Not a JPEG Katarina Poletto and Michael Romaniuk

Blockchain technology is perfectly positioned to disrupt the fashion industry, an old and broken system. Digital wearables, as in clothing your metaverse avatar wears, are already seen as valuable as physical clothing to youth engaging in Roblox and Fortnite. An incredibly low cost way to scale, both fast fashion and haute couture have a lot to gain from the evolving digital world. 
But there is more disruption than digital wearables. Phygital goods, or physical goods that are enhanced with digital verification on the blockchain, are especially poised to disrupt high fashion or scarcity model fashion brands. Layering additional content, from rewards to AR integrations, with physical ownership of clothing will change the way designers, manufacturers, wholesalers and retailers interact with the fashion supply chain. 
At the forefront of this interplay between tech and physical fashion is George Yang. With extensive experience as design director for Cerruti, Guy Laroche, Theory and John Varvatos, George is the current founder and Chief Creative Director for Cult & Rain. A web3 luxury fashion brand, George is using is network and experience working in European high fashion to bring phygital and digital wearables to the world under the Cult & Rain brand.
On this episode of Not a JPEG, we interview George on his journey as a fashion innovator, and how he envisions the future of fashion in a digital world.
In our interview, we explore:
1) The problem chipped phygital wearables solves for the fashion industry.
2) How luxury fashion brands need to approach web3. 
3) The growth challenges and triumphs of a luxury fashion start up playing in the web3 world.
4) How Cult & Rain plans to onboard global fashion houses, manufacturers, wholesalers and retailers into the metaverse. 
To connect with George Yang:
www.cultandrain.com
https://twitter.com/cultandrain
 
WATCH THIS EPISODE: https://youtu.be/rhvLhqIEk7A
 
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The Web3 ecosystem and the advertising industry have more in common than one might think. The main commonality: they sell ideas. From NFT founders selling their road map to traders, to everyone and their mom trying to be "first" to the Metaverse, intangible ideas for the future are bought and sold in web3, just like ideas are bought and sold based on an advertising brief. 
A new medium for creatives to play with, and brands to capitalize on, the Metaverse is the shiny new object of the 20's. However, without putting in the time to understand the culture of Web3, many brands first foray into the space were, at best, a fun stunt, and at worst, an unnoticed waste of money. The web3 space is ripe for disruption from the big brands, but without clear best practices, how do big brands impact the space?
Enter Matt Hassell, past chief creative officer of OlgilvyOne Worldwide, KBS+, Forsman and Bodenfors, and now founder and CCO of Ultralight Creative. Matt is a seasoned ad leader that came across the metaverse, dropped everything, and strategically jumped in. One of the few that understands the nuances of both the traditional ad world and the rapidly evolving web3 space, Matt and his agency provides everything from ideation to execution on web3 related activations, specifically targeted at the brands outside the space. 
On this episode of Not a JPEG, we interview Matt on his journey into the Metaverse, and how he envisions the future of advertising in the web3 world. 
In our interview, we explore:
1) The current sentiment of the ad world towards Web3. What succeeded, and what fell flat?
2) The most important considerations for brands trying to enter the space and make meaningful impact. 
3) The future of advertising in a world of phygital goods, AR activations and VR lifestyles. 
To connect with Matt Hassell:
matt.hassell@ultralightcreative.ca
https://www.ultralightcreative.ca/ 
https://www.linkedin.com/in/matt-hassell/
 
WATCH THIS EPISODE: https://youtu.be/UU8Ven7k2P4
 
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What we are seeing with Chat GPT and the rise of A.I. assistants is truly one of those rare moments in technology where the average consumer can  see a glimmer of how everything is going to be different going forward. Because this is going to change A LOT.
On this episode of Not a JPEG, we interview ChatGPT live via a text to voice AI tool. ChatGPT is an artificial intelligence assistant trained to assist users with a wide range of tasks, including answering questions and providing information on a variety of topics. A variant of the GPT (Generative Pre-trained Transformer) language model, ChatGPT is  a type of machine learning model that has been trained on a large dataset of text and is able to generate human-like text.
 
Our goal was to gauge what ChatGPT knew and predicted about the future of the Web3 space. In our interview, we discuss:
1) What ChatGPT can do currently and how it will impact our future as a whole.
2) What ChatGPT and language model based A.I.'s know about NFTs, Web3 and Blockchain technology. 
3) Understand of how A.I. will fit into the future of the blockchain.
 
WATCH THIS EPISODE: https://youtu.be/sjKhfO-y4Uo
 
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Support the art. Make frens. Take profits. WAGMI. Community. Building. Decentralization. Utility... all topics the NFT space loved to talk about, especially during the bull run. Now in the bear market, the ethos of why we came here seems to have gone out the window with the value of our collections. 
Where does the technology go forward from here? 
Where do founders, new and with existing brands, go from here? 
We explore this in relation to DAOs on this episode of Not a JPEG with Chris Tabb, the founder of Resistance DAO. 
A DAO that exclusively built its community on LinkedIn (no Discord, Twitter or Telegram), Resistance DAO is a combination of early stage entrepreneurs, development companies, and fundraisers/VC's. Each party gets their needs fulfilled in the Resistance DAO ecosystem, with every member being an owner and contributor. 
In a charged conversation with Tabb, we explore:
- The Current State and Future of DAO's;
- The Future of NFTs, and our world at large;
- What brands need to know about building a DAO;
- The lack of a lasting Web3 ethos and how to rebuild it with personal responsibility;
 
WATCH THIS EPISODE: https://youtu.be/uIXTAfJvLu0
 
To connect with Chris Tabb:
LinkedIn: https://www.linkedin.com/in/christabb/
and https://www.linkedin.com/groups/12657922/
 
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Decentralized Autonomous Organizations, or simply DAO's, are an element of the blockchain that relates closely to NFTs but extends much further than the basic functions of an NFT itself, and into the realm of organizing people to work towards a common goal of value creation.
 
With similarities to corporations and co-ops, DAO's appear to be the web3 solve towards collaboration and borderless working with a focus on contributor ownership and member transparency versus hierarchy and being tied to a wage.
 
On the 10th episode of Not a JPEG, we explore the basics of DAO's in preparation for our interview next week with DAO founder Chris Tabb of the Resistance DAO.
 
Topics Explored Include:
- What is a DAO and their significance in revolutionizing work;
- The types of DAOs and their structure;
- DAO achievements and concerns;
- How to Get Involved with a DAO;
 
WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/0CUsq4JVYW4
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Web3 builders like to refer to fostering community versus an audience. To help dive into the nuances of community building, both on the blockchain and offline, we interviewed James Turner, founder of Excellerate. Excellerate is the first NFT community management company that helps individuals learn how to become more effective and marketable community managers. 
In this episode of Not a JPEG, James explores:
- the differences between audience and community;
- why brands need to focus on building community versus audience;
- what is needed to help build community, including incentives;
- the future of community both on and offline;
 
To connect with James Turner:
LinkedIn: https://www.linkedin.com/company/excellerateweb3 and https://www.linkedin.com/in/jamesturnercm/ 
Twitter: https://twitter.com/James_Gets_It
 
Watch this episode on Youtube: https://youtu.be/DQdpckrd53g
 
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