The Marketing Consultation Fabienne Durat & Greg Servotte

In this episode of The Marketing Consultation podcast, we welcomed Caroline Kawashima, Director of Marketing and Communications at By the Bay Health, a non-profit home-based health care provider. Caroline is a dynamic and visionary leader in Growth Marketing and Communications Strategy in the healthcare and technology sectors. In our conversation, Caroline imparted profound insights on the critical roles of external and internal communication strategies, underlining their significance in alig...

In this episode of the "Marketing Consultation Podcast," we sit down with Ramin Mousavi, the CEO and President of Cathworks, a visionary company at the forefront of transforming cardiovascular diagnosis and treatment through advanced AI and computational science. Ramin takes us on a journey from his initial steps out of a structured corporate world into the dynamic and unpredictable realm of leading a global startup. He shares the exhilarating challenges of fostering innovation, the cri...

In this enlightening episode, we explore the multifaceted career of Laurence Comte-Arassus, General Manager France, Belgique, Luxembourg et Afrique Francophone (FBFA) at GE Healthcare. Laurence is remarkable leader who became a business unit manager at the young age of 26. In our conversation, she opens up about her ascension in the corporate world, underscoring the significant roles of robust networking, meticulous organization, and embracing diversity in fostering her career growth. S...

In this episode of The Marketing Consultation, Fabienne & Greg engage with Rich Thomas, an esteemed marketing strategist with a rich history in the field, including a notable period at Procter and Gamble. As the leader of INL agency, Rich discusses the nuances of marketing in healthcare, focusing on the art of crafting messages that resonate deeply with audiences by addressing their unmet needs while respecting the legacy of established brands. He delves into...

Get ready for an enlightening conversation with Hagit Jarne-Goldshtain, VP Marketing and Executive Committee Member at Nihon Kohden America. She opens up about her life-changing move from Israel to Switzerland and eventually to the U.S., a journey that was both challenging and incredibly rewarding. Hagit delves into the transformative potential of Artificial Intelligence in healthcare, discussing its role in improving patient care and optimizing hospital workflows. Hagit shares her organ...

In this episode of The Marketing Consultation, we explore the intricate world of healthcare innovations with our distinguished guest, Emilie Song, Sr Director Global Strategy & Product Innovation, Pelvic Health at Medtronic. Her journey in the healthcare sector is marked by passion, dedication, and an unwavering commitment to excellence. Emilie emphasizes the importance of understanding the real-world challenges faced by patients and providers, and the significance of market re...