Marketing Against The Grain HubSpot Podcast Network
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- Affaires
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
Ep. 237
How do we create the new marketing playbook of the AI era?
Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Try Scout https://www.tryscout.ai/
Humantic https://humantic.ai/
SixSense https://www.sixsense.ai/
Common Room https://www.commonroom.io/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
How To Stand Out As A Marketer In 2024 (Even On A Small Budget)
Ep. 236
"Is marketing facing a crisis of faith today?"
Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving tangible outcomes with limited budgets, managing CEO expectations to gain trust and support, and balancing quantitative and qualitative metrics to prove your strategic impact.
Mentions
Phil Stutz https://www.thetoolsbook.com/about-phil-and-barry
Stutz https://www.netflix.com/title/81387962
Phil Stutz on the Rich Roll Podcast https://podcasts.apple.com/us/podcast/psychiatrist-phil-stutz-knows-whats-wrong-with-you-has/id582272991?i=1000657648974
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Everything I Learned From Seth Godin in 50 Minutes - Wes Kao
Ep. 235
Is instant success holding you back from true mastery?
Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the craft, overcoming fear of failure, and achieving true success through strategic thinking. Learn more on why perfecting your skills requires deliberate effort, the crucial difference between strategy and strategic thinking, and how constructive feedback can transform teams. This episode breaks down how high standards, strong leadership, and hands-on experience are the key drivers of high performance and long-term success.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Wes Kao https://www.weskao.com/
Seth Godin https://seths.blog/
Maven https://maven.com/
altMBA https://altmba.com/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)
Ep.234
Is Apple's AI revolution set to change the way you interact with technology and market your business?
Kipp and Kieran dive into Apple’s groundbreaking AI integrations announced at WWDC and their monumental impact on the future of marketing. Learn more about how Apple is training consumers to use AI without realizing it, the strategic partnership with OpenAI, and what marketers need to do to stay ahead in the rapidly shifting landscape.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Apple WWDC https://developer.apple.com/wwdc/
Apple Intelligence https://www.apple.com/apple-intelligence/
Genmoji https://mashable.com/article/how-to-use-genmoji-on-ios-18
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
Watch These 33 Minutes To Become An AI Expert
Ep. 233
What happens if AI reduces human cost to zero?
Kipp and Kieran dive into the groundbreaking implications of AI on sales training, marketing efficiency, and customer support roles. Learn more about how AI can revolutionize sales training by mimicking customer interactions and providing personalized guidance for sales reps, the integration of AI tools in marketing for scalable content creation and lead generation, and the future potential of AI in customer support through advanced voice and video interfaces.
Mentions
Carta https://carta.com/
Chat GPT https://www.openai.com/
Claude Opus https://www.anthropic.com/news/claude-3-family
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. -
How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)
Ep. 232
What do the recent Google leaks mean?
Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understanding your audience can reshape your marketing success.
Mentions
Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
Rand Fishkin https://www.linkedin.com/in/randfishkin/
SparkToro https://sparktoro.com/
Brian Balfour https://brianbalfour.com/
Google Leaks https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation
Moz https://moz.com/
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
Avis
Tout ce qu’il faut savoir
Tout ce qu’il faut savoir sur l’actu marketing et les bonnes pratiques
Chill and Learn
Very nice way to learn the latest trends in marketing, sales and related subjects. Formate is nice and easy to understand for any level, from beginners to experts. I highly recommend
Exciting new podcast!
So exciting to hear these 2 HubSpot leaders share their expertise! I loved it! Can’t wait for more content!!