Marketing Operators Marketing Operators
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How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!
00:00 Introduction
08:59 Team Building and Org Structure
27:15 Briefing and Planning Campaigns
35:50 88 Effort and Potential Impact in Campaigns
44:20 Hiring the Right People
51:28 Organizing Teams by Channel and Category
01:13:28 Effective Async Communication
01:20:32 The Power of Written Communication
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
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Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators -
E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learns From Our Mistakes
00:00 Introduction
07:32 Ridge Wallet's Approach to Forecasting
28:29 Cohort-Based Forecasting
37:02 Forecasting Process and Seasonality
45:30 Preparing for High Growth and Customer Service
56:29 Balancing Goals and Morale
01:08:35 Opportunity Cost and Informed Decision Making
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators -
E003: Holistic Retention Strategies and Driving LTV
00:00 Introduction and Sponsor Acknowledgement
10:09 Key Performance Indicators for Retention
27:02 The Challenges of Measuring Retention and LTV
39:56 The Need for Incrementality Testing in Retention
47:56 The Impact of First Order Value on LTV
55:33 Exploring Retention Channels
01:06:17 Reactivating Unengaged Customers
01:18:23 Exclusive Offers and Early Access
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators -
E002: Creative Testing, Content Creation and Ad Performance Analysis
00:00 Introduction
08:47 Content Creation and Collaboration
26:15 Cadence of Creative Ideation and Review Meetings
29:30 Balancing Net New Concepts and Iterations
29:59 Exploring New Personas and Concepts
32:06 Understanding Customer Insights for Creative Ideation
34:37 Finding Inspiration from Other Brands
51:55 Balancing Performance and Brand Alignment
59:23 Perception of Ads and Naming Conventions
1:04:57 Importance of Naming Conventions for Data Analysis
01:07:52 Organizing Tests and Categorizing Hooks
01:09:05 Budget Allocation and Testing Methodologies
01:14:51 Testing Approaches and Scaling Strategies
01:20:01 CBO and ABO Campaigns for Testing and Scaling
01:23:48 Considerations for Budget Allocation and Fluctuations
01:26:11 Testing Approaches and Budget Allocation
Operators Exclusive Slack: https://join.slack.com/t/9operators/s...
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators -
E001: A Deep Dive into attribution and measurement
00:00 Introduction
03:29 Episode One: Getting Started
04:44 Cody's Google Doc Conspiracy Theory
08:06 The Importance of Attribution and Measurement
13:08 Why Attribution is a Hot Button Issue
22:12 Challenges of Attribution
25:47 Consistency in Measurement
28:06 The Value of One-Day Click Attribution
34:19 Establishing Channel-Level Goals
36:58 Understanding Incrementality and its Importance
38:13 The Role of Post-Purchase Surveys
40:22 The Art of Triangulation
42:43 The Value of Post-Purchase Surveys
44:13 The Usefulness of First Heard About Survey Questions
46:44 Debunking the Anti-Post-Purchase Survey Stance
59:44 Understanding Incrementality and its Effect on the Business
01:09:25 Non-Click Traffic and Brand Search
01:13:16 Scaling Channels and Objectives
01:14:08
Misconceptions about Channel CAC
01:19:07 Ongoing Discussion on Attribution
Operators Exclusive Slack: https://join.slack.com/t/9operators/s...
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators