iPost: Email Never Sleeps iPost

Welcome to Episode 20 of "Email Never Sleeps," where we dive deep into B2B email marketing with our guest, Kate Arney-Cimino, from Los Angeles, California. With a robust sales and content marketing background, Kate shares unique insights on crafting compelling email campaigns that resonate with diverse audiences.This episode explores effective transitions from sales to content creation and discusses strategies for genuine audience engagement in B2B marketing. Kate emphasizes understanding the customer, adapting tone, and addressing their pain points to create meaningful interactions.This video is for you if you are searching for content related to B2B Email Marketing or B2B marketing strategies. Tune in to gain practical advice from a seasoned expert on crafting emails that inform, resonate, and engage.



#B2BEmailMarketing #ContentMarketing #emailstrategy



Connect with Kate - https://www.linkedin.com/in/katearneycimino/

Connect with Andrew - https://www.linkedin.com/in/andrewkordek/


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Exploring ALL CAPS in Email Marketing with R.J. Talyor | Email Never Sleeps Ep. 19In Episode 19 of "Email Never Sleeps," we dive into the nuances of using ALL CAPS in email marketing. Is it effective or just digital yelling? Our guest, R.J. Talyor, founder and CEO of Backstroke, brings a wealth of experience from his days at ExactTarget to exploring the latest trends with generative AI in email marketing.We'll discuss surprising trends, such as the dramatic increase in ALL CAPS usage in email subject lines and content, and dissect whether this tactic grabs more consumer attention or is losing its impact. R.J. also shares insights into how ALL CAPS affects different brands differently, especially luxury versus discount brands.We will explain what's driving the rise in ALL CAPS, how it relates to deliverability, and the branding implications it carries. Whether you're a marketer looking to tweak your email strategy or just curious about the latest email marketing trends, this episode is packed with insights fueled by accurate data and expert analysis.



Connect with RJ: https://www.linkedin.com/in/rjtalyor/

Connect with Andrew: https://www.linkedin.com/in/andrewkordek/


#EmailMarketing #DigitalMarketing #ALLCAPS #MarketingTrends #EmailStrategy


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Want to know the difference between CDPs, DMPs, and CRMs? Join us on Email Never Sleeps to explore what CDPs are and why brands are jumping on board. Special guest Roy Wollen will break it all down - don't miss out, hit subscribe now!

Roy Wollen:

https://www.linkedin.com/in/roywollen/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/


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Andrew Kordek is back with another episode of Email Never Sleeps. Today, my special guest is someone you’ll love because our topic is “Why is Mastering Email Marketing Like Catching a Unicorn?”

In this episode, I'm joined by Evan Blittner, a seasoned marketer with 16 years of experience spanning agencies, client-side, and vendor roles. Evan has worked across multiple industries, including Telecom, Insurance, Finance, CPG, and Hospitality, bringing a wealth of knowledge to our discussion.

Evan and I dive deep into the complexities of email marketing and why achieving mastery can feel as elusive as catching a unicorn. We explore the moving targets in email marketing, from evolving customer preferences and data changes to industry shifts and internal dynamics.

Topics covered:
-The myth of mastering email marketing
-The importance of top-level buy-in and stakeholder engagement
-Navigating the customer journey from acquisition to retention
-Effective testing strategies and their impact
-The challenges and opportunities in different stages of the email lifecycle

Join us as we break down these intricate topics and provide actionable insights to help you navigate your email marketing challenges. Whether you're new to the field or a seasoned professional, this episode has something valuable for everyone.

#EmailMarketing #DigitalMarketing #MarketingStrategy #EmailMastery #CRM

Don’t forget to like, comment, and subscribe for more episodes of Email Never Sleeps! Let us know your thoughts and questions in the comments, and we’ll respond in our next video. Keep emailing and keep innovating!


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Welcome to Episode 16 of "Email Never Sleeps," where we challenge the status quo of social media icons in emails!

Are you tired of the same old icons sitting unnoticed in your email footers or headers?

Join our host, Andrew Kordek, and special guest, Jay Oram from Action Rocket, as they get into innovative ways to integrate and leverage these icons effectively in your marketing emails.

Whether you're a seasoned email marketer or just getting started, this episode is packed with insights and strategies that could transform your engagement with your audience.

Don't miss out on rethinking the role of social media in your emails for better engagement and results!

Jay Oram LinkedIn: https://www.linkedin.com/in/jayoram/
Andrew Kordek LinkedIn: https://www.linkedin.com/in/andrewkordek/

If you find channels like Neil Patel or Stewart Gauld insightful, you'll definitely want to join this discussion on "Email Never Sleeps" for cutting-edge email marketing tips and strategies.

#EmailMarketing #SocialMediaInEmail #DigitalMarketingStrategies #MarketingTips #ActionRocket #JayOram #EmailDesign #SubscriberEngagement


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Are Best Practices Killing CreatIn this thought-provoking episode of "Email Never Sleeps," host Andrew Kordek is joined by the illustrious Kath Pay, a celebrated author, agency owner, and content creator in the email marketing world.



With over 25 years in the industry, Kath brings a wealth of knowledge and experience, challenging the notion that sticking to "best practices" is always the right approach.



Together, they delve into the controversial topic of whether adherence to established best practices stifles creativity within the email marketing field.



They discuss the origins and implications of these so-called best practices and explore how they can sometimes lead to mediocrity rather than excellence.Kath shares insights from her extensive career, including practical tips on how marketers can test and adapt strategies to better suit their specific contexts, rather than blindly following generic guidelines.



This episode is a must-watch for marketing professionals seeking to push the boundaries and innovate within their practices.

🔗 Connect with Kath on LinkedIn: https://www.linkedin.com/in/kathpay/

🎧 Listen to more episodes of Email Never Sleeps: https://www.youtube.com/channel/UCIvxWCc6yIrBVvuVShkrw1Q

🔗 Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/


Join us as we uncover the balance between following guidelines and fostering innovation in email marketing. Don't forget to subscribe for more insightful

discussions!#EmailMarketing #MarketingCreativity #DigitalMarketing #EmailNeverSleepsivity??


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