The POZCAST: Career & Life Journeys with Adam Posner NHP Talent Group, Adam Posner

FIRST AIRED: 4/4/23

Chris Pronger is a former NHL Hall of Fame defenseman. Chris was drafted second overall by the Hartford Whalers in 1993 and has also played for the St. Louis Blues, Edmonton Oilers, Anaheim Ducks, and Philadelphia Flyers. He’s appeared in the Stanley Cup finals with three different teams and won the Cup with the Ducks in 2007. He also won the Hart Memorial Trophy as the NHL's most valuable player for the 1999–2000 season.

A mainstay on Team Canada, Chris won Olympic gold medals at the 2002 and 2010 Winter Olympics and is a member of the Triple Gold Club. Today, Chris runs Well Inspired Travels alongside his wife.

This Episode’s Heavy-hitter’s:

Chris actually didn’t grow up watching hockey other than on Saturday nights, which was the one night a week it came on TV in his area. But he definitely played every day with his older brothers and friends!

Chris says he had one of the top 5 Stanley Cup parties of all time, where he invited the Sugar Ray band to come to play.

One of the biggest challenges retired athletes face is figuring out a new way to spend their time that fulfills them. When you’re a professional athlete, most of your schedule is determined for you, so it’s a new type of pressure once you leave.

When he worked with the Florida Panthers as Vice President of Operations, Chris had to remove himself from the everyday wins and losses of the team in order to be an effective leader. Coming in as a former player, it was hard to delineate himself from what was happening on the ice.

Chris works on Well Inspired Travels with his wife, and his secret to being business partners with your spouse is to make sure you make time aside from work with the family.

For more on Chris, please visit: https://www.wellinspiredtravels.com/ and follow him on Instagram @thechrispronger

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Marketing Mindshift: Deirdre McGlashan on AI, BrandGuard & Value Exchange

Deirdre McGlashan, Chief Marketing Officer at BrandGuard, discusses her background in marketing and the impact of remote work. She shares her experiences with mentors and the importance of fair value exchange in marketing. Deidre also talks about her immigrant background and the challenges she faced in her career. She emphasizes the need for continuous learning and adaptation in the ever-changing marketing landscape.

Deirdre discusses the current state of AI and the need to question how AI is being trained and what data is being used. She introduces BrandGuard AI, a brand governance platform that helps brands score and evaluate their assets. Deirdre highlights the importance of brand governance in the age of generative AI and hyper-targeting. She emphasizes the need to stay sharp in the industry by talking to people and engaging in conversations. Deirdre also discusses the concerns and unintended consequences of AI, such as reinforcement of biases. She shares her excitement about the opportunities that AI brings and her role in mitigating the potential risks. Deirdre concludes by emphasizing the importance of being helpful and leaving a positive impact on others.

For more information on BrandGuard or to sign up for a demo, please email contact@brandguard.ai or visit our website https://www.brandguard.ai/?utm_source=the_POZCAST&utm_medium=social+&utm_campaign=podcast_with_POZCAST.

#thePOZcast is brought to you by our friends at Interseller, the prospecting and outreach platform for recruiters and sellers.

Check out a free demo today! https://bit.ly/2Fbm/BZ

Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner.

For past shows, please visit www.thePOZcast.com.

If you enjoyed this episode, please leave a review/rating. It goes a long way. https://ratethispodcast.com/thepozcast Thanks!

Takeaways

- Remote work and hybrid models are here to stay, and the next generation is more comfortable with the blend of physical and digital interactions.
- Persistence and showing up can help break through roadblocks and glass ceilings in the workplace.
- The principle of fair exchange of value is crucial in marketing, where respecting the consumer's time and providing valuable content or products builds a stronger relationship.
Leadership is a continual learning process, and there is no point at which one knows everything. Adapting to change and taking calculated risks is essential.
- Listening to consumers and leveraging AI and machine learning can enhance marketing strategies and create more personalized experiences. Question how AI is being trained and what data is being used.
- Brand governance is crucial in the age of generative AI and hyper-targeting.
- Stay sharp in the industry by engaging in conversations and learning from others.
- Be aware of the concerns and unintended consequences of AI, such as reinforcement of biases.
- Strive to be helpful and leave a positive impact on others.

First Aired: 4/22/22

Todd Kaplan is the Chief Marketing Officer at Pepsi. In his role, he oversees all brand creative, communications and commercial execution across Pepsi, Diet Pepsi and Pepsi Zero Sugar, while building a long term strategy and new product innovation for the brand overall.

He has implemented a unique “culture in, brand out” approach, which has led him to develop big cultural moments, like bringing J. Lo and Shakira to the 2020 Pepsi Super Bowl Halftime show, making history as the first two Latina artists to headline the event. More recently, he put together the 2022 halftime show with landmark Hip Hop and R&B acts like Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, Mary J Blige and 50 Cent.

This Episode’s Heavy-hitter’s:

Todd started the first student-run ad agency in the country after observing how poor marketing and targeting was in on-campus advertising.

Todd’s entry point into Pepsico was approaching Indra Nooyi at a speaking event at his Alma Mater, Yale. He impressed Indra, the former CEO of Pepsico, enough in their time speaking, and it panned out for him at a time where Pepsico didn’t even recruit from Yale.

As an entrepreneurial person, Todd’s role at Pepsico has given him the unique experience of launching a variety of different products, in both the food and beverage categories.

When designing the packaging around Bubbly, Todd took inspiration from Taco Bell’s hot sauce packets, which each have funny and quirky sayings on them.

The first place that Todd looks on a resume is the area at the bottom– where candidates list their interests, so that he can get a better feel for culture fit and who a candidate is as a person.


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For more, please visit www.thePOZcast.com Thanks for listening!

Anton Nootenboom, also known as the Barefoot Dutchman, shares his journey from the Dutch army to walking barefoot across the United States to raise awareness for mental health. He discusses his military background and 3 tours of Afganistan in the Dutch Army, the challenges of mental health in the military, and the importance of seeking help. Anton also talks about his decision to walk barefoot and break world records, including reaching Everest Base Camp barefoot. He emphasizes the need for mental health awareness and the support of organizations like Movember. The conversation highlights the power of perseverance and finding purpose in helping others.

For mental health resources, visit Movember.com

If you or someone you love is struggling, help is available. Call or text the Suicide & Crisis Lifeline at 988 for 24/7 free and confidential help.

To learn more about Anton’s barefoot journey across the U.S. and donate to the cause, visit BraveMenTalk.com

#thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers.

Check out a free demo today! https://bit.ly/2Fbm/BZ

Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner.

If you enjoyed this episode, please leave a review/rating. It goes a long way. https://ratethispodcast.com/thepozcast Thanks!

Angelic Vendette, CEO and founder of Ave Advisory and former Global Head of Marketing at Alo Yoga, shares her journey and insights into marketing and innovation. She discusses her early entrepreneurial spirit and the lessons she learned from working in the service industry. Angelic also talks about her decision to pursue business school instead of acting and the valuable skills she gained from her first job at Deloitte. She shares her leadership style and the importance of assessing character and soft skills in interviews.

Finally, Angelic expresses her excitement for the future of innovation in retail and the potential for personalized experiences. In this conversation, Angelic Vendette discusses the importance of creating immersive branded experiences and the impact of AI on marketing. They also explore the success of Pepsi's Super Bowl activation and the factors contributing to Alo Yoga's success. The conversation touches on building a community, transitioning from employment to entrepreneurship, and the importance of exercise for mental sharpness.

Angelic emphasizes the importance of equity, inclusion, and women's rights, as well as the ethical challenges of AI and language models. The main takeaway is prioritizing family, love, and doing good in all aspects of life.

To learn more, please follow on LinkedIn: https://www.linkedin.com/in/angelicvendette/

#thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers.

Check out a free demo today! https://bit.ly/2Fbm/BZ

Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner.

If you enjoyed this episode, please leave a review/rating. It goes a long way. https://ratethispodcast.com/thepozcast Thanks!

In this episode, Lan Phan, author and CEO of Community of Seven, shares her inspiring journey from being a Vietnamese refugee to becoming a successful entrepreneur and leader. Lan discusses the influence of her parents' refugee experience on her upbringing and education. She also talks about working in her family's nail and hair salon and the power of community in both gangs and professional settings.

Lan shares her transition from teaching to marketing and how she founded Community of Seven. She highlights her challenges and the importance of overcoming self-doubt and self-limiting beliefs. In this conversation, Lan Phan shares her journey of overcoming insecurity and self-doubt to find her purpose and live a meaningful life. She emphasizes the power of mindset and taking ownership of one's life. Lan discusses the four phases of change and how they can lead to personal transformation. She also highlights the importance of asking for help and building a supportive community.

Lan provides practical advice on daily habits for personal growth and emphasizes the need to take action and prioritize progress over perfection. Ultimately, Lan's North Star is her family, and she strives to be a good role model for her daughter.

For more on Lan: https://lanphan.co/

#thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers.
Check out a free demo today! https://bit.ly/2Fbm/BZ

Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner.

If you enjoyed this episode, kindly leave a review/rating, as it goes a long way.https://ratethispodcast.com/thepozcast Thanks!