27 épisodes

Need help on your digital marketing journey?

Marketing your business digitally requires knowledge of digital marketing tools and their strategic use. I will talk about digital marketing strategies and tools that are budget-friendly and will attract customers for your business.

Sometimes, I also talk to an entrepreneur to know about their strategy and the tools they used to make their business successful.

Find me on Instagram @pallavi26tech

Intro music: Guitar Strut by Lorenzo's Music
Outro music: Guitar Snippet from Widow's Plea For Her Son by The Joy Drops

Your Digital Marketing Journey - Pallavi Tyagi Pallavi Tyagi

    • Marketing

Need help on your digital marketing journey?

Marketing your business digitally requires knowledge of digital marketing tools and their strategic use. I will talk about digital marketing strategies and tools that are budget-friendly and will attract customers for your business.

Sometimes, I also talk to an entrepreneur to know about their strategy and the tools they used to make their business successful.

Find me on Instagram @pallavi26tech

Intro music: Guitar Strut by Lorenzo's Music
Outro music: Guitar Snippet from Widow's Plea For Her Son by The Joy Drops

    S2 Ep11 - Social media crowdsourcing organic growth hacks

    S2 Ep11 - Social media crowdsourcing organic growth hacks

    Crowd-sourced organic marketing content helps to boost your business profile with minimal effort. They’re very effective because people trust other people more than they trust brands. In this episode, I’ll give you a couple of hacks for organic growth.

    My course on Graphy.

    This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

    Liked what you heard? Subscribe to it to never miss an episode!

    • 5 min
    S2 Ep10 - How to use a blog to increase organic traffic

    S2 Ep10 - How to use a blog to increase organic traffic

    Blogging does not have to be hard. If you write a blog for people who know about your brand already, you can pick topics that are specific to you. These topics would be easier to write as well, as it is your niche. Follow the guidance I give in this episode to start blogging and growing your traffic organically.
    UberSuggest

    AnswerThePublic

    My course on Graphy.

    This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

    Liked what you heard? Subscribe to it to never miss an episode!

    • 6 min
    S2 Ep9 - Entrepreneur interview - The digital marketing journey of a communications and a soft skills consulting company

    S2 Ep9 - Entrepreneur interview - The digital marketing journey of a communications and a soft skills consulting company

    Join me as I interview Sima and Deepma, the founders of The Confident Communicator. College friends, who then became business partners, Sima and Deepma are passionate about providing much-required communication skills to children. Through their workshops, they provide a platform for children to be comfortable expressing themselves. You can check out their website here.

    0:52 Deepma kick-starts the interview with the story of how she and Sima became friends. Through their common experience, they realized the gap in the Indian education system.

    2:15 Sima continues the story with how The Confident Communicator was born and what they want to achieve through it.

    5:45 We talk about their individual experiences and how they combined their skills to create their business.

    10:00 I ask Deepma and Sima to talk about their marketing strategy. How did they reach out to their first set of people and for how long did that strategy work? What did they do after that to grow?

    16:25 Sima breaks down their marketing strategy in different stages. She talks about how The Confident Communicator evolved from a passion project into a business.

    17:25 Sima continues by explaining what their brand stands for. She highlights how that has been translated into their marketing strategy as well.

    18:35 I ask Sima how they move someone from the brand awareness stage to a customer. They narrate a story of what made them tweak their marketing to highlight their impact.

    22:41 Sima and Deepma gives us some examples of how they stay true to their core brand value of learning through fun.

    29:25 Wrap-up and thank-you

    This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

    Liked what you heard? Subscribe to it to never miss an episode!

    • 32 min
    S2 Ep8 - All you need to know about podcasting for business

    S2 Ep8 - All you need to know about podcasting for business

    Podcast listener base has been steadily growing over the last few years but has picked up speed in 2020. For a business, this is an opportunity to create content that listeners like and can relate to the brand. A business podcast can help drive brand awareness and eventually become a lead magnet.
    Link to download the podcast guide.

    My course on Graphy

    This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

    Liked what you heard? Subscribe to it to never miss an episode!

    • 7 min
    S2 Ep7 - How to use video for marketing

    S2 Ep7 - How to use video for marketing

    80% of marketers say that videos help them increase sales. And why not, people watch 100 mins of video every day! Marketing through video connects you with your audience. So, let’s find out how to use video for marketing.
    · Explainer video example from Google Voice

    · Product demo video by Asana

    · FAQ type video by Dyson

    · My customer testimonial video

    My course on Graphy

    This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

    Liked what you heard? Subscribe to it to never miss an episode!

    • 6 min
    S2 Ep6 - 6 tips to use social media for organic marketing

    S2 Ep6 - 6 tips to use social media for organic marketing

    43% of people use social media to research a brand. And brands know that what people see on social media can influence them to buy. Businesses can use social media to generate leads and sales organically. So, in this episode, I’m sharing 6 tips to strategize your business’s social media.
    Link to the blog for the infographic.

    Link to my course on Graphy.

    This podcast is part of the weekly blog that I write to help entrepreneurs make sense of digital marketing for their business. If you would like to get in touch, please do so through the contact form on my website 26 Technology Services.

    Liked what you heard? Subscribe to it to never miss an episode!

    • 5 min

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