Joy Joya Jewelry Marketing Podcast Laryssa Wirstiuk

Episode #289 - "How to Inspire Your Jewelry Customers to Return Again and Again"
Welcome to Episode #289. In today's episode, I want to talk about how you can get your customers to love your jewelry business - and come back again and again.
In the worlds of business and marketing, trends come and go, but one timeless truth remains: retaining customers is super important and will save you on marketing costs in the long run. Marketing thought leader Neil Patel shared this: "Customer retention is seven times more cost-effective compared to customer acquisition." 
This simple yet profound insight underscores a fundamental principle that lies at the heart of every successful jewelry business: the enduring value of cultivating and nurturing lasting relationships with our customers.
Back in 2013, ecommerce businesses were forking out $9, on average, to acquire a fresh-faced customer. Fast forward to the present day, and that figure has ballooned to a staggering $29—a staggering 222% increase. It just makes monetary sense to keep the customers who already like, know, and trust you coming back for more. 
In this episode, I'll be talking more about why returning customers need to be your loyal advocates and partners, how to find out how many customers are actually coming back for more, and the tactics you can use to keep them engaged. 
Transcript: https://joyjoya.com/improve-jewelry-marketing-content
00:00 Start
3:05 Primary Episode Content
19:06 The Gold Mine
 

Episode #288 - "How to Add Depth to Jewelry Marketing Content"
Welcome to Episode #288. In today's episode, I want to dive deeper into how you can transcend mere surface-level content, which is crucial in a world increasingly dominated by AI in content creation and marketing. While AI is a fantastic tool for brainstorming and drafting, it's not meant to replace your unique voice or the distinctive persona of your brand. 
Simply using AI-generated content won't resonate with your audience or showcase you in the best light. Even adopting a generic idea from AI or the internet, without infusing it with your unique flair, will lack excitement and shareability.
Often, when brainstorming for clients, particularly for blog posts, we start with basic jewelry topics, like "How to Layer Necklaces." Sometimes there's resistance because the topic feels overdone. But let's face it—everything has been done. It's nearly impossible to be wholly original these days. 
The aim isn't to invent something unprecedented but to tell a story in a way that resonates widely yet could only be told by you, in your unique, original style. Sure, a thousand people might have tips on layering necklaces, but none of them are you or run your business. The real challenge is, how do you fully and authentically express yourself?
In this episode, I'll explore how you can truly be yourself in your content, unapologetically, even when discussing topics that have been covered time and again.  
Transcript: https://joyjoya.com/improve-jewelry-marketing-content
00:00 Start
3:38 Primary Episode Content
14:13 The Gold Mine
 

Episode #287 - "Celebrating Joy Joya's Business Anniversary at 8 Years"
Welcome to Episode #287. In today's episode, I'm excited to celebrate my 8-year business anniversary! I launched Joy Joya in May 2016, just after relocating to Los Angeles. At the start, it was merely a basic website and a big dream. I began as a glorified marketing copywriter, gathering a small group of clients, primarily jewelry businesses, helping them with product descriptions and storytelling - but also by necessity advising them on their marketing activities.
I've touched on my journey in previous podcast episodes, but never delved deeply, mostly because I thought it might not captivate everyone. You see, there are consultants and thought leaders out there with dramatic, almost cinematic stories of staggering transformations or extraordinary rags-to-riches journeys. You know the ones I'm talking about - they hit complete rock bottom and then transform their lives and businesses to ultimately make millions. That's really awesome! But frankly, my story isn't like that. In the past, I've been hesitant to share because it lacked that Hollywood drama.
However, eight years into running my business, my confidence has grown significantly in both my capabilities and the narrative of my journey. This confidence has made me more eager to empower others who might feel their stories aren't headline-grabbing because they didn’t craft their first piece of jewelry atop Mount Everest. Or maybe you're out there thinking you haven't yet achieved a more "conventional" definition of success, so you're not sure how to hype your business up in your storytelling.
Lately, I’ve been reflecting on the idea that while sensational stories might capture some people's attention, others are definitely looking for tales that resonate more quietly with their realities. They want more understated, yet equally powerful stories where triumph unfolds subtly. I believe my story is one of those genuine, relatable tales. So today, I choose to celebrate and share it, hoping it resonates with those of you who might think your own stories aren’t scripted for the silver screen.  
Transcript: https://joyjoya.com/joyjoya-business-anniversary
00:00 Start
3:53 Primary Episode Content
31:46 The Gold Mine
 

Episode #286 - "Tips For Optimizing Your Jewelry Product Pages"
Welcome to Episode #286.Today, let's delve into the significance of your ecommerce site's product detail page, especially concerning jewelry sales, and I'll share some pointers to enhance its appeal. Every person holds certain perceptions of value, shaped by individual experiences. These perceptions encompass pricing, expected treatment, and the surrounding environment. Surprisingly, if customers feel they're getting a good deal, they may overlook minor imperfections in the product.
Imagine lusting after a luxurious clothing item or accessory slightly beyond your budget. When finally deciding to splurge, you have two options: Option A, you could walk into a high-end store, pay full price, and savor the entire experience—being treated as a valued customer, relishing the ambiance, and reveling in the feeling of indulgence. 
Option B, you might opt for a discounted or second-hand version, accepting compromises like less pristine packaging or a longer wait time. Or like maybe you're at a sample sale and don't even have a place to try things on or anyone to help you. In this case, your expectations are tempered by the knowledge of the deal you're getting.
However, in the former scenario, any deviation from your expectations—such as unhelpful sales staff or a messy store—can bug you, as you had anticipated a seamless experience. This irritation wouldn't happen if you had already decided to compromise for a better price and came to the transaction with lower expectations.
Most jewelry brands, regardless of price point, don't sell bargain items; their products are considered discretionary purchases and should be presented accordingly. Customers, especially when buying jewelry at a stretch in terms of budget, anticipate a certain level of presentation, service, packaging, and quality. And a stretch in someone's budget doesn't even necessarily have to be fine jewelry. Even a $100 item could be a huge stretch and a treat. 
Their expectations play an integral role in the shopping experience, which should ideally be pleasant and enjoyable—unless, of course, you're rummaging through cheap earrings at a garage sale.
Unfortunately, many brands fail to replicate this experience online, missing the mark on what customers crave and what would entice them to make a purchase. So, even if you believe your product page is adequate, I encourage you to consider whether it truly aligns with your customers' expectations. If you're wondering why customers visit your site and don't buy, it's time to get real about your product presentation. Keep listening for the scoop.
Transcript: https://joyjoya.com/jewelry-product-page
00:00 Start
6:09 Primary Episode Content
24:09 The Gold Mine

Episode #285 - "The 10 Essentials of Managing Your Ecommerce Jewelry Store"
Welcome to Episode #285. Today, I'm diving into the must-knows of managing your online store. I'll chat about what you should understand about your ecommerce setup and why it's essential to seek help if you're unsure.
I've been chatting with some jewelry business owners who have their online store on Shopify but aren't fully familiar with all of Shopify's features and capabilities. Maybe they relied on a developer before and never fully got the hang of it themselves.
If you don't have a dedicated ecommerce team for your online shop, it's vital to grasp some basics. While I'll focus on Shopify, the same principles apply to other platforms too, like Squarespace and Wix.
Think about it like this: running an online jewelry store is similar to running a brick-and-mortar one. Just like you need to know how to switch on the lights and open the display cases, understanding your ecommerce system is crucial. Even though it's online, it's just as important. Take some time to understand it, and I'll explain why in this episode.
Transcript: https://joyjoya.com/jewelry-ecommerce-essentials
00:00 Start
2:19 Primary Episode Content
25:32 The Gold Mine
 

Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?"
Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts? 
I've recently completed over a dozen social media audits, pouring over the data from various brands, so feel free to ask me anything in the YouTube comments or by DMing me on Instagram @joyjoyamarketing. 
My deep dive has revealed a crucial insight: there's no one-size-fits-all strategy that guarantees success for every brand. Each one has its unique aspects. Understanding your analytics is key to making informed decisions. But is posting on Instagram all there is to it? Stay tuned to discover more.
Transcript: https://joyjoya.com/instagram-jewelry-businesses-2024
00:00 Start
1:55 Primary Episode Content
16:50 The Gold Mine