The Category Queen Show Kinsey Machos

It’s time to pivot towards a more sustainable approach—selling your methodologies. In this episode, I’ll guide you through the transformative shift from being the face of every result to leveraging proven systems that amplify your impact and prevent burnout.
We’ll explore why emphasizing your unique frameworks over your personal involvement can revolutionize your business. Imagine a world where your clients achieve incredible results not because of constant access to you, but through the robust processes you’ve designed.
Join me as I unpack the pitfalls of selling yourself, the freedom that comes with scalable methodologies, and the profound impact on both your clients and your business growth.
Key Takeaways:Understand the distinction between selling yourself and selling your methodologies.Discover how relying on methodologies can reduce burnout and increase scalability.Learn to develop and implement frameworks that drive client success.Gain insights into creating measurable outcomes and feedback loops to continually enhance your programs.Realize the power of methodologies in establishing credibility and attracting the right clients.
Tune in to transform your business approach, create lasting client success, and achieve greater freedom in your entrepreneurial journey.
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If you've ever thought that there's no "room" in the industry for your brilliance, then this episode is for you.
Join us for an enriching conversation with Sarah Mueller, the inspiring founder of The Decluttering Club. Sarah shares her incredible journey of transforming her business from $20K in annual revenue to multiple 7-figures – all while raising four kids!
Discover how Sarah overcame failures, set big goals, and persisted through challenges. She'll share insights into the powerful combination of marketing and mindset that contributed to her success, as well as practical tips for managing a thriving business while being a present and engaged mother.
Get ready to be inspired by Sarah's journey and learn how simplifying your space can significantly improve your mental and emotional health.
Tune in now and start making room for what truly matters in your life!
Key Takeaways:
How simplifying your space can lead to significant improvements in your mental and emotional health.The secrets to managing a successful business while being a present and engaged mother.The powerful combination of marketing and mindset that contributed to Sarah’s success.Practical insights into overcoming failures, setting big goals, and persisting through challenges.
About the Guest
Sarah Mueller is a Wharton grad and founder of the Decluttering Club community where over 500,000 people each month are transforming their lives through decluttering and organizing without being overwhelmed or burning out. The Decluttering Club's mission is to equip women to declutter their homes and their lives so they have room to cherish what matters most.
Sarah and her 4 boys live in Pennsylvania.
Website: https://thedeclutteringclub.com/
Decluttering Club Podcast: https://podcasts.apple.com/us/podcast/decluttering-club-podcast-with-sarah-mueller/id1687560168
Instagram: https://www.instagram.com/declutteringclub/
Facebook: https://www.facebook.com/EarlybirdMom
YouTube: https://www.youtube.com/c/declutteringclub?sub_confirmation=1
Get the free Decluttering Club 10 Minute Kitchen Challenges
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Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the

Do you ever feel like you're stuck in a slump, questioning whether all your efforts are worth it? 
Join me as I dive into the real meaning of pursuing your dreams and the costs associated with that journey. It's not just about chasing goals—it's about pausing, reflecting, and asking yourself what you truly want in life.
You'll uncover how to align your identity with your aspirations, even when the path gets tough. 
I'll share personal stories and examples of individuals who overcame significant obstacles to achieve their dreams, providing you with the clarity and confidence to move forward.
Tune in and transform the way you think about your dreams. Embrace the costs, challenge your limits, and get ready to become the person capable of achieving your deepest desires.
Key Takeaways:
The importance of not letting current circumstances dictate your future possibilities.How to distinguish between your true desires and societal expectations.The role of emotional connection in driving your pursuit of goals.The necessity of letting go of your current self to become who you aspire to be.Practical tips for maintaining momentum and resilience during your transformation journey.
Resources Mentioned:
Episode 143: From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are your audience's actions falling short of your expectations? It might be time to rethink your content strategy, focusing on one of marketing's most powerful yet overlooked tools: Call-to-Actions (CTAs).
In this conversation, I'll uncover the art and science behind crafting compelling CTAs that drive engagement and convert prospects into clients. Drawing from personal experience, I'll reveal how small, strategic tweaks can significantly impact your audience's response.
You'll discover that effective CTAs are more than just one-liners at the end of your content. We'll explore the numerous benefits of elevating your CTA game—benefits you may not have considered before.
Tune in and transform your approach to CTAs to boost your business growth and client engagement.
Key Takeaways:Learn why CTAs are crucial and how they fit into the client journey.Discover the elements of strong CTAs, including purpose, placement, and powerful verbs.Learn how to instill a sense of urgency and drive immediate action without being pushy or dishonest.
Resources Mentioned:
Sample post with more than one call-to-action: Episode 19: Lazy MarketingEpisode 117: How to Create Urgency to Get People to Buy Now (Versus Later)
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Have you ever wondered how to stand out in a crowded market, build authority in your field, and create a PR strategy that actually works? In this episode, we dive into these crucial topics with Renee Warren, a seasoned PR professional and entrepreneur.
Throughout our conversation, Renee shares her wealth of experience in building and rebuilding businesses, offering key insights on focusing on your passions and delegating tasks you dislike. She reveals how PR strategies have evolved and provides practical tips for creating personalized pitches that resonate with your target audience.
Renee also emphasizes the power of building meaningful relationships, consistently showing up, and leveraging opportunities like podcast appearances to establish yourself as an expert. She shares inspiring success stories and encourages women to draw attention to themselves and their businesses effectively.
Whether you're an entrepreneur, a budding thought leader, or simply looking to enhance your professional presence, this interview is packed with actionable advice and empowering insights. 
Stay tuned for our engaging conversation with Renee Warren, coming up next!
Key Takeaways:
Learn how Renee effectively delegates tasks to focus on her strengths, ensuring her business runs smoothly without burning out.Understand the shifts in the PR landscape and why growing your online authority is crucial in 2024.Get actionable tips on crafting pitches that resonate with journalists and podcast hosts, including the importance of relationship-building.Discover the simplicity behind effective PR strategies that can be implemented without hiring expensive agencies.
Join us as we delve into practical, bite-sized strategies that will help you elevate your authority, build meaningful relationships, and command attention in your niche.
About the Guest
Renée Warren is an award-winning entrepreneur, angel investor, author, speaker, and founder of We Wild Women, a PR agency revolutionizing how female-led businesses shine in the media spotlight. Renée is not just a leader; she's a visionary, innovating how women can achieve unprecedented visibility and success. As host of the top-rated podcast "Into the Wild," she interviews successful entrepreneurs, sharing actionable authority-building advice from those who have successfully done it before. Outside the hustle, she enjoys time with her Irish Twin sons, Crossfit, drumming, and being her husband, Dan Martell's number one cheerleader. To learn more, visit www.wewildwomen.com and @renee_warren.
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If you've ever found yourself believing that you need a massive following to achieve your revenue goals and create a lasting impact, get ready to challenge those limiting beliefs. 
In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you need a large audience to create high-earning months and give you a roadmap for growing your business faster without the fluff.
If you're ready to take your business to the next level and experience more joy and abundance along the way, tune in to this episode and discover the power of playing big with your tiny audience.
Key Takeaways: 
The hidden trap that sabotages the majority of the industry and how to avoid it.A revolutionary approach to building quality relationships that will skyrocket your success.How to identify and solve the highest-level problems for your premium clients.The surprising mindset shift that will open you up to more joy and abundance as you grow your business.
Resources Mentioned:
Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League
Apple Podcast | Spotify 
Connect With Kinsey Machos: 
Website | Instagram | LinkedIn | Facebook 
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.