Getting Quality Leads Through Cold Emails in 2023 The Symposium

Getting Quality Leads Through Cold Emails in 2023
In this episode of the Symposium Podcast, we have Carson Spitzke and Kade Finney talk about cold email marketing for quality lead generation. Carson is the founder of Spitz Solutions, a PR firm that helps entrepreneurs and small businesses build authority and credibility online. Kade is the founder of AchieveDigital, a leading provider of lead generation and sales solutions that help businesses scale with a predictable client pipeline.
Carson and Kade discuss how to approach cold emailing marketing as a beginner, their domain warming-up process, and how to improve email open and response rates. They explain the importance of maintaining interest and curiosity throughout every step of the cold email funnel, including during a call after a positive response.
Listen in to learn how to turn a positive response into a call or booked meeting and leverage the sales process. You will also learn how AI will change the cold email industry and the human emotional aspects it won’t be able to change.
What You Will Discover:
• 00:00 Episode Begins
• 01:45 The biggest mistakes beginners make with cold emailing and how to avoid them.
• 03:40 Why you have to go above and beyond with your offer as a beginner without social proof.
• 05:59 Understanding the number of emails to send daily per domain by your audience reaction.
• 08:25 Carson and Kade explain their domain warming-up processes and the tools they use.
• 11:56 The right email framework to apply, plus how to improve your email open rates.
• 13:41 How to maintain interest and curiosity throughout every step of the cold email funnel.
• 15:26 Tracking email metrics, plus the testing process to improve open and response rates.
• 17:18 The email testing process and the right way to validate your offer.
• 21:47 The process of turning a positive response into a call or booked meeting.
• 27:02 How Carson automates his email sequence and what the process looks like.
• 30:06 How to strategically follow up on your prospects while maintaining relevance.
• 32:52 The future of the cold email market – the trends and how they’ll look like.
• 37:47 The role of artificial intelligence as a complementary tool for cold email marketers.

Connect with Carson and Kade:
• Kade’s Twitter: https://twitter.com/KadeAchieves
• Carson’s Twitter: https://twitter.com/thespitz02


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Time Stamps:
0:00 : Intro
1:45 : What is a marketing agency?
2:13 : Which Marketing Agencies I Recommend
2:50 : How to structure your marketing agency
3:12 : Bucket 1: Business Foundations
3:50 : Agency #1: Community Agency
5:30 : Agency #2: TikTok Organic Agency
6:25 : Agency #3: Email Marketing Agency
7:45 : Bucket 2: Prospecting
9:50 : Bucket 3: Onboarding
10:50 : Bucket 4: The Work
11:38 : The Work

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