208 épisodes

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

OUTdrive Cliff Callis - Callis

    • Affaires

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

    Building Success from the Ground Up

    Building Success from the Ground Up

    Tim Kondratyuk's story is a classic narrative of American determination, tracing his roots back to Ukrainian immigrant parents and a childhood on a Missouri farm. As the eldest of nine, Tim's early life was defined by hard work and resilience, qualities that have served him well in his entrepreneurial journey. Today, he is not only a dedicated family man but also a key figure behind US Quality Construction, a company that has soared to impressive heights in the construction industry.
    US Quality Construction has made a name for itself in the home improvement sector, focusing on new deck construction and the repair or replacement of exterior home features. Under Tim's guidance, the company has experienced rapid growth, doubling its business annually for the past four years. The secret to their success? A strategic approach to marketing. Tune in to hear more about the transformative impact of technology on small businesses.
     

    • 37 min
    Virtual Team Building with a Twist

    Virtual Team Building with a Twist

    As the creative director of Outback Team Building and Training, Mike Cavers's journey began in Ottawa, Canada, where his love for entertainment took root. His early years were marked by a natural talent for engaging audiences, which he cultivated through lead roles in high school plays and further developed while studying acting and literature at university. Mike's career flourished as he landed roles in TV shows and commercials, and he even imparted his knowledge by teaching public speaking. 
    When the pandemic hit in 2020, Mike faced the abrupt loss of contracts but quickly pivoted to seize new opportunities. His entrepreneurial drive led him to start his own company, providing corporate entertainment that skillfully blended humor with education. He combined his expertise in education and entertainment to create virtual team-building experiences that connected people during a time of isolation. Mike's adaptability and creative vision are at the heart of his success, and he's excited about what the future holds. Tune in to hear more about the universal human need for connection and belonging, and how team-building activities fulfill this need, fostering unity within groups. Mike's story is an inspiration for those looking to adapt and find new opportunities in a changing world. 

    • 41 min
    Lights, Camera, Marketing

    Lights, Camera, Marketing

    Nicholas Harrison, a Canadian-born author, actor, and self-proclaimed Jedi, has led an extraordinary life that intertwines with the world of entertainment and creativity. With a Ph.D. in film and theater history, Nick's career spans 35 years, covering various roles from a fight director and stunt performer to a morning radio personality and corporate entertainer. His small-town, blue-collar upbringing, where entertainment served as a vital escape and joy, has deeply influenced his passion for the industry. His stories and wisdom, accumulated from a lifetime of diverse experiences, reflect his dedication to his craft and the entertainment world.
    Nick's approach to marketing and content creation is rooted in authenticity and the power of human connections. His ability to create enchanting characters and experiences, honed through delighting guests at Disneyland and corporate events, offers valuable lessons for marketing beyond the entertainment sector. Tune in to learn more about the art of crafting stories that resonate. 

    • 43 min
    The Art of Attracting Crowds

    The Art of Attracting Crowds

    Ever wonder how the Missouri and Iowa State Fairs became such beloved events? According to Gary Slater, formerly the director of both fairs, "It's all about vision and teamwork.” Gary's insights into the art of drawing crowds to these agricultural, entertainment and community celebrations reveal a shared belief in the importance of engaging the audiences and creating memorable experiences. This episode is a masterclass in event marketing and engagement that you don't want to miss.

    • 38 min
    A Vision for the Missouri State Fair

    A Vision for the Missouri State Fair

    It's not every day you meet someone who has built their career from the ground up. Jason Moore's rise from a homebuilder to carpenter at the Missouri State Fairgrounds to Missouri State Fair director is a testament to his dedication, hard work, and passion. His journey began with hands-on work, which laid the foundation for his deep understanding of the fair's operations. From there, he was promoted to facilities manager where he further honed his skills. Now serving as director, he’s ambitiously leading the fair into new territory. Jason is a real people person and has a vision for where he sees the fair going, and he’s dreaming big.

    Tune in to hear about the intricate planning required to create lasting memories for thousands of fairgoers, the projects going on right now on the fairgrounds, and the vision for the Missouri State Fair of the future. And make plans to attend the fair happening August 8-18 for 11 days of Summer’s Best Story.

    • 32 min
    Transforming Rural Health Care

    Transforming Rural Health Care

    Growing up on a farm teaches the value of community and caring—not just for the land and animals, but for the people around us. Dr. Misty Todd grew up on a farm in northeast Missouri, where she learned the values of diligence, community service, and caring for others, which later propelled her toward a career in family medicine. Her journey led her to the Bothwell Cole Camp Clinic and the Bothwell University of Missouri Rural Family Residency program, which she leads for Bothwell.
    Dr. Todd plays a pivotal role in training new physicians through this innovative program, a partnership with the University of Missouri aimed at combating the shortage of rural physicians. Bothwell's teaching hospital environment provides residents with a rich learning experience, while Dr. Todd and her colleagues strive to create a supportive community that encourages young doctors to establish their practices locally.
    Listen in to learn more about the crucial impact of rural medicine on national health care and Bothwell's commitment to nurturing a new generation of family physicians in the heart of rural America.

    • 32 min

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