142 episodes

Bored of the same boring marketing podcasts? If you’re looking for insights from some of the sharpest operators in the business, then The Marketing Millennials is the podcast for you.

In this no BS, unfiltered marketing podcast, Daniel Murray unpacks the playbooks of marketers at the top of their game. We’ll get deep into conversation with some of the coolest companies in our industry.

Every week you'll hear from guests like Jay Baer, Jack Raines, Ross Simmonds and Adrienne Barnes, finding out what they're doing right now and how you can use their actionable insights. From building profitable newsletters, to hacking TikTok: Daniel gets into all of it.

The one request he makes to all his guests? Stories or it didn't happen.

If you want to be part of The Marketing Millennials community, join in the conversation at:

Linkedin: https://www.linkedin.com/company/the-marketing-millennials

Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.

Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

The Marketing Millennials Daniel Murray

    • Business
    • 4.3 • 6 Ratings

Bored of the same boring marketing podcasts? If you’re looking for insights from some of the sharpest operators in the business, then The Marketing Millennials is the podcast for you.

In this no BS, unfiltered marketing podcast, Daniel Murray unpacks the playbooks of marketers at the top of their game. We’ll get deep into conversation with some of the coolest companies in our industry.

Every week you'll hear from guests like Jay Baer, Jack Raines, Ross Simmonds and Adrienne Barnes, finding out what they're doing right now and how you can use their actionable insights. From building profitable newsletters, to hacking TikTok: Daniel gets into all of it.

The one request he makes to all his guests? Stories or it didn't happen.

If you want to be part of The Marketing Millennials community, join in the conversation at:

Linkedin: https://www.linkedin.com/company/the-marketing-millennials

Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.

Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    123 -Why Retention Marketing is More Important Than Ever

    123 -Why Retention Marketing is More Important Than Ever

    First impressions count and when your customer has a great onboarding experience, they’ll be back. Discover Val Geisler’s retention marketing strategies.
    Val is Customer Advocacy Lead at Klaviyo. She’s also a CustomerX award nominee and speaker.
    Daniel and Val get into how a background in theater was the perfect fit for a career in marketing, how customer acquisition relies on onboarding, and how to distribute data insights in a meaningful way to your marketing team.
    Follow Val:
    LinkedIn: https://www.linkedin.com/in/lovevalgeisler/
    Twitter: https://twitter.com/lovevalgeisler
    Keep up to date with the latest news from The Marketing Millennials:.
    Follow Daniel on Twitter: twitter.com/Dmurr68
    LinkedIn: linkedin.com/in/daniel-murray-marketing 
    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
    Customer Retention: Effective Marketing StrategiesHow do you boost customer retention? Develop a marketing strategy that focuses on keeping your customers happy so they don’t churn. 
     
    Sounds simple, right? The problem is, many companies are terrible at it. Without a strong retention marketing strategy in place, drip marketing and other tactics are not enough to keep customers from leaving.
     
     Instead of focusing on acquiring new customers, you need to make sure you’re giving them a reason to stay. When executed correctly, customer retention marketing strategies can help you drive loyalty and reduce churn rate by focusing on your top customers first. Read on to learn more about the ins and outs of this effective strategy for keeping customers from leaving.
     
     
    What Constitutes a Good Customer Retention Marketing Strategy?A good customer  retention marketing strategy is one that solves problems for your customers and is executed consistently over time. It’s a strategic focus on reducing churn rate and strengthening customer relationships through retention. If you want to build a strong retention marketing strategy you need to answer the following questions: What can your company do to solve retention challenges for customers? 
     
    You can’t solve a problem you don’t know exists, so you first need to put yourself in your customers’ shoes and understand what’s driving them to leave. What retention challenges do your customers face? Next, you’ll want to get specific and understand the most common challenges customers face and how often they occur. 
     
    For example, if you’re in ecommerce, you might find that customers who spend more than $500 have a higher rate of churn. How does your company plan to address those challenges? The last step is to decide how you’ll address your customers’ challenges. You can either offer customers something (like a gift, a refund, etc.) or you can solve their problems for them. For example, let’s say you notice a significant number of customers are churning because they don’t receive their orders in time. You can address that issue by offering customers a refund or a discount for their next purchase.
     
    How to Build a Strong Retention Marketing StrategyRetention marketing is

    • 34 min
    Fireside Chat: Cody Plofker, CMO of Jones Road Beauty

    Fireside Chat: Cody Plofker, CMO of Jones Road Beauty

    Join Daniel as he and Cody get into 7 questions that reveal Cody’s motivation and passions for marketing and more.
    Join them in this fireside chat.
    If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!
    Follow Cody:
    LinkedIn: linkedin.com/in/cody-plofker-47a29b120
    Twitter: https://twitter.com/codyplof
     
    Keep up to date with the latest news from The Marketing Millennials:.
    Follow Daniel on Twitter: twitter.com/Dmurr68
    LinkedIn: linkedin.com/in/daniel-murray-marketing 
    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

    • 5 min
    Morgan J Ingram - How To Write Email That Sells (Content Legends Virtual Series)

    Morgan J Ingram - How To Write Email That Sells (Content Legends Virtual Series)

    Morgan J Ingram is a marketer at the top of the B2B game and he’s opening up his email playbook. Grab a pen.
    Join Daniel Murray and Morgan for this Airmeet virtual event, where Morgan unpacks the secrets to email success - all signal, no fluff.
    Follow Morgan:
    LinkedIn: linkedin.com/in/morganjingram
    Twitter: https://twitter.com/morganjingram
    Keep up to date with the latest news from The Marketing Millennials:.
    Follow Daniel on Twitter: twitter.com/Dmurr68
    LinkedIn: linkedin.com/in/daniel-murray-marketing
    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

    • 41 min
    122 - A New Way To Go-To-Market with Media, With Anthony Kennada

    122 - A New Way To Go-To-Market with Media, With Anthony Kennada

    How do you create the kind of content your audience actually wants?
    Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.
    Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.
    Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.
    Follow Anthony:
    LinkedIn: linkedin.com/in/akennada
    Twitter: https://twitter.com/akennada
    Keep up to date with the latest news from The Marketing Millennials:.
    Follow Daniel on Twitter: twitter.com/Dmurr68
    LinkedIn: linkedin.com/in/daniel-murray-marketing 
    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
    How to Write Content For a B2B AudienceIf you have an B2B business, you know how challenging it is to market to businesses instead of consumers.
     
    That’s why B2B marketing requires a different approach than content marketing aimed at consumers. Whether you’re creating new content or updating old materials with new target audiences in mind, here are some tips on how to write content that resonates with a B2B audience.
     
     
    Write Content With a B2B PerspectiveFirst and foremost, always think about your business from a business perspective. Forget about the customers for a second and think about what your business needs to do. What do your customers want? 
     
    What do you need to do to make sales? What’s the pain-point you’re trying to solve? At the end of the day, the customer will benefit from your product or service. But they have no investment in the success of your business beyond their own experience with your product.
     
    Use Short Sentences And ParagraphsLong words and sentences are intimidating to read. They make your content hard to read and difficult to process. Plus, if your reader has to keep going back and re-read a sentence, it’s easy to lose interest and stop reading altogether. 
     
    Keep sentences short, and use short paragraphs (maybe two or three sentences max). When you have a lot of content to get out there, try to keep it to a single idea per paragraph. When you have too much to say, it’s easy to confuse your readers. Break up your content into smaller, bite-sized pieces and make it easier to digest.
     
    Be Ultra-Specific.You don’t have the luxury of being vague when you’re marketing to businesses. You can’t just say “our product will improve your customer experience.” Instead, you have to be ultra-specific. In the example above, you’d have to say something like, “our product will reduce your customer-cancellation rate by X percent.” Businesses don’t care about what’s possible or what you hope to achieve. 
     
    They care about what’s certain. And you have to give them...

    • 40 min
    121 - Why You Should Invest in Retention Marketing

    121 - Why You Should Invest in Retention Marketing

    How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.
    Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.
    Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.
    And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. 
    Visit northbeam.io to request a demo now. 
    Follow Shannon:
    LinkedIn: linkedin.com/in/shannonoboylesmartrr
    Follow Gabriella:
    LinkedIn: linkedin.com/in/gabriella-yitzhaek
    Keep up to date with the latest news from The Marketing Millennials:.
    Follow Daniel on Twitter: twitter.com/Dmurr68
    LinkedIn: linkedin.com/in/daniel-murray-marketing 
    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
    Timestamps:
    0:00 Intro
    02:27 Next Gen Subscription Apps
    07:00 The Right Way to Treat Your Customer
    11:18 Creating The Right Functionality For The Job
    15:12 Subscription VS Membership
    19:39 The Perfect Combination Business Model
    23:59 How to Flip Your Funnel
    28:24 How to Create Brand Advocates
    31:29 Sound Advice
    37:51 Who’s Inspiring Smartrr?
    Why You Should Create a Subscriptions Service For Your DTC Business
    A subscriptions service is an excellent way to keep consumers coming back and buying from you again and again. These services work well with other DTC business models like dropshipping or affiliate marketing. Here is why you should consider setting up a subscriptions service for your DTC business.
     
     
    What is a Subscriptions Service?A subscriptions service allows you to sell unlimited products on a recurring basis. While the service is convenient for customers, it also ups your chances of making more money. In fact, a subscription service is a good way for online businesses to make recurring revenue. Instead of making one-off sales, you are making recurring revenue that can boost your business over time. 
     
    You can set up a subscription service in two ways — either with a software or an ecommerce platform. Depending on the type of business that you run, you might find that one is more suitable than the other. If you have an ecommerce store, it is relatively easy to set up a subscription-based service. All you need is the right software to set it up. However, if you only have a website without an ecommerce store, it is a bit more difficult to set up a subscriptions service.
     
    Why Set Up a...

    • 40 min
    120 - The Power of Association Marketing, with Casey Adams

    120 - The Power of Association Marketing, with Casey Adams

    Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.
    Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.
    Follow Casey:
    LinkedIn: linkedin.com/in/casey-adams-430b3114a
    Keep up to date with the latest news from The Marketing Millennials:.
    Follow Daniel on Twitter: twitter.com/Dmurr68
    LinkedIn: linkedin.com/in/daniel-murray-marketing 
    Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
    Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
    Timestamps:
    0:00 Intro
    02:03 Making The Right Associations
    07:02 How to DM Influencers
    09:18 Creating Instant Connections
    13:25 The Most Powerful Way to Market Yourself
    16:12 Time to Triple Down 
    21:48 Embodying The Entrepreneur Spirit
    27:06 Your Podcast As A Media Company
    33:16 Just Get Started Already
    35:59 Exciting Future Shout Out
    How to Repurpose Short Videos 
    Repurposing short videos is the time saver all marketers are looking for when it comes to getting more bang for your buck.
     
    Quality content can be resource heavy, ensuring you get the most from every second of video you’ve created, is the very best way to get the most from the resource you've invested.
     
    Here’s how to repurpose your short video across TikTok, Instagram and YouTube
     
    Decide What Platform You Want To Repurpose Your Video ForThe first thing you need to do is decide the platform where you want to repurpose your video. 
     
    While it’s great to have a presence on multiple platforms, you can’t be everywhere at once. So, you need to choose the platform where you can invest the most amount of time and make the biggest impact. 
     
    If you’re in the B2B space, then TikTok is a platform where you can reach a wide audience. If you’re in the B2C space, then Instagram and YouTube are platforms where you can reach your target audience.
     
    Though of course, your audience segmentation research will give you the data you need. Don’t waste time going where your audience doesn’ hang out.
     
     
    Tips For Creating a Short VideoNow that you know the platforms you want to repurpose your video for, let’s talk about how you actually create a short video. Like we said before, people are itching for information in shorter formats. So, the goal is to pique your customers’ interest in just a few seconds. 
     
    So, here are a few tips to keep in mind while creating short videos.
     - Keep your videos short - Short videos make it easier for your customers to consume the content on the go. It’s easier for them to consume your content when it’s in a shorter format. Keep your videos short to keep your customers engaged. 
    - Create a narrative - If you have a product or service that’s new to your customers, you can use a narrative to explain the product or service in detail. Narratives are not only helpful for beginners, but also for people who are...

    • 35 min

Customer Reviews

4.3 out of 5
6 Ratings

6 Ratings

Josh Pamensky ,

Great podcast 5*

Very insightful and relevant content, great hosts and very useful for anyone operating in the world of marketing. Definitely worth a listen!!

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