109 episodes
Your Marketing Department Vicky Wu Marketing
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- Affaires
Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.
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Why And How You're Getting Your Client Avatar WRONG (and How to Do It Right)
There's an OLD way that people have crafted their client avatar (and you've probably done it that way). Instead of helping, it may be holding you back.
There's a new, better way to craft your customer persona ... and it's pretty mind-blowing.
Learn the common mistakes most entrepreneurs make when crafting a client avatar.
Then transform your understanding of your ideal customer with our cutting-edge approach to crafting client avatars.
Discover this technique and how it not only enhances your marketing strategy but also makes content creation effortlessly intuitive. Prepare to have your perspective on client avatars completely transformed, leading to more impactful and targeted marketing efforts.
Then join us at our online live class: AI-Powered Marketing Makeover: Refine Your Audience, Differentiators, & Content in 1 Hour, learn more at https://vickywu.us/in-person-and-live-webinar-training-events/
#MarketingStrategy #ClientAvatars #BusinessGrowth #EntrepreneurMindset #TargetAudience
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📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆
Connect with us to continue your marketing towards a $million or ask your marketing questions:
Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music. -
Competing With Giants Small Business Strategies To Win Big
In the world of entrepreneurship where David meets Goliath, small enterprises can indeed carve out their victories. We're exploring the art of strategic underdog wins, offering actionable insights distilled from big-budget marketing marvels.
From grassroots efforts to digital dominion, niche mastery, and beyond, it's a playbook for the agile, the savvy, and the bold. Size doesn't dictate success; discover how your business can punch above its weight class.
#SmallBusiness #Strategies #WinBig #Entrepreneurship
RESOURCES:
🔧Digital Marketing Tools: Platforms like Google Analytics, Hootsuite, and Mailchimp offer powerful, free versions to get started with web analytics, social media management, and email marketing.
🙋♀️Local Business Networks: Joining local chambers of commerce or business groups can provide networking opportunities and local support. Be selective, since the best way to get the most results is by becoming very active with your time.
💼Small Business Administration (SBA): The SBA provides a wealth of resources for small business owners, including funding opportunities, business planning, and educational resources.
📖I’m Not Sure of My Niche, What Should I Do?
http://im-not-sure-of-my-niche-what-should-i-do-marketing-qa/
📖To Niche or Not To Niche: Marketing Q&A
https://vickywu.us/to-niche-or-not-to-niche-marketing-qa/
📖Marketing Processes: Streamlining Your Marketing Efforts for Efficiency
https://vickywu.us/marketing-processes-streamlining-your-marketing-efforts-for-efficiency/
📖7 Innovative Strategies for Getting Unstuck
https://vickywu.us/7-innovative-strategies-for-getting-unstuck
📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆
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Connect with us to continue your marketing towards a $million or ask your marketing questions:
Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music. -
How Can I Market My Local Small Town Business? [Entrepreneur Q&A]
Best kept secret in town? This entrepreneur has a local brick and mortar business and is seeking some advice on how to no longer have people say "I never knew you were here!" I share a couple of creative, actionable marketing strategies drawing from my own expertise, to provide some savvy moves that get businesses noticed. If you're looking for no-nonsense advice to elevate your presence, this is your must-listen. Ready to amp up your game?
📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆
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Connect with us to continue your marketing towards a $million or ask your marketing questions:
Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures -
7 Innovative Ways To Get Unstuck
Discover the art of tackling projects when you're stuck. We delve into innovative strategies like reverse engineering, changing perspectives, and embracing new environments to transform your approach to challenges. Perfect for those feeling stuck in professional or personal ruts, our insights will help you unlock your potential and find success in every step.
Download the eBook: Creative Ways to Get Unstuck: https://vickywu.us/product/ebook-creative-ways-to-get-unstuck/
Listen to Work Energy playlist on Spotify: https://open.spotify.com/playlist/528cptCILid4LOm6ApMuBN?si=f65229649d0d4d6c
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Connect with us to continue your marketing towards a $million or ask your marketing questions:
Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures -
What Marketing Must-Haves Do I Need When I'm Just Starting my Business? | Marketing Q&A
This is the basic foundational marketing pieces that I recommend every entrepreneur put in place right from the start. I've prioritized them for you, so you can use it almost like a checklist. I discuss why each one is important, what you need to do, and how to use it.
Free How-to Guide: Building Your Marketing Foundation from Scratch
https://vickywu.us/product/how-to-guide-building-your-marketing-foundation-from-scratch/
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Connect with us to continue your marketing towards a $million or ask your marketing questions:
Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures -
The Goat That Made Me Click Buy
This is a masterclass in brand storytelling via video. I'm discussing what tactics this company used in their(excellent) video, and more importantly what you can learn for your own brand storytelling (video or not).
Watch the video I'm discussing here: https://www.youtube.com/watch?v=_a_DPZG5xkc
Read the company's About page here: https://naadam.co/pages/aboutus
From Story to Sales: How One Brand’s Compelling Video Will Make You Want to Buy Their $75 Cashmere Sweater
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Connect with us to continue your marketing towards a $million or ask your marketing questions:
Facebook: www.facebook.com/vickywu.us
Instagram: www.instagram.com/vickywuguru
Twitter: www.twitter.com/vickywuguru
Blog: vickywu.us/blog
LinkedIn: www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures