I Want To Know Josh Spector

Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves. 

What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
09:19 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller)
17:37 - Give Away Your Book For Free (To These 8 People!)
35:10 - Are You An "Expert?" 3 Misconceptions You Likely Have About Authority

Show Notes
👉 Watch this episode on YouTube

To Connect with Andy Brown
Website: https://andybrown.coach/ 
Book: https://emotionaloverdraft.com/ 
Twitter: https://twitter.com/byandybrown 
LinkedIn: https://www.linkedin.com/in/andybrownprofile/  

To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/ 
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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How to improve your newsletter by getting more out of your archives, shortening your sales sequence, making it easier to publish frequently, and more.

Show Notes
👉 Watch this episode on YouTube

To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/ 
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica. 

Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
14:31 - 5 Ways To Build Anticipation For Your Product
25:59 - How To Monetize A Free Community
36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes)

Show Notes
👉 Watch this episode on YouTube

To Connect with Melanie and Kathleen:
Website: https://divetheamericas.com/ 
Instagram: https://www.instagram.com/divetheamericas/
TikTok: https://www.tiktok.com/@divetheamericas
Facebook: https://www.facebook.com/DivetheAmericas/ 

To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/ 
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Today, my guest on the I Want To Know podcast is John Brewer. Jon assists high-performing individuals in transforming their success strategies, emphasizing the importance of well-being through his coaching venture, Authentically Led, and his newsletter, The High Performance Paradox.

You can find him on Twitter at @LeadAuthentic, where he shares insights related to performance, personal transformation, and his skill for selecting the ideal GIF. In addition to his coaching role, he's an executive in the mental health field, a practicing clinician, and an academic professor.
I pulled together my best tips for how to grow a coaching business and shared them in this episode - including how to get clients, use social media as a coach, and make sure you pick the right niche.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
07:04 - Hey Coaches! Avoid These 6 Social Media Mistakes
27:32 - 3 Clever Ways To Get Coaching Clients Without Spending A Dollar
36:57 - Should You Change Your Niche?

Show Notes
👉 Watch this episode on YouTube
How To Use A Newsletter To Get Clients: https://joshspector.com/newsletter-to-get-clients/

To Connect with John Brewer:
Website: https://johnbrewer.co/ 
Twitter: https://twitter.com/LeadAuthentic 
The High Performance Paradox Newsletter: https://highperformanceparadox.info/ 
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/ 
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. 
Email automation doesn't have to be complicated. In this episode, expert Brennan Dunn reveals simple ways you can use automation and segmentation to better serve your newsletter subscribers and drive more sales - including how he helped Justin Welsh do just that.
Brennan helps businesses better understand and individually sell to their audience at scale. He's the author of This is Personal. The founder of Right Message. He writes weekly at the Create & Sell newsletter and occasionally does a bit of consulting for partner clients, like Justin Welsh, Smart Passive Income, Dan Go, and others.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
03:58 - Steal This Welcome Email Sequence Template
09:19 - An Email Segmentation Expert Reveals His 3 Favorite Ways To Segment His List
16:45 - The Secret Sauce That Fuels Justin Welsh's Newsletter

Show Notes
👉 Watch this episode on YouTube
To Connect with Brennan:
Right Message: https://rightmessage.com/ 
This Is Personal: https://thisispersonalbook.com/ 
Create & Sell Newsletter: https://createandsell.co/ 
Twitter: https://twitter.com/brennandunn 

To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/ 
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Today, my guest on the I Want To Know podcast is James Ellis. James is obsessed with using employer branding to make hiring better for recruiters, hiring managers, and candidates. He's written three books on the subject, including Talent Chooses You, which has been referred to as the new Bible of the industry, The Change Agent newsletter, and is about to launch his third podcast, The Definition of Insanity. 

Ever wonder how to get someone to pay $7,500 for your work instead of $75? Or maybe on the flip side, how to attract people to a movement and get them to take action that has nothing to do with actually buying something from you? Either way, what are the most underutilized channels and tactics content creators can use these days to accomplish your goals? You're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
03:40 - Selling Is Not Convincing (How To Avoid The Biggest Sales Mistake)
08:46 - You Can Make A $100,000 Sale With A Single Sentence
10:17 - 5 Keys To Selling High-Ticket Products
14:50 - The Only 10 Reasons Why Customers Don't Buy
29:19 - 5 Ways To Grow A Movement
35:12 - Content Creation Tips: The 6 Most Underutilized Tactics

Show Notes
👉 Watch this episode on YouTube
Tribes by Seth Godin: https://amzn.to/3wea7tH

Get Together by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto: https://amzn.to/42sZX4K

Derek Sivers Ted Talk “How To Start A Movement”: https://youtu.be/V74AxCqOTvg?si=OuNFJaHjUQNt3agm

Content Maximizer Skill Session: https://joshspector.com/sessions/ 

To Connect with James Ellis:
Website: https://www.employerbrandlabs.com/ 
LinkedIn: https://www.linkedin.com/in/thewarfortalent/ 

To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/ 
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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