The Marketer Whisperer Magali Leroux

In this episode, I'm going through the oh-so frustrating classic "sample of 1" (or n=1) we frustratingly encouter too often in our marketing job.

It's a deadly thing that leads to decisions based on personal anecdotes instead of real consumer insights. Many marketers have even said to me "oh that's a classic"....shocking all of us have experienced it!!

I'll provide you with 5 tips for marketers to push back against individual biases overruling research.



And more good stuff for you:

Website: ⁠www.startingblockscoaching.com⁠

UPON community for marketing leaders ⁠here⁠ !

For support with coaching, facilitation, workshops and more, find me on ⁠LinkedIn⁠ !

⁠Free resources⁠ to downloads right here!

Speak soon !

Today I'm answering 5 questions from marketing and brand directors that wanted to get advices on challenging situations they face (I do that twice every month in UPON!) So listen up as you'll certain find insightful nuggets!




Our marketing team has been struggling to come up with fresh ideas for our upcoming campaign. We've relied on the same strategies and approaches for a while now, and our campaigns are starting to feel stale. How can we reinvigorate our creative process and generate more innovative ideas?




I recently took over as the marketing team lead, and I'm finding it challenging to build rapport and trust with my team members. Some of them seem hesitant to voice their opinions or share their ideas with me. What can I do to create an environment where my team feels comfortable speaking up and contributing?




Our marketing department has ambitious goals for the next quarter, but we're also juggling several long-term projects that require significant resources and attention. I'm concerned that focusing too much on the short-term objectives might cause us to lose sight of our strategic vision. What's the best way to strike a balance between immediate priorities and long-term plans?




Despite having a talented and dedicated team, we've been experiencing high turnover rates within our marketing department. I suspect that some team members feel undervalued or unsupported in their roles. As a leader, what can I do to better engage and retain top talent?




Lately, there have been some tensions and disagreements within our marketing team regarding the direction of our social media strategy. While healthy debate is valuable, I'm concerned that these conflicts might escalate and negatively impact our productivity and team dynamics. How can I effectively manage and resolve these conflicts before they become more disruptive?


And more good stuff for you:

Website: www.startingblockscoaching.com

UPON community for marketing leaders here !

For support with coaching, facilitation, workshops and more, find me on LinkedIn !

Free resources to downloads right here!

Speak soon !

In this episode I talk about what it feels like to feel isolated as we get into more senior positions....and give you tips to apply to overcome isolation as a marketing leader!!

In this episode I talk about mental clutter, its impact and how recognising it can put a much different light on your performance!

In this week's episode, I elaborate on the veeeery interesting results I got from a poll I did on LinkedIn, asking marketers who they find most difficult to work with (Sales, Category/shopper marketing, supply chain or Finance)....

This episode reveals the power of recognising your team's efforts as a marketing director. Discover simple strategies to boost morale, engagement, and performance - because a little appreciation goes a long way. Don't miss it !


Enjoy !

Mags

Leadership coach for marketers



Visit ⁠⁠⁠⁠startingblockscoaching.com⁠⁠⁠⁠ for more resources!



⁠⁠⁠⁠⁠Book a free 30min call⁠⁠⁠⁠⁠ if you want to chat about your leadership challenges!



As marketers, finding time for leadership development between juggling stakeholders, driving innovation, and balancing performance can be a challenge. ⁠⁠⁠⁠⁠UPON ⁠⁠⁠⁠⁠provides the supportive community to grow on your schedule. Connect with motivated peers, collaborate on growth, and get the boost you need to navigate the journey of becoming more confident marketing leaders together.