Make Marketing Suck Less Dr. Michelle Mazur

Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. 

If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand.) 

So before you start digging deep into the 3 Word Rebellion, how do you know if it's right for your business? 

Well, there are 3 telltale signs, and that's what we are talking about on the show today. 
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Full show notes and transcript are here.

Your client has a lot of options when it comes to solving their problem. 

There's so much competition and competition for their time, energy, and financial resources. 

>>>How do you make sure that your business is the one they choose? 
>>>How do you show you're different from the web celebs with charismatic marketing? 

You do it by differentiating your business. 

So what is differentiation and why is it critical for your business? That's exactly what we're gonna talk about on today's pod.
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Full show notes and transcript are here.

“How does having a 3 Word Rebellion make marketing suck less?” 

That's a question I got from a listener and it's a super smart question. 

To truly make marketing suck less:
you have to know that the work you put in will actually pay offthat it will make marketing easier and more effective to bring in your right-fit clients.Today, I’m taking you behind the scenes of my own business and showing you how my 3 Word Rebellion makes marketing take half the time while being twice as effective for my business.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

“Hey! Look at me!”
“Hey! Buy my program…Read my blog…Listen to my podcast!”
“Smash that subscribe button!” 
“Hey, I've got the only foolproof way to solve your problem!”

Let's face it. It's noisy out in the marketplace. On social media, it seems like everyone is hawking their wares, talking about how much money they make and how they can teach you to do it too. 

It's enough to make you want to give up on marketing. I get it. And you can't because there are people out there right now searching for you and your solution. 

So how do you rise above the noisy marketplace? 

How do you get the attention of your right fit client and then create connection and conversation with them? 

You do it with your 3 Word Rebellion. And today on the pod, I'm going to talk about why expertise driven businesses need a 3 Word Rebellion now more than ever.  

Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.

Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given?  You shake your head and you think, “That's not how any of this works!” 

I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so hard for you. 

The pseudo experts out there who are promising the quick fix, big rewards for little effort, and the easy to follow blueprints make whatever the challenge is seem so simple and easy to solve. 

Then an expert looks at it and thinks, “Wow. Yeah. That's not how that works. It's not that simple.  It's more nuanced.”

As an expert, you look at those kinds of marketing messages and think, “is this what I really need to say to get people to want to work with me? I just can't say that. It's not right”. 

And you're right. That instinct is the correct one. 

Your honesty, your integrity is exactly why we need to get your work in front of people. So it's time. It's time to stage a rebellion with your expertise, and I'm going to give you 3 big reasons why. 
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Full show notes and transcript are here.

Why is it so hard to claim your expertise?

To own what makes you truly exceptional at your work.
To own the capacity and the ability you uniquely have to guide your clients to results. 

Then why is it so hard to promote that? 
To tell people about it? 

And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yourself. 

We live in a world that currently doesn’t value expertise so claiming it is an act of rebellion. Let’s define what anti-expert bias is and why we need expert now more than ever. 
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.