Unscheduled Maintenance CARS.com

Many marketers are familiar with the traditional four Ps of marketing — which are Product, Price, Place, and Promotion — but here at Cars.com we believe the automotive industry needs its own twist on these marketing principles, especially in today’s ever-evolving environment.Our guest today is Cars.com’s Director of B2B Marketing, Jacob Wittler, who is going to share why automotive marketing professionals need to rethink the fourth “P,” and how to view these strategies through a 2021 lens.

In today’s landscape, it’s more important than ever for used-car dealers to embrace digital solutions. Zach Klempf is the founder and CEO of Selly Automotive, an industry thought leader focused on the used car space, and is well-versed in the strategies the savviest Independent dealers are employing for success.

How can dealerships encourage more women to pursue a career in automotive? On this episode of Unscheduled Maintenance, dealer principal Kelly Webb Roberts shares advice on how to do just that, as well as her experience as a woman in automotive leadership.

How to win Dealer of the Year. DealerRater GM Jamie Oldershaw and reviews expert Lana Waters join the show to give review strategy advice that will help your dealership land on next year’s list of winners, and attract more customers in the process.

VP of Data Strategy and FUEL Operations at CARS Chris Marshall discusses audience planning vs. media planning, common pitfalls with audience targeting, and first party vs. third party data.

George Nenni has consulted thousands of dealerships over his three decades in the industry on how to identify and follow the right digital marketing data to success. George also shares the questions you should be asking your agency. Episode recorded Feb 02, 2021.