40 min

121 - Why You Should Invest in Retention Marketing The Marketing Millennials

    • Marketing

How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.
Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.
Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. 
Visit northbeam.io to request a demo now. 
Follow Shannon:
LinkedIn: linkedin.com/in/shannonoboylesmartrr
Follow Gabriella:
LinkedIn: linkedin.com/in/gabriella-yitzhaek
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
02:27 Next Gen Subscription Apps
07:00 The Right Way to Treat Your Customer
11:18 Creating The Right Functionality For The Job
15:12 Subscription VS Membership
19:39 The Perfect Combination Business Model
23:59 How to Flip Your Funnel
28:24 How to Create Brand Advocates
31:29 Sound Advice
37:51 Who’s Inspiring Smartrr?
Why You Should Create a Subscriptions Service For Your DTC Business
A subscriptions service is an excellent way to keep consumers coming back and buying from you again and again. These services work well with other DTC business models like dropshipping or affiliate marketing. Here is why you should consider setting up a subscriptions service for your DTC business.
 
 
What is a Subscriptions Service?A subscriptions service allows you to sell unlimited products on a recurring basis. While the service is convenient for customers, it also ups your chances of making more money. In fact, a subscription service is a good way for online businesses to make recurring revenue. Instead of making one-off sales, you are making recurring revenue that can boost your business over time. 
 
You can set up a subscription service in two ways — either with a software or an ecommerce platform. Depending on the type of business that you run, you might find that one is more suitable than the other. If you have an ecommerce store, it is relatively easy to set up a subscription-based service. All you need is the right software to set it up. However, if you only have a website without an ecommerce store, it is a bit more difficult to set up a subscriptions service.
 
Why Set Up a...

How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.
Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.
Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. 
Visit northbeam.io to request a demo now. 
Follow Shannon:
LinkedIn: linkedin.com/in/shannonoboylesmartrr
Follow Gabriella:
LinkedIn: linkedin.com/in/gabriella-yitzhaek
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
02:27 Next Gen Subscription Apps
07:00 The Right Way to Treat Your Customer
11:18 Creating The Right Functionality For The Job
15:12 Subscription VS Membership
19:39 The Perfect Combination Business Model
23:59 How to Flip Your Funnel
28:24 How to Create Brand Advocates
31:29 Sound Advice
37:51 Who’s Inspiring Smartrr?
Why You Should Create a Subscriptions Service For Your DTC Business
A subscriptions service is an excellent way to keep consumers coming back and buying from you again and again. These services work well with other DTC business models like dropshipping or affiliate marketing. Here is why you should consider setting up a subscriptions service for your DTC business.
 
 
What is a Subscriptions Service?A subscriptions service allows you to sell unlimited products on a recurring basis. While the service is convenient for customers, it also ups your chances of making more money. In fact, a subscription service is a good way for online businesses to make recurring revenue. Instead of making one-off sales, you are making recurring revenue that can boost your business over time. 
 
You can set up a subscription service in two ways — either with a software or an ecommerce platform. Depending on the type of business that you run, you might find that one is more suitable than the other. If you have an ecommerce store, it is relatively easy to set up a subscription-based service. All you need is the right software to set it up. However, if you only have a website without an ecommerce store, it is a bit more difficult to set up a subscriptions service.
 
Why Set Up a...

40 min