204 épisodes
Marketecture: Get Smart. Fast. Marketecture Media, Inc.
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- Affaires
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms.
Get access to the full episodes by subscribing at Marketecture.tv.
Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast.
This podcast highlights the best short segments of each interview so you can hear what each vendor has to say.
To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.
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Innovid: From TVSquared to Harmony
Innovid specializes in advertising services for digital and TV platforms. It offers a suite of products designed for the creation, delivery, measurement, and optimization of video ads. These services are detailed into four main categories: creative composition tools that integrate with existing creative software to enhance ad interactivity and personalization; a buy-side ad server that manages delivery and measurement of ad impressions across digital and connected TV (CTV) platforms; advanced analytics capabilities following the acquisition of TV Squared, and Harmony, which allows buyers and sellers to transact without middlemen.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc. -
Episode 69: WPP's CTO spends over $300 million per year on AI
How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc. -
Episode 68: Feed DSPs what they eat with Chris Kane
Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc. -
Episode 67: Why can you buy CTV 214 different ways?
Lara Koenig from MiQ gives us a class on SPO for CTV.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc. -
Episode 66: Politics and AI with Richard Raddon of Zefr
Plus Forbes MFA, and AdTheorent acquisition.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2024 Marketecture Media, Inc. -
Episode 65: Shane Shevlin still believes in customizable DSPs
Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock.
Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.
Copyright (C) 2023 Marketecture Media, Inc.
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