85 épisodes
Ask the Brand Therapist: Personal Branding, PR & LinkedIn™ Visibility for Women Experts Michelle B. Griffin
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- Affaires
Are you a female subject matter expert —author, speaker, service professional—who wants to reach the next level but feels lost?You're ready to level up but feel lost. In other words, you're tired of feeling hidden, held back for your next big thing (writing that book!)Ask The Brand Therapist, ranked #1 by Feedspot for personal branding podcasts, is the show for women experts ready to uplevel and own what's next.
Your host, positioning, personal branding, and PR expert, Michelle B. Griffin, will help you get unstuck, get visible, grow your influence, and accelerate your personal brand forward.We cover topics from my upcoming book, Own Your Lane™, and LinkedIn visibility strategies from my book, The LinkedIn Branding Book. Hear inspiring stories in my Standout Women Series Spotlight showcase of past, present & future clients and remarkable women in business who show us exactly how they're "owning their lane" while building their personal brands.
Your weekly “therapy session” concludes with an actionable takeaway to implement so you’re clear, confident, credible, and competitively advantaged to powerfully position yourself for success.
𝗔𝗕𝗢𝗨𝗧 𝗠𝗜𝗖𝗛𝗘𝗟𝗟𝗘 𝗕 𝗚𝗥𝗜𝗙𝗙𝗜𝗡Michelle B Griffin, aka "The Brand Therapist,℠ is a top-ranked personal brand, positioning, PR strategist, speaker, and author whose mission is to empower women experts to "put yourself out there to make your unique mark on the world."
As the founder of Standout Women Media, Michelle positions female experts ready for what's next with personal branding, PR, and LinkedIn™, visibility coaching, speaking, and training.
With two decades in communications and marketing, a master's degree in PR, multiple industry credentials, and media mentions, Michelle is a sought-after personal branding speaker, educator, and guest contributor on professional visibility, LinkedIn thought leadership and the importance of self-belief and self-promotion for women.
Michelle authored "The LinkedIn™ Branding Book," hosts the top-ranked "Ask The Brand Therapist" podcast, co-hosts "The LinkedIn™ Branding Show," and leads a LinkedIn™ branding community of 1,700+ professionals. Her latest book, Own Your Lane™, will be published on October 15, 2024
𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝘁 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲𝗕𝗚𝗿𝗶𝗳𝗳𝗶𝗻.𝗰𝗼𝗺 𝗮𝗻𝗱 𝗦𝘁𝗮𝗻𝗱𝗼𝘂𝘁𝗪𝗼𝗺𝗲𝗻𝗠𝗲𝗱𝗶𝗮.𝗰𝗼𝗺
𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹𝗹𝘆 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗬𝗼𝘂𝗿𝘀𝗲𝗹𝗳™ - 𝘃𝗶𝘀𝗶𝘁 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲𝗕𝗚𝗿𝗶𝗳𝗳𝗶𝗻.𝗰𝗼𝗺 𝘁𝗼 𝗰𝗵𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻 𝐜𝐥𝐞𝐚𝐫𝐥𝐲 𝐚𝐧𝐝 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗹𝘆 "𝗽𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲" 𝗮𝗻𝗱 𝗢𝘄𝗻 𝗬𝗼𝘂𝗿 𝗟𝗮𝗻𝗲 𝗼𝗳 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.
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How To Land Media & Speaking Opportunities Fast: The Power of a Clear Brand Message: Standout Women Spotlight: Sarah Anto
It's another Standout Women Series spotlighting female experts and entrepreneurs building their personal brands and thought leadership.
This week's episode features Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups.
Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, confident, and cohesive way to present and position herself to be seen as more than an expert in her space and attract her ideal clients.
She details her journey working with me, including how she found fast traction we honed in her unique expertise and thought leadership framework. Sarah shares how her brand positioning, messaging, and thought leadership pillars got her noticed fast---—booking discovery calls and securing media interviews within the first week.
Sarah shares her stories and industry beliefs on women in tech, which got traction fast.
From media mentions to speaking at the leading stage, Sarah is "proof positive" in the power of clarity, positioning, messaging, visibility, and authority-building foundation and assets.
LINKS
Connect with Sarah Anto on LinkedIn
SarahAnto.com
Read Sarah's Success Story
About Michelle B Griffin: As The Brand Therapist and founder of Standout Women Media, I position established women experts into visible industry authorities. If you're ready to up-level --- promoting your upcoming book, speaking on stage, and enhancing your media presence, a powerful personal & PR brand foundation is key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™
Learn more MichelleBGriffin.com
WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn -
How to Find Clarity and Become a Category of One for Your Expert Business with Julie Ciardi
As a woman in business, we all have moments when we are confused about the next big thing and seek professional clarity to get to the next level for more
visibility, authority, and industry opportunities.
But how and where do you REALLY find it?
This week's guest, The Clarity Catalyst Julie Ciardi, shares her clarity vs. confusion reframe and how it impacted her expert business six years ago to her work today with women.
We break down the two keys to unlocking your potential in life and business, especially branding and marketing yourself as a woman in business.
If you're stuck or just looking for that clarity kick, this week's insight will help you find clarity and embrace confusion for your next big breakthrough.
LINKS
Connect with Julie Ciardi on LinkedIn
JulieCiardi.com
About Michelle B Griffin: As The Brand Therapist and founder of Standout Women Media, I position established women experts into visible industry authorities. If you're ready to up-level --- promoting your upcoming book, speaking on stage, and enhancing your media presence, a powerful personal & PR brand foundation is key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™
Learn more MichelleBGriffin.com
WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn -
How This Female Founder Got Traction for Her Nonprofit Marketing Consultancy With Better Positioning and Messaging: Standout Women Spotlight: Catrina Ossmann
It's another Standout Women Series spotlighting women in business, sharing exactly how they're building their personal brands.
This week's guest is Catrina Ossmann, a nonprofit marketing leader and founder of Clever Ideas Marketing.
As a previous client, Catrina shares her struggles of not being well positioned, having an audience that is too broad, and feeling stuck on launching her personal brand.
She details her journey working with me, including how she found fast traction when she "narrow-laned." We developed a new focus for her marketing consulting, offers, and speaking.
It's a short but jam-packed series with helpful tips you can leverage for your brand. Learn her tips to get unstuck and amplify yourself as a solo founder.
Ready to clarify your brand? I'm launching in-person VIP Days for my Own Your Lane personal brand and PR roadmap service. Get in touch with me for more details.
LINKS
Connect with Catrina Ossmann on LinkedIn
Website: Clever Ideas Marketing for Nonprofit Marketing
About Michelle B Griffin: As The Brand Therapist and founder of Standout Women Media, I position established women experts into visible industry authorities. If you're ready to up-level --- promoting your upcoming book, speaking on stage, and enhancing your media presence, a powerful personal & PR brand foundation is key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™
Learn more MichelleBGriffin.com
WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn -
How To Grow Your Personal Brand with PR: The Step-by-Step-Process to Land Coverage Now
Are you tired of constantly churning out social media content to build awareness, credibility, and visibility for your personal brand as a woman in business?
Good news—there's another visibility stream to leverage, and it's easier than you think: public Relations or PR.
You don’t need to be a large company with deep pockets to benefit from the power of PR. And more good news: garnering PR is a teachable skill. Now more than ever, the media wants to hear from subject matter experts, small businesses, and even solo businesses.
This week's expert guest is Kathy Casciani, founder of Azul PR + Communications, which helps founders of service-based businesses and professional service providers use their subject matter expertise to gain visibility and land media coverage.
Learn:
What is a PR and what it's not How PR is changing and what it looks like today Why small businesses can (and should) do their own PRDos and Don'ts for PR + never do this one thing to a journalist)How to use social media to connect with journalists The 3Cs to landing PR the right wayLink
Connect with Kathy Casciani on LinkedIn
Ready for PR?
Ready to get started with Personal Branding & PR? Contact me to learn more about how to build your personal brand and PR strategy roadmap. Learn more at https://michellebgriffin.com/theroadmap/
Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details.
About Michelle B Griffin: As The Brand Therapist and founder of Standout Women Media, I position established women experts into visible industry authorities. If you're ready to up-level --- promoting your upcoming book, speaking on stage, and enhancing your media presence, a powerful personal & PR brand foundation is key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™
Learn more MichelleBGriffin.com
WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn -
How this Woman Executive Is Building Her Side Business and Personal Brand With Events: NEW Standout Women Spotlight Feature
For International Women's Day 2024, I'm kicking off a new profile series: Standout Women Spotlight. In this series, I showcase past, present, and future clients and remarkable women in business who show us exactly how they're building their personal brands.
This week's guest is Shermalyn Sidonie-John, by day a brand and marketing
executive, and on the side, a personal brand strategist for corporate women.
As a previous client, Shermalyn shares her journey working with me, including how she leveraged her TEDx talk and pivoted to events to build and boost her impact and influence.
Shermalyn shares how she ideated, operationalized, and successfully hosted a 100-person event in just 90 days! It's a short but jam-packed series with helpful tips you can leverage for your brand.
LINKS
Connect with Shermalyn Sidonie-John on LinkedIn
Check out her Impactus event recap
Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details.
About Michelle B Griffin: As The Brand Therapist and founder of Standout Women Media, I position established women experts into visible industry authorities. If you're ready to up-level --- promoting your upcoming book, speaking on stage, and enhancing your media presence, a powerful personal & PR brand foundation is key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™
Learn more MichelleBGriffin.com
WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn -
How These Four Women Business Owners Are Building Their Personal Brands on LinkedIn: Live from New Orleans From My First Brand Retreat
Ready to build and boost your personal brand as a woman in business?
Join us from the French Quarter in New Orleans for the kickoff of the Standout Women™ Amplified: Brand Your Way to a Bigger Business event.
Hear the stories of Brenda Meller, RACHEL SIMON, and Michelle J Raymond live from New Orleans, the two-day brand-building intensive I hosted In New Orleans.
As part of the event, we shared our stories and tips on Linkedin to build and boost your brand and business. As they say in New Orleans, we were definitely letting the "good times" and "good tips" roll.
Ready for more in-person connection? My next in-person brand and business retreat will be announced soon. Contact me for more details.
LINKS
Connect with Brenda Meller
Connect with Rachel Simon
Connect with Michelle J Raymond
About Michelle B Griffin: As The Brand Therapist and founder of Standout Women Media, I position established women experts into visible industry authorities. If you're ready to up-level --- promoting your upcoming book, speaking on stage, and enhancing your media presence, a powerful personal & PR brand foundation is key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™
Learn more MichelleBGriffin.com
WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
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