelton interviews Caroline Chapdelaine, CEO and Co-Founder of North Star Photonics. Caroline discusses her journey from military intelligence officer to entrepreneur in the defense sector, sharing insights on executing a unique carve-out. She covers the complexities of due diligence, acquiring specialized equipment, and meeting regulations like ITAR and ISO 9001. Caroline also details financial strategies, including the risky SBA 7a loan, to handle cash-flow challenges post-acquisition. This episode is valuable for anyone interested in defense contracting or business carve-outs.

Key Takeaways:
Bias for Action: Emphasizing the importance of taking actionable steps rather than getting lost in over-analysis.Resilience and Mental Health: Maintaining mental and physical health is crucial for sustaining long-term business success.Strategic Alliances: Building and utilizing networks within the industry can significantly aid in overcoming operational challenges.Navigating Financial Complexities: Understanding the intricacies of loans and financial instruments like the SBA 7a loan can provide essential lifelines during tough times.High Standards of Quality: Complying with stringent regulations such as ITAR and ISO 9001 is critical for maintaining product integrity in the defense sector.--------------------------------------------------
Contact Caroline on
Linkedin: https://www.linkedin.com/in/carolinechapdelaine/
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How2Exit Joins IT ExchangeNet's Channel Partner Network!

Have an IT Company doing between $5M and $30M You may Sell?

The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

https://www.itexchangenet.com/marketplace-how2exit

Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa. 
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💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/

►Visit Our Website: https://www.how2exit.com/

📧For Business Inquiries: Me@4sale2sold.com

Don't Forget to SUBSCRIBE to the How2Exit channel and press (🔔) to join the Notification Squad and stay updated with new uploads.✨

👇🏻SUBSCRIBE HERE
https://www.youtube.com/channel/UC_ONnhwaKSTPFt2nOxKoXXQ?sub_confirmation=1

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
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👍 Like the video (it helps a ton!)
💬 Comment below to share your...

(RE-UPLOADED)

Watch Here: https://youtu.be/f7lSzU7s13k

About the Guest(s): Roger Best is a seasoned professional with a diverse background spanning mechanical engineering, law, and private equity. He has a rich history working with prominent organizations like BP, Honeywell, and General Motors, managing complex engineering and construction projects. Roger transitioned into the real estate sector, focusing on condo development and conversions, and later into corporate law, sharpening his skills in mergers and acquisitions. He is currently a key figure at GenX Capital Group, specializing in private equity and strategic roll-ups of lower market companies.

Summary: In this episode of the How2Exit Podcast, host Ronald Skelton interviews Roger Best from GenX Capital Group, whose multidisciplinary journey spans mechanical engineering, real estate, law, and private equity. Roger recounts his transition from managing engineering projects to diving into the real estate boom of the early 2000s and his current role in private equity. He discusses how he leverages his diverse skills in mergers and acquisitions, highlighting GenX Capital Group’s innovative pilot project that uses SBA financing to help entrepreneurs and managers acquire and scale lower middle-market companies. The conversation also covers the importance of implementing professional infrastructure to make small businesses appealing to middle-market buyers and the selection criteria for ideal operators, focusing on leadership, P&L responsibilities, and experience in managing complex projects, offering valuable insights for those interested in private equity and strategic business roll-ups.

Key Takeaways:
The significance of diverse professional backgrounds in succeeding in private equity.How GenX Capital Group is addressing the "Silver Tsunami" of retiring baby boomers with their innovative pilot project.The strategic role of SBA financing in facilitating business acquisitions for entrepreneurs.Importance of operational systems and professional infrastructure in scaling lower middle-market companies.Criteria for selecting ideal operators, emphasizing leadership, project management, and financial oversight skills.--------------------------------------------------
Contact Roger on
Linkedin: https://www.linkedin.com/in/bestroger/
The Acquisition Pilot Project: https://drive.google.com/file/d/1yJg2mVCeL-5UVrqX0HV70lT-eQQNXt1k/view?usp=drive_link
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How2Exit Joins IT ExchangeNet's Channel Partner Network!

Have an IT Company doing between $5M and $30M You may Sell?

The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
--------------------------------------------------
💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/

►Visit Our Website: https://www.how2exit.com/

📧For Business Inquiries: Me@4sale2sold.com

Don't Forget to SUBSCRIBE to the How2Exit channel and press (🔔) to join the Notification Squad and stay updated with new uploads.✨

👇🏻SUBSCRIBE HERE
https://www.youtube.com/channel/UC_ONnhwaKSTPFt2nOxKoXXQ?sub_confirmation=1
br...

Watch Here: https://youtu.be/7yv4lBmHPqg

About the Guest(s): Paul Neal is a seasoned financial strategist and real estate finance expert with a background in engineering. Since 1998, Paul has built and sold multiple companies, establishing his presence in the commercial real estate finance space. He is the author of "Unlease Your Business: Unlock Wealth, Autonomy, and Control by Buying Your Building and Firing Your Landlords." Paul leverages his extensive knowledge in real estate finance to help business owners make informed decisions about owning their commercial properties. 

Summary: In this engaging How2Exit Podcast episode, host Ronald Skelton talks with financial strategist and author Paul Neal about the pros and cons of business owners purchasing commercial properties. They explore real estate strategies, financial benefits, and potential risks, with Paul highlighting autonomy, tax advantages, and profitability. He shares personal anecdotes and professional insights, emphasizing the long-term benefits of owning commercial space.

Key Takeaways:
Strategic Ownership: Owning your business space can provide autonomy, control, and long-term financial benefits over leasing.Financial Leverage: Various financing options, including SBA loans, can make purchasing commercial property feasible with minimal upfront costs.Risk Mitigation: Conduct thorough due diligence, including appraisals and inspections, to avoid unforeseen expenses.Tax Benefits: Structuring ownership through holding companies and leveraging tax advantages can significantly boost profitability.Growth Potential: Owning real estate opens opportunities for--------------------------------------------------
Contact Paul on
Linkedin: https://www.linkedin.com/in/paul-neal-tea/
Website: https://www.ownyourbuildingnow.com/2
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How2Exit Joins IT ExchangeNet's Channel Partner Network!

-Why IT ExchangeNet?
Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match.

"Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron Skelton

The IT ExchangeNet M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit https://www.itexchangenet.com/marketplace-how2exit and complete the contact form.

Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
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💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/

►Visit Our Website: https://www.how2exit.com/

📧For Business Inquiries: Me@4sale2sold.com

Don't Forget to SUBSCRIBE to the How2Exit channel and press (🔔) to join the Notification Squad and stay updated with...

Watch Here: https://youtu.be/Fp0i_V5iyU0

About the Guest(s): Michael Mufson is a seasoned investment banker with a career spanning several decades. He started working for a U.S. Senator before transitioning to Ernst and Young in their consulting group. Holding a CPA and an MBA from George Washington University, Michael has been key in underwriting IPOs for family-held businesses and tracking private equity's evolution. Currently a partner at Mufson Howe Hunter & Company (MHH), he specializes in mergers and acquisitions and offers expert advisory services for successful business exits.

Summary: Investment banker Michael Mufson discusses the process of selling a business through investment banking. With a career starting in the '80s, he shares insights on mergers and acquisitions, the evolution of capital markets, and private equity.

Michael highlights the importance of strong financials, business valuation, and understanding saleability factors. He provides practical advice on what buyers look for and how sellers can prepare. The conversation concludes with tips on choosing the right investment banker and the benefits of early engagement for a successful exit.

Key Takeaways: *Preparation is Key: Businesses should have reviewed or audited financials and a quality of earnings report before going to market. *Customer Concentration: Having a diversified customer base protects the business's value and can attract more buyers. *Accurate Valuation: Understanding the true market value of a business is crucial; consult multiple investment bankers to get a clear picture. *Industry Cycles: Timing the market correctly and preparing for cyclical changes can significantly impact the success of a sale. *Engagement Timeline: Start conversations with investment bankers early, ideally when your EBITDA is around $1-2 million.
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Contact Michael on
Linkedin: https://www.linkedin.com/in/michael-mufson-b0269/
Website:
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How2Exit Joins IT ExchangeNet's Channel Partner Network!

-Why IT ExchangeNet?
Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match.

"Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron Skelton

The IT ExchangeNet M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit https://www.itexchangenet.com/marketplace-how2exit and complete the contact form.

Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
--------------------------------------------------
💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/

►Visit Our Website: https://www.how2exit.com/

📧For Business Inquiries:...