The Watson Weekend RMW Commerce

Join us for an electrifying episode of Watson Weekend featuring Erik Huberman, the CEO of Hawke Media, as we dive deep into the transformative world of eCommerce marketing. In this episode, we explore the provocative topic: "Death to ROAS and Attribution: The Art of eCommerce Marketing and the Structure of Finance."
🚀 Key Insights:
- The pitfalls of traditional eCommerce marketing driven by online ads.
- How social media's illusion of brand building impacts new brands.
- The disconnect between financial reporting and true marketing effectiveness.
- The rise of retail media as a holistic approach to marketing.
- The future of agencies in a tech-advanced landscape.
- Erik brings his vast experience and unique perspectives to uncover how financial controls have reshaped marketing strategies and what this means for the future of brand building.
🔔 Don't miss out! Whether you're an eCommerce professional, marketer, or business owner, this episode is packed with valuable insights to help you stay ahead in the game.
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Join us for an exciting episode of Watson Weekend featuring Vince Santo, President & CEO of Maze Consulting! Vince shares his vast experience and unique insights on the current state of the eCommerce marketplace and the evolution of agencies in response to changing commerce platforms.
Key Topics Discussed:
eCommerce Marketplace Insights:

Current state of the eCommerce landscape
Key players and their strategies
How client feedback shapes agency strategies
Agency Evolution:

Adapting to new technologies and market demands
Strategic innovation for growth and efficiency
The future of digital marketing and commerce
Vince's wealth of knowledge provides a deep dive into these critical areas, offering valuable takeaways for businesses and agencies alike.

Highlights:
The role of technology in transforming business operations
Importance of agility and responsiveness to client needs
Trends and insights driving the eCommerce marketplace
Don’t miss this engaging discussion! Hit the play button and get ready to learn from one of the industry's leading experts.

In this episode of Watson Weekend, we are joined by Matt Ezyk, an expert in digital commerce strategy and operations, for an in-depth discussion on the latest trends and insights in the retail and eCommerce world.
Topics Covered:
- Walmart’s Stellar Performance: Dive into Walmart’s Q1 FY2025 earnings, showcasing their impressive 22% eCommerce growth and strategic shift towards high-margin activities like ads, memberships, and data.
- Modern Retailers: Discover what it takes to be a successful retailer in today’s market and the key lessons other brands can learn from Walmart’s approach.
- A Day in the Life of a Swiss Army Knife eComm Leader: Get an inside look at the versatile role of an eCommerce leader and how they navigate the complexities of modern retail.
- Matt Ezyk’s Journey: Gain insights from Matt’s extensive experience with leading brands like Skechers, LL Bean, Uniqlo, Disney, and more, and how he navigates the complexities of digital commerce.
Don’t miss out on this insightful conversation that will provide valuable strategies and actionable insights for anyone in the eCommerce and retail industry.
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💬 Let us know your thoughts and questions in the comments below!

Join us for an insightful episode of The Watson Weekend as we welcome Mariano Gomide de Faria, co-founder of VTEX and a pioneer in digital commerce transformation. With over two decades of experience, Mariano has helped more than 2,600 retailers, distributors, and brand manufacturers globally in their digital transformation journeys.
In this episode, we dive deep into:
The Evolution of eCommerce: How the role of agencies has changed over the last decade and the impact on the industry.
Platform Dynamics: Discussing Shopify's move into enterprise and the quality and scale of supporting agencies.
Talent Shifts: The movement of talent from boutique agencies to the Big 4 and its implications.
Agency Revenue Models: Exploring the changes in revenue streams and the new competition landscape for agencies.
Modern eCommerce Demands: Comparing the eCommerce landscape today with that of 15 years ago and the emerging challenges and opportunities.
Plus, we’ll share highlights from VTEX Day, one of the largest digital commerce events, featuring 23,000 attendees, 260 speakers, and 230 sponsors over two days.
Don’t miss Mariano's expert insights and our lively discussion on the future of digital commerce!
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Welcome to this week’s episode of Watson Weekend! Join us as we sit down with Travis Hess, the soon-to-be President of BigCommerce, for an insightful discussion on the evolving eCommerce landscape. Here’s what we covered:
Agency Evolution:

The changing role of agencies over the past decade.
Challenges and opportunities for Shopify and other platforms.
The impact of talent migration from boutique agencies to Big 4.
Modern eCommerce Demands:

Shifts in eCommerce demands over the last 15 years.
The upcoming battle between BigCommerce and Shopify for enterprise dominance.
Key blind spots in eCommerce strategies.
BigCommerce & Forrester:

Insights from Forrester's B2C WAVE report.
The case for replatforming in today’s market.
Retail Earnings:

Walmart’s Q1 FY2025 earnings and strategic growth in high-margin activities.
Ad revenue growth and marketplace expansion.
AI Innovations:

How AI is transforming eCommerce experiences on platforms like Etsy and Sam’s Club.

Don't miss out on these engaging discussions! Make sure to like, comment, and subscribe for more eCommerce insights.

Join Rick and Jess on Watson Weekend as they dissect the latest headlines in the world of commerce! In this episode, we dive into the rollercoaster journey of Peloton, exploring Barry McCarthy's departure and the company's ambitious restructuring plans amid global supply chain disruptions. Plus, we challenge the findings of the Forrester Wave report, sparking a thought-provoking conversation about enterprise positioning and the evolving needs of retailers and brands. Get a sneak peek into Forrester at the Met Gala? And don't miss Kaplan's Corner for the latest trends and insights in commerce! Tune in for an insightful recap of the week's top stories and join the conversation.