Native Ad PowerHouse with Mary Gail Pezzimenti #9 Native Advertising PowerHouse

Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive

Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only?

See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/