406 episodes
The Marketing Millennials Daniel Murray
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- Business
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4.5 • 11 Ratings
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Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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272 -How to do A/B Testing, with Alex Nazarevich, VP of Growth at Unbounce
Looking to improve your marketing strategies and drive more conversions?
Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing.
How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions.
What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages.
Drive better results and enhance your marketing strategies today with this top-tier advice from one of marketing’s brightest minds.
00:01:50 - Importance of Data and A/B Testing
00:03:37 - Focus on Customer Conversion Counts
00:05:50 - Optimize Landing Pages with A/B Testing
00:09:08 - Testing and Openness is Key for Marketers
00:12:47 - Using A/B Testing for Conversion Optimization
00:16:07 - Optimizing Landing Pages for Marketing Success
00:18:20 - Test Marketing Funnel for Best Results
00:23:33 - Document Every Marketing Test Hypothesis
00:30:49 - Marketing to People, Not Businesses
Follow Alex:
LinkedIn: https://www.linkedin.com/in/alexnazarevich/?originalSubdomain=ca
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
271 - How To Create a Viral Social Media Campaign, with Mike Chambers, CEO of SMASHD (formerly Mixoloshe)
She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign.
Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars.
Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers.
How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral?
Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success.
00:02:24 - Struggles with Name Lead to Viral Campaign
00:10:16 - Video Planning: Quality vs. Views
00:12:42 - How to Make Content Go Viral
00:15:12 - Social Teams Need Dedicated Content Creators
00:19:00 - Rebranding Success: From Mixoloshe to SMASHD
00:24:12 - Full Funnel Campaign Drives Website Traffic
00:28:20 - Adaptive Mindset is the Key for Marketers
00:32:25 - Rebranding Journey: Building the Brand
00:36:25 - Harnessing the Power of Organic Social
00:37:57 - Celebrity Brands Face Challenges
00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution
Follow SMASHD:
Instagram: https://www.instagram.com/thebestmarketingstrategyever/
Website: https://smashd.com/
Follow Mike:
LinkedIn: https://www.linkedin.com/in/chambers-mike/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
SPECIAL SERIES: Here's How Often You Should Post Content | Bathroom Break #13
Get in the Goldilocks Zone.
When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule?
Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say?
Let’s just say the answer may surprise you…
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
270 - How to Monetize a Podcast, with George Macdonald
Anyone can start a podcast. But not anyone can monetize one.
I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium?
Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships.
Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience.
00:01:53 - Creating High-Performance Podcasts for Partnerships
00:06:16 - UK Sees Massive Growth in Podcast Consumption
00:09:51 - Brands Utilizing Podcasts for Advertising
00:15:46 - Podcasting Boosts Client Consideration and Awareness
00:17:42 - Promote Podcasts Across Various Channels
00:22:30 - Podcast Talent: Engaging and Relatable
00:24:36 - Balancing Ads and Content in Podcasts
00:27:40 - Qualities for Successful Podcast Partnerships
00:30:55 - Questions to Ask Before Podcast Sponsorship
00:32:25 - Podcasting: The Best Medium Out
Follow George:
LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk
Podcast: https://www.thehighperformancepodcast.com/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
269 - The Future of SEO, with Abby Gleason
Googling anything is sooooo 2015.
If you aren’t using Reddit, then LITERALLY, what are you doing?
SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora.
Plus, how has TikTok shaken up the Google search landscape? Abby shares her insights into the ever-evolving search engine industry and dispenses her top predictions for the future of search— will AI change the game forever?
00:00:27 - Falling into SEO by Accident
00:03:01 - Rise of Reddit and Quora
00:05:09 - Investing in Reddit for SEO
00:06:25 - Reddit's Success and Affiliate Marketing
00:07:58 - SEO Strategies to Compete Online
00:11:31 - TikTok Trends Challenge Google Search
00:16:34 - SEO Faces Threat from AI
00:19:27 - AI as a Tool for Writers
00:28:34 - Identify Top Traffic Sources for Impact
00:31:12 - Future of SEO Beyond Google
Follow Abby:
LinkedIn: https://www.linkedin.com/in/abby-gleason/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
SPECIAL SERIES: Win-Back Campaign Strategies | Bathroom Break #12
As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.”
The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts.
What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button?
Tune in now to find out!
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Customer Reviews
Great podcast 5*
Very insightful and relevant content, great hosts and very useful for anyone operating in the world of marketing. Definitely worth a listen!!
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