Multifamily Mix with Barbara Savona Sprout Marketing

In this episode, Barbara meets with Leslie Jackson, a functional nutritionist, to bring you practical wellness tips to enhance your well-being and create a healthy balance in the busy multifamily world. You’ll learn to prioritize health amidst busy schedules, discover actionable strategies for balanced meals, stress management, and how to foster a community that makes you want to be your best self. You’ll be inspired by Leslie’s simple, one-step-at-a-time approach to better, fulfilled, and balanced lives.

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EPISODE AT A GLANCE:
00:00 Introduction & Welcome

01:21 Meet Leslie Jackson: From Multifamily Housing to Functional Nutritionist

02:14 Leslie's Health Journey

07:32 The Power of Functional Nutrition and Lifestyle Changes

14:07 Challenges in Multifamily Housing and Practical Health Tips

22:38 The Importance of Protein and Balanced Meals

34:13 Managing Stress and the Importance of Sleep

41:44 Final Thoughts and How to Connect with Leslie

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Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka brings her expertise to talk on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in building a strong community reputation and ensuring long-term resident loyalty.



EPISODE AT A GLANCE:
00:00 Intro & Welcome

00:39 Visit Sprout at the National Apartment Association Expo

01:40 The Importance of Resident Retention

02:31 Introducing Priyanka Agarwal

04:55 Understanding Reputation Currency

06:40 Building Resident Trust and Goodwill

12:43 Impact of Resident Reviews

16:35 Practical Tips for Positive Reviews

37:56 Handling Negative Reviews

47:08 Final Thoughts and Takeaways



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Dive into multifamily magic with Barbara Savona as she unveils 12 summer-themed resident events, from pool parties to chalk art contests, designed to elevate community engagement and satisfaction all summer long. Tune in to "Multifamily Mix" for innovative ideas and expert insights every Tuesday!



00:00 Welcome to the Multifamily Mix!

00:35 Behind the Scenes with Sprout Marketing

01:42 Sprout's Summer Vibes: Event Planning Insights

04:41 June's Sprout Membership Highlights

07:12 Diving into June's Event Ideas: From Pool Parties to Movie Nights

19:33 Members ExResident Appreciation Gift Ideas

20:18 Wrapping Up with Sprout: Join Us Inside!



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In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-CFO lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actionable strategies, multifamily marketers can revitalize lease-up efforts and drive success in competitive markets. Explore Janet's expertise and unlock the secrets to lease-up success.

EPISODE AT A GLANCE:
00:00 Introducing Janet Rosseth

00:41 Welcome to the Multifamily Mix

01:03 Unraveling Lease-Up Challenges with Janet Rosseth

01:49 Creative Solutions for Lease-Up Stalls

04:32 Evaluating and Adjusting Marketing Strategies

07:19 The Importance of Agility in Lease-Up Strategies

13:21 Leveraging Technology and Human Touch in Leasing

15:27 Janet & Cadence Marketing Solutions

20:32 Wrap Up

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Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from lease-up to full-up!

EPISODE AT A GLANCE

00:23 Welcome to the Multifamily Mix

00:59 Quick Recap of TX Apartment Association Conference

03:31 Deep Dive into Lease Up Strategies with Brandon Willis

06:02 Brandon Willis: From Musical Theater to Multifamily Success

10:36 The Art of Branding and Marketing in Lease Ups

28:49 Leveraging AI and Technology in New Developments

32:16 Career Growth and Final Thoughts

37:20 What’s Next for Multifamily Mix

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Barbara and Marci talk about 17 proven strategies to get you higher resident attendance at your next resident event. From how you invite residents, send out reminders and create anticipation, to even including them in your event planning, we give you all the secrets to crafting an apartment community where residents get excited about the community events. Whether you tackle all 17 or just take on a few as your schedule allows, you’ll see those attendance numbers spike and your hard work pay off.

EPISODE AT A GLANCE:

00:00 The Challenge: Resident Event Engagement

01:11 Personal Connection: The Grassroots Approach

01:53 Expanding Your Reach: Invites, Ambassadors, and Reminders

04:10 Creative Signage and Social Media Strategies

05:52 Leveraging Business Collaborations and Incentives

08:42 Fostering Community Involvement and Feedback

10:35 Maximizing Event Exposure and Creating Anticipation

11:34 The Solution: Where to Find Your Download

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