Play It Brave Podcast D'Arcy Benincosa

In this episode, Hilary Billings, a viral content creator and CEO of Attentioneers, shares her expertise in capturing and keeping attention online. She discusses her journey in understanding the intentional nature of viral videos and the struggle to create successful content. Hilary highlights the key components of successful viral videos and the importance of understanding different platforms and their audiences. She also emphasizes the constant changes in algorithms and the need for quality content. Hilary introduces the viral video blueprint, which includes a three-part guide to creating engaging videos. The guide focuses on grabbing attention, sparking emotion, and providing value to the audience. The conversation explores the key elements of creating viral content, including the power of emotion, the importance of creating a curiosity gap, attention-grabbing hooks, video length and engagement, editing and equipment, and the viral video blueprint. The guest, Hilary, provides valuable insights and practical tips for content creators to improve their content and increase their chances of going viral. She emphasizes the importance of understanding the psychology of attention and leveraging it to create engaging and shareable content. Hilary also offers a free resource, the viral video blueprint, to help content creators generate ideas and improve their content creation process. Hit play!

Meet Hilary:

Hilary Billings is the Co-Founder and CEO of Attentioneers- where she helps entrepreneurs and personal brands drive revenue by creating content their audiences care about. Having grown her own following from 0-400k followers in 40 days, and garnered over a billion organic views in under 12 months, Hilary understands the psychology of capturing and keeping attention online. Her agency not only works with internationally recognized brands and celebrity influencers, but also collaborates directly with TikTok as members of their Advisory Board. A certified personal brand strategist, Hilary has worked with a gamut of high-performing entrepreneurs, including billionaires, Victoria’s Secret models, and New York Times best-selling authors. A former Miss Nevada, journalist, and on-camera host, Hilary has also worked with traditional media outlets including USA Today, E! News, and Extra!. Considered an authority on personal branding and short-form video strategy, Hilary’s insights have been featured in Entrepreneur, Huffington Post, and Forbes.

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In this episode of the Play It Brave Podcast, D'Arcy Benincosa and her guest Sophie Epton discuss the topic of living the dream and building a business abroad. They share their personal experiences of moving to different countries and the challenges and rewards that come with it. They emphasize the importance of following your heart and taking risks, as well as the need to plan and prepare for the move. They also talk about the benefits of living in Europe, such as the slower pace of life, access to nature, and cultural experiences. The conversation touches on topics like visas, building a community, and overcoming fear. Overall, the episode provides valuable insights and inspiration for anyone considering a move abroad. Hit play!

Meet Sophie:

Sophie Epton is an international wedding and travel photographer, shooting all over the world for the past 12 years. Alongside photography, Sophie also coaches female entrepreneurs, helping women break through barriers and make their goals a reality. Together with her husband, Jordan, and 18 month-old twins, London and Luca, she recently moved to Provence to embark on a lifelong dream of living in France. Sophie & Jordan are launching their new podcast "Away We Go, We Go" to discuss expat life in France, business and designing your own dream life. In her free time, you will find Sophie booking a ticket to her next travel destination, spending weekends at the antique brocantes or searching for the best truffle pasta in Provence. "Life is so short and we don't get time back, so it's important that we don't waste one day living our lives for other people or their opinions, but instead live an existence that is true to ourselves and what brings us immense joy."
 
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In this episode, D'Arcy interviews Jennifer Moher, a wedding photographer known for her emotional and nostalgic style. They discuss Jennifer's unconventional start in photography, her approach to weddings as a director, and the influence of movies on her work. Jennifer shares her journey of shifting towards capturing authentic emotion and creating emotional connections with her couples. They also explore the balance between directing couples and capturing genuine moments, as well as the importance of staying true to oneself on Instagram. Jennifer's growth on Instagram and the role it has played in her business success are also highlighted. In this conversation, Jennifer Moher discusses her unique approach to Instagram and Instagram education. She emphasizes the importance of authenticity and avoiding regurgitation of information. Jennifer also shares her perspective on curating Instagram work and the balance between being a photographer and an artist. She highlights the power of music in setting the mood and romanticizing life. Overall, Jennifer's insights provide a refreshing and artistic perspective on Instagram and photography. Hit play! 

Meet Jennifer Moher:
Jennifer is a Toronto-based wedding photographer who treasures family, nostalgia, movies, good conversation, and love. She wishes she could freeze time to savor moments surrounded by the best humans. Her goal, when photographing weddings, is to capture the love and connections between her clients and their loved ones, and to truly witness and celebrate their beauty and love. Having served 500+ wedding clients in 16 different countries, Jennifer is an experienced and worldly photographer, capable of capturing love stories from around the globe. Reach out with any questions or to share your love for life.
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In this episode, D'Arcy discusses the values that a brand needs to have to be considered luxury and why simply calling yourself luxury is not enough. She also explores the importance of tapping into creativity and the feminine flow in order to grow a successful business. D'Arcy emphasizes the need to break free from societal stories and patterns that hold us back and to prioritize self-care and rest. She also touches on the concept of craftsmanship and superior performance as key elements of a luxury brand. Hit play!

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Learn the ins and outs of breaking into the luxury wedding photography market with Rebecca Yale and I. We cover the crucial role of practice and pricing strategies for success. Tune in now!
Meet Rebecca Yale: 
Rebecca is a world renowned, brilliant photographer and educator based in California. She has been named one of the top photographers in the world by Harper's Bazaar and Bride's Magazine and included in 100's of publications including Martha Stewart and The Knot. Rebecca's goal is to encourage photographers to grow their business so that they can be fulfilled financially and artistically. 
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This show originally aired on 1/26/2023

One of the most common questions I get is how to get on Preferred Vendor Lists, and I’ve brought on the owner of Rachael Ellen Events to personally answer your questions and teach you the do’s and don’ts of connecting with wedding planners. What are you waiting for? Push play already!
SHOW NOTES: https://darcybenincosa.com/play-it-brave/the-secret-to-getting-booked-by-wedding-planners/

This episode originally aired on 10/22/2019.